Jinhui Liquor Co.Ltd(603919) recently released the annual report for 2021. During the reporting period, the company achieved a revenue of 1.788 billion yuan and a net profit of 325 million yuan. Among them, the operating revenue of products above 100 yuan was 1.095 billion yuan, a year-on-year increase of 26.24%, accounting for 62.11% of the operating revenue, an increase of 11.11 percentage points over the same period of last year, and the product strength and brand strength continued to improve; The operating revenue of markets outside the province and other markets reached 392 million yuan, a year-on-year increase of 35.71%, accounting for 22.24% of the operating revenue, an increase of 8.71 percentage points over the same period of last year.
Continuous optimization of product structure and breakthrough in online sales
For a long time, Jinhui Liquor Co.Ltd(603919) with the mission of “brewing ecological wine and transferring positive energy”, has comprehensively optimized the product structure since 2017, and continuously improved the product quality by means of series upgrading, quality and price improvement. At present, the sales volume of Jinhui Liquor Co.Ltd(603919) high-grade liquor has increased steadily, driving the increase of the ton price of the company’s products, and gradually forming a high-end product series matrix with Jinhui 28, Jinhui 18 and soft Jinhui as the core. According to the data, in Jinhui Liquor Co.Ltd(603919) 2021, the sales revenue of high-end products reached 1.095 billion yuan, an increase of 26.24% over the same period of last year, and the proportion increased to 62.11%. The product structure continued to be optimized and maintained a stable and upward development trend.
Jinhui Liquor Co.Ltd(603919) set up sales companies in Shanghai and Jiangsu successively according to the development path of “national layout, deep cultivation in Northwest China and key breakthrough”. At present, the team formation, listing of exclusive product Jinhui Laojiao and preliminary investment attraction have been completed. It is expected to build multiple model markets in East China market and become Jinhui Liquor Co.Ltd(603919) new performance growth point. In addition, Jinhui Liquor Co.Ltd(603919) also plans to set up an Internet sales company in Beijing, introduce outstanding talents in the industry, innovate the business mechanism, further expand the product sales scope and platform, and realize Wuxi Online Offline Communication Information Technology Co.Ltd(300959) all-round development. With a view to the future, Jinhui Liquor Co.Ltd(603919) has opened key breakthroughs in the East China market and online platforms.
The Northwest market around Gansu maintains high growth
Because of its unique geographical location, Gansu is connected with other provinces in Northwest China economically and culturally. The channel and consumer recognition around the Northwest market of Gansu Province have been continuously improved, and multiple model markets have been created in Shaanxi, Inner Mongolia, Xinjiang and other places, forming a high-end brand and cohesion effect. On March 15, Jinhui Liquor Co.Ltd(603919) announced that Jinhui Liquor Co.Ltd(603919) Lanzhou sales company would control Qinghai Jinhui Liquor Co.Ltd(603919) sales company through capital increase, further increase market investment in Qinghai, take advantage of Gansu’s geographical advantages to seize the development opportunities of Qinghai market, provide strong guarantee for the development of Jinhui Liquor Co.Ltd(603919) in Qinghai market, and gradually form a synchronous development situation of “integration of Gansu and Qinghai”.
In 2022, Jinhui Liquor Co.Ltd(603919) set the goal of sustained and high-quality development. The 2022 marketing work conference and Jinhui Liquor Co.Ltd(603919) annual work conference of sales companies in Gansu, Xi’an, Yinchuan and East China have been held successively. The strategic departments for Jinhui Liquor Co.Ltd(603919) 2022 transformation and growth, joint creation and sharing have been discussed. China Baijiu Baijiu China will always adhere to the spirit of brewing good wine, for “the ten top Chinese liquor, build a famous Chinese Baijiu brand, build a large scale liquor making base” goal, strive to achieve “a hundred years of gold emblem, casting a hundred years brand” vision.
