Before the Spring Festival, the consumer goods market is bustling with excitement. Baijiu is a story everyday. Maotai used the hot word “Yuan universe”!
On January 5, at Kweichow Moutai Co.Ltd(600519) 2021 Maotai series liquor National Dealer Association, Li Jingren, deputy secretary of the Party committee and general manager of Maotai Group and acting general manager of Maotai Liquor Co., Ltd., said that it was necessary to build an intoxicating “meta universe” belonging to Maotai series liquor. At the same time, Maotai put forward the concept of “Maotai Maotai flavor, stock production” in public for the first time, which defined the identity of Maotai flavor series liquor.
Source: Kweichow Moutai Co.Ltd(600519) WeChat official account
Maotai clarified the identity of Maotai flavor series liquor for the first time
Kweichow Moutai Co.Ltd(600519) said on the official account that Moutai’s Maotai flavor liquor company completed sales volume of 30 thousand tons in 2021, and realized a revenue of 11 billion 800 million yuan. The total profit is 5 billion 185 million yuan, and the tax is paid 2 billion 200 million yuan, and the main business indicators are growing at two figures, reaching the best in the past years.
At the dealer Conference on the same day, Ding Xiongjun, Secretary of the Party committee and chairman of Maotai Group and chairman of Maotai Liquor Co., Ltd., said that in the past year, there were 53 new dealers of Maotai flavor liquor, reaching 998, covering 298 cities (prefectures) in China; E-commerce covers tmall, jd.com, Suning, vipshop and other platforms; Ka supermarket system covers Yonghui, Beijing Hualian, Wal Mart and other large supermarkets; 102 Maotai flavor liquor experience centers have been put into operation.
Ding Xiongjun said that the “Maotai flavor series” wine at the end of 14th Five-Year should strive to achieve double revenue, reaching more than 24 billion yuan, accounting for over 10% of the group’s total value, and enter the second national liquor camp, and strive to enter the top eight Baijiu Baijiu National Liquor Group, becoming the main growth pole of the group’s development. Han Ji and Moutai Prince liquor products should become the corresponding price belt pillars.
It is worth noting that at the conference, Maotai put forward the concept of “Maotai Maotai flavor, stock production” for the first time in public, which defined the identity of Maotai flavor series liquor. Ding Xiongjun pointed out that in 2022, Maotai Maotai Maotai flavor liquor series should play the two cards of “stock production” and “10000 sharing”.
In addition, Li Jingren said at the meeting that with a view to the future, the majority of dealers and all marketing personnel should strive to make the “product of time precipitation” and “miracle of brewing technology” to the extreme, build a drunken “meta universe” belonging to Maotai flavor series, interpret “MT” with more excellent achievements and create a new future.
On the same day, Kweichow Moutai Co.Ltd(600519) renyin lunar new year wine was officially released. Among them, the market guide price of 53% vol 500ml Kweichow Moutai Co.Ltd(600519) wine (year of the tiger) is 2499 yuan / bottle, the same as that in 2021. However, according to media reports, dealers have been pre-selling Maotai Lunar New Year of the tiger liquor, with a quotation of 5800 yuan, an increase of 132% compared with the guidance price of 2499 yuan.
price increase of Guizhou precious wine
On January 6, it was reported in the market that the prices of Guizhou precious wine series products will be comprehensively increased from January 21, 2022, of which the price of Zhen 30 will be increased by 100 yuan / bottle, the price of Zhen 8, Zhen 5 and old precious wine will be increased by 10 yuan / bottle, and the price of Zhen 15 ingenuity edition, collection edition and classic edition will be increased by 30 yuan / bottle. At the same time, after the inventory digestion of the classic version of zhen15 is completed, it will no longer be produced. Instead, the upgraded version of zhen15 will be issued, and its price is consistent with that of the classic version after the price rise.
Screenshot of Guizhou Zhenjiu official website
In this regard, the China Securities Journal · China Securities Taurus reporter verified with the dealers. Dealers said the price increase was true.
According to the official website of Guizhou Zhenjiu, the company was originally a ” Kweichow Moutai Co.Ltd(600519) wine ex situ production test (pilot test) project” in 1975. In 2009, Jindong group (formerly Huaze group) wholly acquired Guizhou Zhenjiu distillery and officially changed its name to Guizhou Zhenjiu Brewing Co., Ltd. Tianyancha app shows that the A-share listed company Vats Liquor Chain Store Management Joint Stock Co.Ltd(300755) is also the core company of the group.
(China Securities Journal)
