Shanghai Jahwa United Co.Ltd(600315) march 18 announcement on the holding of 2022 Strategy Conference. On March 18, pan Qiusheng, chairman, CEO and general manager of the company, together with the management of the company, released the achievements and future plans of the company in the past year from the aspects of corporate strategy, brand innovation, channel upgrading, organizational culture, system process, environment, society and corporate governance (ESG) construction, and invited external experts and partners to discuss and share the current market trend.
In terms of corporate strategy, the press conference introduced the business results achieved by the company in 2021 and released the objectives and plans of the company in 2022. The 123 business policy with consumer as the center, brand innovation and channel upgrading as the two basic points, and culture, system and process and digitization as the three boosters will be comprehensively upgraded and iterated.
In terms of consumption trends, the company released the 2022 China consumption insight report through data research and qualitative analysis of authoritative sources, and put forward seven trends of China’s consumption in 2022: towards cultural confidence, quality dividend, global market, new scene, world stage, environmental responsibility, beauty and health.
In terms of brand innovation, based on last year’s “hit” model, the company’s brand innovation will be upgraded to “heart” model this year to create a brand moat with ingenuity. H in the model represents ingenuity research and development, peace of mind and beauty; Ear stands for “new understanding, global insight”, “attentive company, value co construction” and “moving content, emotional resonance” respectively; “Sincere cooperation” means “sincere cooperation”.
In terms of channel upgrading, the five core strategies of the company’s channel upgrading will be upgraded to “strategic cooperation, fine operation, smart retail, private operation and model innovation”, and more attention will be paid to the coordinated development of Wuxi Online Offline Communication Information Technology Co.Ltd(300959) .
With regard to organizational culture, the company will continue to improve the organizational atmosphere and create a talent development environment.
In terms of systems and processes, the company insists on creating efficient and intelligent systems and processes with ingenuity, improves and enhances the grass-roots structure, business digitization and data visualization, realizes integration and connection in management system, business system, collaborative tools and analysis and decision-making, and improves the three capabilities of data, technology and operation and maintenance, so as to achieve change and change.
With regard to environment, society and corporate governance (ESG), the company will promote sustainable development in three aspects: “green and low-carbon environmental ecology”, “sharing win-win social value” and “better corporate governance”.
In addition, at the round table forum, the participants had an in-depth discussion on cultural self-confidence and quality dividend, and proposed that Chinese brands need to deeply cultivate product quality and arouse people’s cultural self-confidence. They also need to actively embrace changes and trends, enrich and meet diversified needs, and create a more beautiful and healthy life for consumers.
