Economic daily and jd.com released data — consumption upgrading leads industrial reform

promote the integration and transformation of real economy

Since 2021, China’s high-quality consumer demand has increased rapidly, the growth of new product consumption has accelerated, consumers’ willingness to “try new products” has increased significantly, and the whole consumer market has been continuously reconstructed. In the face of new changes, enterprises in various fields are constantly expanding their ideas, accelerating the speed of self innovation, accelerating the integration of the real economy and network intelligence, and further realizing the transformation and upgrading of the real economy.

First of all, play a “smart card” and accelerate the “Internet access” of the real economy. Facing the current new situation and new requirements, we should accelerate the transformation and integrated development of the real economy, further strengthen technological innovation, continue to expand the scale of Wuxi Online Offline Communication Information Technology Co.Ltd(300959) network, improve circulation efficiency and service level, and accelerate the digital empowerment of the real economy.

In this process, enterprises should further become the best channel. On the one hand, we should take advantage of the increasingly wide coverage of e-commerce platforms to achieve rapid contact between products and markets at all levels in the country; On the other hand, we should mine and flexibly use data, continuously upgrade the new digital infrastructure with data and computing facilities as the core, and realize the intelligent and digital upgrading of enterprises with more efficient data algorithms.

Secondly, play the “transformation card” and create a new growth point of the real economy. At present, with the continuous expansion of the Chinese market and the continuous upgrading of consumer demand, it has become a compulsory course for real enterprises to deeply tap the potential of the Chinese market. Therefore, we should actively guide the transformation of enterprises, optimize the industrial model, change the business structure of enterprises, and promote the transformation of traditional sales methods to emerging formats. At the same time, enterprises should constantly update products, improve technology, improve quality and change ideas, comply with the market development trend and create new growth points.

Finally, play the “upgrade card” to realize the comprehensive upgrading of brands, products and services. Driven by consumer demand, enterprises should not only upgrade product quality, performance and style, but also upgrade brands and categories, as well as further connect the upstream and downstream of the industrial chain. Therefore, we should continue to optimize the cost, efficiency and experience of the consumer and supply ends, and improve the flexibility of the production and manufacturing end, so as to help the real economy accelerate the upgrading to the direction of “digital intelligence”, “full link” and “socialization”.

In the future, with the accelerated renewal and expansion of consumer demand and the continuous iteration of new business forms and models, Chinese residents’ consumption will accelerate the upgrading to high-quality, personalized and diversified directions, which will further accelerate the upgrading speed of the real economy, so as to form a dynamic balance between demand driving supply and supply creating demand.

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