At the end of 2021, the “2021 blue book on brand value of Chinese listed companies”, jointly produced by the daily economic news and the China Enterprise Research Center of the school of economics and management of Tsinghua University, was officially published and released. The 2021 general list of brand value of Chinese listed companies, industry lists and regional lists were also unveiled.
Among the 3000 enterprises listed in the brand value list of Chinese Listed Companies in 2021, there were 62 agricultural enterprises, an increase of 8 over 2020; The brand value totaled 262472 billion yuan, an increase of 40.1% over 2020.
Among them, 31 Listed Companies in aquaculture industry are dominant, with a total brand value of 215138 billion yuan, accounting for 82.0% of the total brand value of Listed Companies in agriculture There are 14 Listed Companies in Shenzhen Agricultural Products Group Co.Ltd(000061) processing industry, with a brand value of 28.211 billion yuan; There are 13 listed companies in the planting industry, with a brand value of 16.596 billion yuan; Fishery listed companies are listed in the list, with a brand value of 2.526 billion yuan.
New Hope Liuhe Co.Ltd(000876) tops the list, with a brand value of 35.684 billion yuan. The brand values of Muyuan Foods Co.Ltd(002714) , Wens Foodstuff Group Co.Ltd(300498) and Tongwei Co.Ltd(600438) also exceed 20 billion yuanP align = “center” industry concentration: Top 10 accounts for 68.4% of the total brand value
In the 2021 brand value list of China’s agricultural listed companies, the brand value of the top three companies totaled 92.187 billion yuan, accounting for 35.1% of the total brand value in the industry list.
The total brand value of the company is 179.4 billion yuan, accounting for 1.087% of the total brand value of the industry.
The brand value of the top 20 companies totaled 220312 billion yuan, accounting for 83.9% of the total brand value on the industry listP align = “center” region: Sichuan, Guangdong and Henan account for more than half of the total brand value
In the 2021 brand value list of China’s agricultural listed companies, 62 companies come from 22 regions.
Among them, there are 9 companies from Sichuan, Guangdong and Henan, with a total brand value of 137435 billion yuan, accounting for 52.4% of the total brand value in the industry list, which is in the leading position. See (Figure 2-41) and (Figure 2-42) for the composition of enterprises in other regionsP align = “center” listed sector: Shenzhen small and medium-sized board accounts for nearly 40% of the total brand value
In the 2021 brand value list of China’s agricultural listed companies, 21 companies listed on the Shenzhen SME board, with a total brand value of 102672 billion yuan, accounting for 39.1% of the total brand value in the industry list, ranking first.
There are 19 companies listed on the main board of Shanghai Stock Exchange, with a total brand value of 72.351 billion yuan, accounting for 27.6% of the total brand value of the industry, ranking second.
There are 6 companies listed on the Shenzhen main board, with a total brand value of 40.118 billion yuan, accounting for 15.3% of the total brand value on the industry list, ranking third.
In addition, there are 7 companies listed on the Shenzhen GEM, with a total brand value of 33.675 billion yuan; There are 9 Chinese stock companies listed in Hong Kong stocks, with a total brand value of 13.655 billion yuanP align = “center” time of listing: 20112015 ranking first
In the 2021 brand value list of China’s agricultural listed companies, 14 companies were listed from 2011 to 2015, with a total brand value of 84.109 billion yuan, accounting for 32% of the total brand value in the industry list, ranking first.
From 2006 to 2010, there were 17 Listed Companies with a total brand value of 63.694 billion yuan, accounting for 24.3% of the total brand value in the industry list, ranking second.
There were 11 listed companies from 1996 to 2000, with a total brand value of 57.971 billion yuan, accounting for 22.1% of the total brand value in the industry list, ranking third.
In addition, there were 9 listed companies from 2001 to 2005, with a total brand value of 32.443 billion yuan; 9 listed companies from 2016 to 2020, with a total brand value of 14.175 billion yuan; Two companies were listed before 1996, with a total brand value of 10.079 billion yuanP align = “center” list comments
Whether it is the overall brand value of the industry or the number of enterprises on the list, listed agricultural companies have handed in a satisfactory answer on the list in 2021.
On the surface, the adverse growth of brand value of listed agricultural companies is largely due to the growth of balanced financial income during the epidemic, which is also inseparable from the policy support of governments at all levels. In the annual reports disclosed by several listed agricultural companies, we can see that the supporting effect of the policy has significantly improved the financial situation of enterprises. In particular, the documents related to “accelerating the resumption of pig production” have significantly increased the brand value of listed companies mainly engaged in pig production. For example, the growth rate of Muyuan Foods Co.Ltd(002714) is as high as 328.1%.
However, what we should see more is that the fundamental reason for the growth against the trend is that the brand value of China’s agricultural listed companies carries the important task of China’s agricultural development.
Agriculture is a basic industry that provides support for the construction and development of the national economy. Although the proportion of agriculture in China’s industrial structure has been declining, its importance has not decreased. Both national food security and rural poverty alleviation are closely related to the development of agriculture.
Agricultural listed companies have the advantages of scale and technology, so they have become the explorers of China’s modern agricultural production mode. Their brand value represents the strength of their agricultural production to some extent, including the degree of standardization and output scale.
It is worth noting that most of the top enterprises on the list are private enterprises. In a sense, the brand value list of agricultural listed companies reflects the great contribution of private enterprises to agricultural development.
From the classification of three-level industries, the brand value of Listed Companies in aquaculture industry is much higher than that of Shenzhen Agricultural Products Group Co.Ltd(000061) processing industry, planting industry and fishery, and the concentration is also higher than that of Listed Companies in these industries. In addition, in the list of Shenzhen Agricultural Products Group Co.Ltd(000061) processing industry, the top listed companies are mainly engaged in meat processing, which also shows that the brand value related to meat products is higher.
At the same time, the brand ideas of these listed agricultural companies convey the spirit of green agriculture, which is also in line with people’s pursuit of a healthy life. In line with the high-quality development of China’s economy, China’s agricultural economy has also entered the era of brand economy, emphasizing a healthy and organic brand image. Obviously, this is also a clear direction for the growth of brand value of agricultural listed companies in the futureP align = “center” attachment: 2021 top 20 list of brand value of Chinese agricultural listed companies
