On March 18, Porsche released its financial report for fiscal year 2021. In 2021, Porsche's global delivery of new cars exceeded 300000 for the first time, with a year-on-year increase of 11%. Its operating revenue climbed to 33.1 billion euros, with a year-on-year increase of 15%, and its sales profit increased by 27%, reaching 5.3 billion euros, with a sales return of 16%. Facing the future, Porsche emphasizes its largest single market, China, and will accelerate the electrification process around the ecology of products and vehicles, including pure electric 718, Porsche owner charging network, etc., so as to continuously enrich the electric travel life of Chinese customers.
Oliver Blume, chairman of Porsche's global executive board, said: "the automotive industry is undergoing perhaps the greatest transformation in history. We have formulated a strategic policy very early and made steady progress in our operations. All the achievements are due to teamwork." At the same time, Lutz meschke, vice chairman and member of the Porsche global executive board and in charge of Finance and information technology, believes that in addition to the attractive product lineup, a healthy cost structure is also the basis for Porsche to achieve excellent performance. "Our business data reflects the company's excellent profitability. It proves that we have achieved value creation growth and demonstrated the robustness of a successful business model even in a difficult market environment such as a shortage of chip supply," he said
set a 15% annual return on sales
In 2021, Porsche, like all luxury car companies, was affected by the shortage of chip supply, and Mercedes Benz even suspended the delivery of V8 engine models. Porsche is also inevitably affected, but according to the reporter of Securities Daily, thanks to the "2025 profit plan", Porsche continues to gain revenue through innovation and new business models.
\u3000\u3000 "Due to the high enthusiasm of our employees, our profit plan has achieved remarkable results. Porsche has further improved its profit efficiency and reduced the break even point. This enables us to make strategic investment in the company's future in a tense economic situation. We are firmly promoting investment in electrification, digitization and sustainable development. I believe that Porsche will change after experiencing the test of the current global crisis More powerful. " Mesger said. In fiscal year 2021, Porsche's global net cash flow increased by € 1.5 billion to € 3.7 billion (compared with € 2.2 billion in the previous fiscal year).
For many uncertainties in the coming months of 2022, mesger said that Porsche will still adhere to the strategic goal unchanged for many years, that is, to achieve an annual return on sales of at least 15% in the long term. It is reported that at present, Porsche has taken preliminary measures to protect its revenue, hoping to ensure that it can continue to meet the high-yield requirements.
Regarding the Volkswagen Group's initial public offering (IPO) of Porsche AG, mesig welcomed this move and believed that this measure could enhance brand awareness and increase the freedom of enterprises. In addition, mesig believes that Volkswagen and Porsche can still benefit from future collaboration.
2030 more than 80% of new vehicles are pure electric
In terms of delivery volume, Porsche delivered 301915 new cars to customers all over the world in 2021. This marks the first time that the delivery volume of new Porsche vehicles has exceeded the 300000 mark, a record high (272162 units were delivered in the previous year). The best-selling models are the Macan (88362 units) and the Cayenne (83071 units). Taycan's deliveries more than doubled: 41296 customers worldwide received their first all electric Porsche. Taycan's delivery even surpassed the Porsche benchmark sports car 911, which set a new record with 38464 units.
In 2021, electric vehicles accounted for nearly 40% of all new Porsche cars delivered in Europe, including plug-in hybrid models and pure electric models. Porsche has announced plans to be carbon neutral by 2030. "It is expected that by 2025, the sales volume of electric vehicles will account for half of the overall sales volume of Porsche, including pure electric and plug-in hybrid models," obermu said. "By 2030, the proportion of pure electric vehicles in new vehicles is planned to reach more than 80%."
In order to support the achievement of this goal, Porsche is committed to investing in the construction of high-end charging stations and its own charging infrastructure, and has invested a lot of money in core technology fields such as battery system and battery module production. The newly established cellforce company is focusing on the R & D and production of high-performance batteries and is expected to achieve mass production in 2024.
In China, Porsche continues to accelerate the electrification process around the ecology of products and vehicles, and constantly enrich the electric travel life of Chinese customers. In 2021, the delivery volume of Porsche in all sales regions in the world increased, and China once again became the largest single market. Nearly 96000 units were delivered in the Chinese market, a year-on-year increase of 8%.
In addition to the increasing offensive of electrified products, Porsche China has been accelerating the construction of a customer-friendly car ecosystem through fast and safe super charging technology, constantly expanding a reliable and convenient charging network, and providing services to customers relying on local R & D forces. In addition, the growth of Porsche's North American market was significant, with more than 70000 units delivered in the United States, a year-on-year increase of 22%. The European market has also achieved very positive growth: in Germany alone, Porsche's new car delivery increased by 9% to nearly 29000 units.
