“Shipped to Malaysia early in the morning!”
Lin Miaochang, head of Zhanjiang Guolian Aquatic Products Co.Ltd(300094) international business, told reporters excitedly that since March 18, the regional comprehensive economic partnership agreement (RCEP) has officially entered into force in Malaysia, and Zhanjiang Guolian Aquatic Products Co.Ltd(300094) prefabricated dishes have been signed the first order of RCEP Malaysia. This is also the first sign again after the company’s Prefabricated dishes first launched RCEP member states on behalf of Guangdong enterprises on New Year’s day this year
“Tariff preference is very favorable for our export overseas.” Lin Miaochang said that the company will actively promote the export of its high-quality prefabricated vegetable products and make every effort to open a new channel for overseas business growth.
“The company plans to increase by 1 billion this year, mainly to expand the production capacity of prefabricated vegetables.” Lin Miaochang said that the prefabricated vegetable industry is in a period of market explosion. The company is optimistic about the prospect of the industry and will continue to make efforts at both ends of China’s foreign markets in the future.
On January 4, 2022, Zhanjiang Guolian Aquatic Products Co.Ltd(300094) disclosure announced that the application for issuing shares to specific objects had been accepted by Shenzhen Stock Exchange, and the company’s shares rose by the limit on that day. According to the announcement, the total amount of funds it plans to raise this time will not exceed 1 billion yuan.
According to the previous announcement of the fixed increase plan, the central kitchen project of the company’s proposed project is the reconstruction project of Gome aquatic central kitchen. The project aims to expand the capacity of the company’s deep processing of aquatic products. After reaching the production capacity, the annual capacity will be increased by 4000 tons of shrimp dumplings, 10000 tons of roast fish, 4000 tons of shrimp slides, 1000 tons of pickled vegetable fish, 2500 tons of rice noodles marine food and 2500 tons of fried aquatic products, with a total additional capacity of 24000 tons. The company estimates that the project will bring an average annual sales revenue of 76.56 million yuan and an average annual net profit of 624775 million yuan.
speaking of prefabricated dishes, it is a proper star concept in the A-share market this year. The highlight moment of continuous trading of relevant stocks in January is still fresh in my memory. It is not only a new favorite on the table of young people, but also a hot meal for capital. Many listed companies are eager to try this track, and local governments have also introduced measures to encourage the development of Shenzhen New Industries Biomedical Engineering Co.Ltd(300832)
capital hot fried prefabricated vegetables out of the circle
Industry insiders said that although Chinese prefabricated dishes started late, they developed very rapidly. Tmall data show that during the “double 11” period in 2021, the sales of prefabricated dishes, including semi-finished dishes and fast-food dishes, were booming, and the turnover increased by about 2 times year-on-year.
The aroma of prefabricated vegetables is also constantly teasing the smell of capital.
In April 2021, Suzhou Weizhixiang Food Co.Ltd(605089) successfully listed on the A-share market and won the title of “the first share of prefabricated vegetables” Suzhou Weizhixiang Food Co.Ltd(605089) ‘s listing also made capital pay attention to the development potential and opportunities of the prefabricated vegetable industry and began to look for excellent investment targets.
In January 2022, Zhenwei xiaomeiyuan announced the completion of 100 million yuan of B + round financing, led by Baidu venture capital, followed by Dingxiang capital and zero one venture capital. Tianyancha app shows that in less than two years, Zhenwei xiaomeiyuan has completed five rounds of financing. In 2021, its sales increased nearly 8 times year-on-year.
Wangjiadu food, which focuses on Sichuan prepared dishes, also completed nearly 100 million yuan of round a financing in March 2021. Another prefabricated dish brand, SouFun lion, also completed tens of millions of Yuan Angel round financing in July 2021.
The reporter observed that Sequoia Capital, IDG capital, Tiantu capital and other institutions have also “bet” on the prefabricated vegetable track. Among them, Sequoia Capital Invested in the steak brand Daxidi; Tiantu capital has invested in the brand of prefabricated dishes; IDG capital invested in pot circle, food exchange, etc. According to incomplete statistics, in 2021, there were more than 10 financing events in China’s Prefabricated vegetable industry, with a financing amount of billions of yuan.
In addition to the professional prefabricated vegetable enterprises represented by Suzhou Weizhixiang Food Co.Ltd(605089) , there are many cross-border influx, such as the e-commerce platform represented by dingdong shopping, the new retail represented by HEMA, the quick-frozen brand represented by Fu Jian Anjoy Foods Co.Ltd(603345) and so on.
In addition, Haidilao’s Shuhai supply chain launched the “ready for dinner” series, and Xibei youmian village launched the brand “Jia Guolong Kung Fu cuisine”, which specializes in selling prefabricated dishes. The tongue tip technology group founded by Lu Zhengyao, the founder of Ruixing, has also launched the “tongue tip workshop” to test the water and prefabricated dishes, and has threatened to open 3000 stores a year. The prefabricated dish track can be described as a race for strength, and the “inner roll” is accelerating.
all localities pay close attention to the air outlet and compete for layout
Prefabricated vegetable fire out of the circle. In addition to the concerns of capital and enterprises, local governments also responded quickly and actively guided.
According to the 2021 ranking list of provinces in China’s Prefabricated vegetable industry index released by ncbd, the top ten provinces in China’s Prefabricated vegetable industry index are Guangdong, Shandong, Fujian, Jiangsu, Henan, Hebei, Liaoning, Zhejiang, Anhui and Sichuan. Guangdong topped the list with an industrial index of 79.24. According to the analysis of insiders, the main reason is that Guangdong has strong support for prefabricated vegetables.
In November 2021, the Department of agriculture and rural development of Guangdong Province held a provincial Conference on the development of prefabricated vegetable industry in Guangzhou, issued ten measures for the development of prefabricated vegetable industry, and declared that it would strive to be the leading area for the high-quality development of prefabricated vegetable industry in China.
On January 5, 2022, Guangdong Provincial Department of agriculture and rural affairs, Zhaoqing municipal Party committee and Zhaoqing municipal government jointly held a “Symposium on the planning and construction of Guangdong Hong Kong Macao Dawan district (high key) prefabricated Vegetable Industrial Park”, which proposed 10 measures, including building a prefabricated vegetable research platform in Dawan District, inviting global high-quality prefabricated vegetable enterprises to settle in the park, building a cross-border e-commerce live broadcasting base for Guangdong prefabricated vegetables, and launching the first special financial and insurance products in Guangdong Hong Kong Macao Dawan district, To promote the development of local prefabricated vegetable industry.
It is not only Guangdong that pays close attention to the outlet of prefabricated vegetables, but also Shandong begins to integrate the enterprises related to prefabricated vegetables in the province to seize the “commanding height” of the industry.
On February 22, Shandong prefabricated vegetable industry alliance, the first provincial prefabricated vegetable industry organization in China, was established. According to the data, there are nearly 8600 enterprises related to prefabricated dishes in Shandong. Among them, there are Springsnow Food Group Co.Ltd(605567) , Longda food, Yantai Shuangta Food Co.Ltd(002481) , Oriental Ocean, Shandong Delisi Food Co.Ltd(002330) , Shandong Huifa Foodstuff Co.Ltd(603536) , Shandong Homey Aquatic Evelopment Co.Ltd(600467) , etc. in the prefabricated dish sector of a shares, with a total market value of more than 30 billion yuan.
In addition to Guangdong and Shandong, other provinces are also eager to try. Baoding, Hebei Province established the central kitchen prefabricated vegetable industry alliance; Fujian catering and cooking industry association established a prefabricated Food Committee; The action plan for the transformation and upgrading of green food industry led by the Department of agriculture and rural development of Henan Province defines the development direction of the upgrading of prefabricated vegetables.
“The rise of prefabricated vegetable industry is connected with Rural Revitalization at one end and consumption reform at the other end.” Analysts believe that developing the prefabricated vegetable industry is not only conducive to upgrading the agriculture and food industry, but also tap new consumer demand and create new economic growth points.
how to break through the vast blue ocean
“Prefabricated dishes are one of the fastest growing sub industries in the food processing industry in the past five years. It is expected that the scale will exceed 400 billion yuan in 2026, with a compound growth rate of 15%.” According to Sealand Securities Co.Ltd(000750) Research Report, at present, the scale of prefabricated vegetable industry exceeds 200 billion yuan, and there are more than 70000 related enterprises. In recent five years, a large number of market participants have poured in.
Although the prefabricated food industry has a broad space, the aforementioned analysts believe that due to the low entry threshold, the industry is highly dispersed and lacks national brands.
For the reasons of industry dispersion, Sinolink Securities Co.Ltd(600109) analysis shows that: first, the cold chain has the limitation of distribution radius and obvious regional characteristics; Second, after the expansion of dishes, the difficulties of raw material procurement and inventory management will increase significantly.
In this regard, Wang Ling, chief food and beverage analyst of East Asia Qianhai securities, said that the long-term development logic of the prefabricated vegetable industry is clear and the future development is highly deterministic. Due to the current decentralized competition pattern, the beneficiaries are industry leaders whose concentration is expected to increase in the future.
Sealand Securities Co.Ltd(000750) believes that traditional quick-frozen food enterprises are more likely to become national leaders and give full play to the potential energy of single products. Professional prefabricated vegetable enterprises plough deep into the region and can become small and beautiful enterprises. For upstream agricultural, animal husbandry and aquatic products enterprises, prefabricated dishes are a rare window of business transformation. If the product advantages are prominent and the b-end and C-end distribution channels are quickly established, dark horse enterprises may be born.
