This year, the second wave of rising prices of new energy vehicles has intensified.
According to the statistics of Red Star capital Bureau, from March 15 to March 20, there have been “Rising Voices” from 9 new energy vehicle enterprises, with an increase ranging from 3000 yuan to 30000 yuan. Overall, the tight supply of batteries, chips and parts is still the main reason for price increases.
On March 19, Li Xiang, CEO of ideal automobile (02015. HK / Li. US), said through social media that at present, brands that have contracted with battery manufacturers to determine the price increase of batteries in the second quarter have basically announced the price increase immediately. Most of the brands that have not yet increased their prices have not yet been negotiated, and they will generally increase their prices immediately after negotiation. “The increase in battery costs in the second quarter was very outrageous.”
In addition, insiders told the Red Star capital bureau that the rise in battery costs is the main reason for the rise in the price of new energy vehicles. “The price of lithium materials remains high in a short time, and the high oil price is also conducive to the sales of new energy vehicles. The booming production and marketing leads to the rise in the price of power batteries.”p align=”center” style=”text-align:left;”> 9 new energy vehicle companies raise prices in one week p align = “center” style = “text align: left;” “raid” official announcement only leaves one day to respond
Red Star capital Bureau noted that during the week from March 15 to March 20, 9 new energy vehicle enterprises including Tesla (tsla. US), Byd Company Limited(002594) ( Byd Company Limited(002594) . SZ), Chery new energy, Xiaopeng automobile (09868. HK / xpev. US), Nezha automobile, Zero run automobile, geometry automobile under Geely (00175. HK), Weima automobile and great wall ( Great Wall Motor Company Limited(601633) . SH) Euler announced price increases.
Among them, Tesla increased its price three times in a week, with a single increase of up to 20000 yuan; The price adjustment ceiling of Xiaopeng automobile is also as high as 20000 yuan; Weima automobile is as high as 26000 yuan. The zero running car, which has always been known as “price butcher” and “extreme cost performance”, can’t carry it. The highest price increase of all C11 models is 30000 yuan, becoming the new energy vehicle enterprise with the highest single increase.
In addition, the 2022 Hongguang miniev listed on March 11 was 2000 yuan higher than the old model. Tesla‘s rival, American electric vehicle manufacturer lucid, also said on Thursday that it was considering raising the price of future models due to huge inflationary pressure. The speech of ideal CEO Li Xiang also seems to imply that the price of ideal car will rise.
In early March, according to the financial report of China Central Television, since March, nearly 20 new energy vehicle enterprises have announced price increases, involving nearly 40 models
it is worth mentioning that the interval between official announcement and implementation of this batch of new energy vehicle enterprises with price increases is mostly within one day, or even the price increases immediately
Nezha car, Zero run car, geometry car and Chery new energy were only one day ahead of schedule. The most extreme Byd Company Limited(002594) , at 23:50 on March 15 (Monday), released the price increase information through the official microblog account, and implemented the new price 10 minutes later. This caught consumers off guard. Many people who originally planned to see the car on the weekend directly cancelled their plans. Consumers who paid a deposit before the price rise are glad that “buying is making money”.
Even the dealers didn’t get the price increase information in advance. Mr. Li, an automobile dealer, told the Red Star capital Bureau: “the round of years ago increased by 3000 yuan. Our dealers knew in advance and kept reminding consumers to increase the price, giving them enough time to think about it. But we didn’t know about the price increase, and we didn’t see . When we got up the next day.”
Mr. Li said that a few days ago, he also told consumers who came to test drive that they had not notified the price increase. “Fortunately, the price increase can be officially implemented one day later offline. I quickly informed several interested car buyers to make a decision on the 16th.”p align=”center” style=”text-align:left;”> raw material costs rise sharply p align = “center” style = “text align: left;” single vehicle battery cost increases by nearly 10000
It can be seen from the official statement of the price increase of various car enterprises that the cost of raw materials has risen sharply, the supply of batteries, chips and parts is tight, and the inflation pressure is the main reason for the price increase in recent times.
Some dealers told the Red Star capital bureau that the “raid” price increase is also to alleviate the cost pressure as soon as possible.
The main part of the cost pressure is the price of power battery raw materials: nickel, cobalt and lithium materials are rising sharply.
According to wind data, the average price of battery grade lithium carbonate in China rose from 51500 yuan / ton at the beginning of 2021 to 277500 yuan / ton at the end of last year, an increase of more than 400% a year. In 2022, lithium prices accelerated. The average price of battery grade lithium carbonate in China has exceeded 500000 yuan / ton. According to the data of business agency, as of March 17, the comprehensive quotation of battery grade lithium carbonate market was around 480000522000 yuan / ton.
According to the data of Shanghai Nonferrous Metals network, lithium hexafluorophosphate has reached 543500 yuan / ton, up five times from the beginning of 2021; Battery grade cobalt reached 568500 yuan / ton, nearly three times higher than that at the beginning of 2021.
Farasis Energy (Gan Zhou) Co.Ltd(688567) ( Farasis Energy (Gan Zhou) Co.Ltd(688567) . SH) recently responded to the daily economic news and pointed out that “although the spot price of 500000 / ton is higher than the long-term association price in the industry, it also reflects the market state of tight supply. Due to the long production expansion cycle in the upstream and strong demand in the downstream, the price of lithium carbonate will remain high in the short term.”
Models using high nickel ternary batteries are also subject to the cost pressure of high nickel. According to China Central Television finance and economics, the price change of nickel sulfate makes the price of ternary materials rise by 16 Shenzhen Tellus Holding Co.Ltd(000025) 0000 yuan per ton, the price of ternary lithium battery rises by 31-47 yuan per kWh, and the cost of 70kwh battery rises by 20003300 yuan.
Shanghai Nonferrous Metals network said that the price of nickel sulfate may rise to 80000 yuan / ton, and the cost of single vehicle battery may rise by about 7000 yuan.
At present, the price of nickel has fallen, but it is still high. On March 18, the spot nickel price in Shanghai was 222600 yuan / ton, and the official settlement price of LME Lun nickel was 42150 yuan / ton.
Aluminum, an important raw material for automobile body, is also at a high level. On March 18, electrolytic aluminum has risen for three consecutive days. Anxin securities research report pointed out that affected by the Russian Ukrainian crisis, the cost of Lun aluminum remained high, strong outside and weak inside.
According to SMM, the production of automobile outer panels is the most difficult. There are only five enterprises that can mass produce in China. At present, they are generally operating at full capacity.
In addition, neon and palladium, important raw materials of chips, may drive global chip prices due to the Russian Ukrainian crisis. Two major neon gas suppliers in Ukraine have stopped production, and these two enterprises supply 45% – 54% of the neon gas for global semiconductor manufacturing. On March 18, spot palladium rose 2% to US $256642/ozp align=”center” style=”text-align:left;”> popular models in short supply p align = “center” style = “text align: left;” car prices rise one after another to give birth to scalpers
The shortage of products is also the foundation for the price rise of new energy vehicle enterprises. At present, many popular models need to wait for months to pick up the car, which directly affects the consumer experience and provides a profit-making soil for scalpers
Due to hot orders and limited production capacity, Tesla‘s delivery time has been as long as 4-5 months. Tesla‘s official website shows that at present, the delivery time of Tesla Model 3 is 16-20 weeks, and each version of model y is 10-20 weeks.
In addition, Tesla’s prices have increased one after another, or car owners who want to save money choose to accept the transfer order, and the seller can make a profit of tens of thousands of Yuan .
In order to crack down on scalpers, Tesla began to require owners of multiple Tesla vehicles to sign a “letter of commitment not to resell” and promise not to resell to a third party within one year. Violators will pay liquidated damages at 20% of the vehicle invoice price.
The relevant person in charge of Tesla told the Red Star capital bureau that the “no resale commitment letter” is a preventive measure against the recent phenomenon that individuals buy multiple Tesla at one time on the official website. Our purpose is to maintain the fair and transparent car purchase experience of the majority of consumers and truly protect the rights and interests of consumers. Therefore, it will not have any impact on the normal car purchase and overall experience of ordinary consumersp align=”center” style=”text-align:left;”> Euler stops selling low-priced “cars”, and Xiaopeng’s owner’s rights and interests shrink p align = “center” style = “text align: left;” cost reduction by car enterprises
In addition to price increases, new energy vehicle enterprises have also introduced a series of measures to reduce costs and improve supply.
Previously, Great Wall Euler announced that due to the rising cost of raw materials for core components such as batteries, Euler black and white cats stopped receiving orders. Dong Yudong, CEO of Euler, pointed out in the open letter, “take Euler black cat as an example. After the sharp rise of raw materials in 2022, the single black cat lost more than 10000 yuan.”
Recently, it is reported that Xiaopeng automobile will cancel the free charging right of 1000 degrees at the end of March.
Xiaopeng automobile once provided the first owner of a new car with a lifetime free charging quota of 3000kwh per year In July 2021, the quota was adjusted to 1000kwh According to the charging standard of 0.9-1.92 yuan / degree for Xiaopeng’s self operated charging pile, the free charging right can save 9001920 yuan for car owners.
On March 20, Hongxing capital Bureau asked Xiaopeng automobile to verify the above information. The other party said, “if you haven’t received this information, the official information shall prevail.” Xiaopeng’s official customer service also said that no relevant notice has been received at present however, a salesperson urged the reporter to order the car as soon as possible, saying that customers who order the car after March will no longer enjoy the right of free charging
At the end of 2021, Xiaopeng automobile also reduced the rights and interests gift package and installment rights and interests of car purchase. Most models no longer enjoy the zero interest or low interest scheme, and some options that could have been optional have to be paid extrap align=”center” style=”text-align:left;”> how about the subsequent price
industry insiders expect more car companies to raise prices
On March 20, a senior industry insider analyzed the Red Star capital bureau that recent negotiations between car companies and power battery suppliers have been gradually implemented, and it is expected that more car companies will announce price increases, which may lead to further differentiation of car companies
” best selling brands have sufficient orders, and it is agreed with battery manufacturers that the price increase can offset the impact of battery price increase; those with weak brand strength may lose customers due to the price increase, or refuse to accept the delivery of high-priced batteries, or bite their teeth to take the sales of high-priced batteries decline. “
In particular, he pointed out that although the vehicle enterprises such as Byd Company Limited(002594) and Fudi battery, Great Wall Motor Company Limited(601633) and honeycomb energy will also increase prices due to costs and the environment, they will be under less pressure.
The Ministry of industry and information technology also noted the rise in the upstream price of batteries.
On March 18, the Ministry of industry and information technology disclosed that many ministries and commissions organized and held a symposium on the operation of lithium industry and the price rise of upstream materials of power batteries from March 16 to 17.
The meeting required that upstream and downstream enterprises in the industrial chain should strengthen the connection between supply and demand, work together to form a long-term and stable strategic cooperative relationship, jointly guide the rational return of lithium salt price, strengthen efforts to ensure market supply, and better support the healthy development of strategic emerging industries such as Shanxi Guoxin Energy Corporation Limited(600617) automobile.
For the shortage of chips, Tianfeng Securities Co.Ltd(601162) research report pointed out that at present, the international situation is unstable, the market sentiment is rising, and there is an abnormal phenomenon of hoarding and speculation. Auto chips continue to be in short supply, or will last for the whole year . However, the localization rate of chips is less than 1%.
