“The service here is very professional. Before setting the scene in the studio, the staff will carry out pre job safety training for the crew, such as fire fighting, power consumption, climbing, riding on the horse road and so on, so as to ensure smooth shooting.” Recently, in Hengdian Town, Dongyang City, Jinhua, Zhejiang Province, Luo Manping, the production director of a shooting crew, said.
Hengdian, located in the middle of Zhejiang Province, has built a complete film and television industry ecological chain: two thirds of China’s film and television works come from here, and has received more than 3600 studios. It is one of the largest film and television real scene shooting bases in the world.
In recent years, Hengdian has taken serving film and television creation and production as the core, actively guided the gathering of high-quality film and television resources and high-end film and television projects, took multiple measures to promote the integrated, standardized and digital development of film and television industry, and promoted the standardized and healthy development of film and television base.
Film and television culture industry brain digital cockpit. Photo by Cai Jingfeng
integrate resources and promote the steady improvement of services
Recently, the state film administration, the State Administration of radio, film and television and other departments jointly issued the opinions on promoting the standardized and healthy development of film and television bases, which gave clear guidance on establishing and improving relevant standards and norms of film and television bases, and strengthening content supervision, industry guidance, demonstration guidance and publicity guidance.
“In the construction of the base, Hengdian Entertainment Co.Ltd(603103) City adheres to the unified management, service and coordination of each crew, shooting scene and supply side. By integrating scene resources and innovating service methods, resource aggregation and optimal efficiency are realized. The integrated service mode has become a powerful driving force for the standardized and healthy development of the film and television base.” The relevant person in charge of Hengdian Entertainment Co.Ltd(603103) city said that in the past two years, Hengdian has built a large number of modern and contemporary scenes and high-tech studios, and actively expanded and standardized the supply system and supporting service system of film and television production factors.
At present, Hengdian Entertainment Co.Ltd(603103) base covers a total area of more than 50000 mu, covering more than 30 film and television shooting bases, with more than 100 class A (film level) and class B (television level) studios, and more than 2000 film and television shooting scenes in ancient costume, age and modern times.
In addition, Hengdian Entertainment Co.Ltd(603103) city is vigorously promoting the construction of film and television industry supply chain platform. The supply chain platform follows a highly market-oriented operation. The crew and suppliers can trade freely. After the construction is completed, it can serve thousands of film and television companies and business institutions, covering more than 30000 employees supporting the film and television industry.
“After the crew rented the lighting photography equipment from the supply chain platform supplier of the film and television industry, the service is very good. It can not only help maintain and maintain the equipment, but also help count, classify and store the equipment after work every day, which makes the crew worry free and reassured, and the shooting is very smooth.” Liu Guangchao, director of the production team of “decline” and “Gushan baipizi”, said.
subdivision standardization promotes the development of industry norms
Hengdian Entertainment Co.Ltd(603103) city is one of the earliest film and television bases in China to formulate systematic service processes and standards. The service specification for film and television shooting base developed under its leadership has become a national standard and has been promoted in China.
With the launch of many high-tech studios in Hengdian Entertainment Co.Ltd(603103) Industrial Park, the improvement of film and television supporting facilities and the improvement of the whole film and television industry chain, Hengdian is actively exploring and formulating industry segmentation standards, continuously promoting the improvement and improvement of standardized processes, processes and services, covering the whole process of film and television shooting, so as to further realize standardized management and promote standardization.
It is reported that Hengdian Entertainment Co.Ltd(603103) city is promoting the formulation of 14 safety management standards and systems, including studio safety management standards, special operation safety management standards, crew shooting safety operation management standards and crew demolition safety operation management standards.
For special operations only, Hengdian has formulated 15 safety standard operation specifications and emergency response standard processes for hot work, high-altitude operation, catwalk operation, hoisting operation, confined space operation, earth moving operation, water area operation and temporary power operation, striving to elaborate and improve safety management standards.
After long-term development practice, Hengdian Entertainment Co.Ltd(603103) city has formed a set of mature and practical management system and service standards, which has promoted the standardized and healthy development of the film and television industry to a certain extent.
technology enabled digitization drives industrial transformation and upgrading
In recent years, Hengdian has also actively promoted the application of 5g, artificial intelligence, blockchain, virtual production and other new technologies, and promoted the standardized development, transformation and upgrading of the industry through the development and construction of the brain of the film and television cultural industry.
At present, Hengdian Entertainment Co.Ltd(603103) shooting base has achieved 5g full coverage, with China’s more advanced LED virtual digital technology, VR cloud exploration platform and “hengyingtong” all developed and put into use. Cloud viewing, cloud production and cloud distribution have become the norm.
Recently, the main creative team of the s drama “Southern archives” came to Hengdian to enjoy the scene. Previously, they had a visual understanding of the Hengdian Entertainment Co.Ltd(603103) scene in the cloud through the VR cloud platform.
“The VR Cloud View platform is very convenient. The residence, courtyard and street in the dream Bund and surrounding age view VR scene are very clear and clear in size. The director and artists are very satisfied.” “Southern archives” producer Liu Bin said.
With the active promotion of the brain construction of the film and television cultural industry, relying on the new generation of information technology means such as big data, cloud computing and artificial intelligence, Hengdian has built a high-tech film and television shooting and production industry development platform through technology driving, so that the film and television works can realize the digitization of the whole film and television industry chain from script creation, crew preparation, film and television shooting, post production, publicity and distribution, copyright trading, derivative development and trading, etc Standardization and industrialization.
“The brain of the film and television cultural industry can promote the transformation of industrial governance from empirical judgment to data intelligent decision-making. It has become an important means to promote the digital and standardized reform of the film and television industry and enhance the core competitiveness of the industry.” The relevant person in charge of Hengdian Entertainment Co.Ltd(603103) city said that in the future, Hengdian will accelerate the pace of film and television digitization and industrialization and contribute more to the high-quality development of the film and television industry.
