In the past New Year’s Day holiday, 10000 tourists punched in Xiangyang Shengshi Tangcheng scenic spot. Take photos with Ruihu, write Spring Festival couplets, participate in the transformation of plain people’s ancient clothes, watch traditional folk performances, and welcome the arrival of the new year in a festive and peaceful festive atmosphere. On January 4, CCTV-6 ( China Film Co.Ltd(600977) ) reported the grand occasion.
This prosperous scene is a microcosm of the holiday Xiangyang cultural and tourism market. Since December last year, Xiangyang has issued cultural and tourism consumption vouchers in four rounds to residents of the city and foreign tourists to Xiangyang, which has greatly improved people’s willingness to travel, promoted cultural and tourism consumption and stimulated economic growth. The Jimu news reporter learned from Xiangyang culture and Tourism Bureau that as of January 6, 2022, two rounds of consumption vouchers have been issued, with a total of 12724 written off, with a cumulative write off amount of nearly 920000 yuan, driving consumption of more than 2.2 million yuan. The most popular is the consumption voucher of cultural and tourism products, accounting for 52.23% of the total write off amount, followed by travel line products, accounting for 37.71% of the total write off amount.
At 8:00 p.m. on January 6, the third round of Xiangyang cultural tourism consumption coupons came again. This round has invested 2.69 million yuan and 37225 tickets of various types. You can enter the voucher collection interface by searching the background map of the home page of the cloud flash payment app, the local area, or directly searching “Xiangyang cultural tourism consumption voucher”.
The maximum discount for coupons is 30% off
In the past two years, a sudden epidemic has impacted the cultural tourism industry, and cultural tourism enterprises are facing a difficult situation. At the same time, since last year, Xiangyang has successively won the “national brand” of national culture and tourism consumption pilot cities, and the 14th municipal Party Congress also put forward the new goal of “fully highlighting the demonstration effect of regional consumption center cities”. Under the situation of normalization of epidemic prevention and control, how to explore ways to promote cultural and tourism consumption and deepen the work of consumption pilot cities is an important topic in front of cultural and tourism departments.
Under the leadership of Xiangyang municipal Party committee and Xiangyang municipal government, Xiangyang Municipal Bureau of culture and tourism issued 4.5 million yuan of culture and tourism consumption vouchers in four rounds through public procurement and cooperation with China UnionPay Hubei branch through UnionPay cloud flash payment app. Xiangyang residents and foreign tourists can receive it. They can enjoy discounts when consuming in Xiangyang A-level scenic spots, star hotels, travel agencies and municipal cultural industrial parks, with a maximum discount of 30%. “This measure aims to activate consumption potential, boost consumption confidence, join hands with all forces to help cultural and tourism enterprises develop together, and spare no effort to promote the recovery and revitalization of Xiangyang cultural and tourism industry.” The relevant person in charge of Xiangyang culture and Tourism Bureau said.
According to the introduction, the full reduction of ticket consumption tickets is 70%, and the maximum discount is 70 yuan; Consumption coupons for cultural and tourism products and travel routes will be reduced by 50% at full price, with a maximum discount of 150 yuan. Each person can grab up to 9 tickets in each round. At present, cultural tourism coupons can be used in 22 A-level scenic spots in Xiangyang (including Hanjiang Cruise), accommodation and catering of 29 star hotels, secondary consumption scenes of 121 scenic spots, 30 merchants in characteristic parks, 22 travel routes of 23 travel agencies, etc. In addition, the third round of cultural tourism consumption coupons also joined the North Street Business District of Xiangcheng District.
local cultural tourism enterprises praise
At present, cultural and tourism consumption coupons have been issued in two rounds. Tickets and cultural and tourism coupons are favored by consumers because of multiple use scenarios, simple use threshold and saving travel costs, which has quickly restored the popularity of tourism enterprises. The cultural and tourism market in Xiangyang is showing a recovery trend. Among them, the scenic spots loved by tourists include Baokang Wudaoxia, Zaoyang Seoul, Nanzhang Chunqiu village, Xiangcheng huangjiawan, Tangcheng, Xiangyang OCT fantasy resort, etc; Second consumers in scenic spots such as Tangcheng, huangjiawan and hengchong are also welcomed by everyone. Fuchunshan juyueyuan hot spring has become a hot spot for the use of cultural and tourism consumption vouchers; Cherry day agency of No. 21 Creative Industrial Park, xiaofuhua agency, and ten year restaurant of 603 cultural innovation park are deeply loved by consumers.
“I grabbed the ticket in the first phase and used it on the same day.” Miss Li, a tourist, said that she went to Tangcheng to use it on the day she applied for it. She thought it was only a discount at full price. When she went to the scenic spot, she found that Tangcheng still had a discount at full price. For example, she could buy tickets with 18 yuan of cultural tourism coupons, and bought a cultural innovation T-shirt and two sachets with 50 yuan of cultural tourism product coupons at full price. “Friends say that the consumption voucher is real benefit, and the government is too awesome.”
Tourists’ travel enthusiasm is ignited, and tourism practitioners are happier. Wang Liang, deputy general manager of Tangcheng scenic spot, said that since the consumption voucher was used on December 9, 2021, the reception volume of Tangcheng scenic spot has increased rapidly every day, “The issuance of Xiangyang cultural tourism consumption vouchers is a very good opportunity for the cultural tourism industry, which has greatly boosted the number of tourists and the revenue of the scenic spot in the off-season. When the epidemic has brought impact and difficulties to the cultural tourism industry for two years, thank you for the support and warmth given to the cultural tourism industry.”
“The issuance of Xiangyang cultural tourism consumption coupons is a good medicine to boost the confidence of urban cultural tourism consumption, which is of great significance to stimulate Xiangyang cultural tourism consumption and promote the high-quality development of cultural tourism industry.” The relevant person in charge of Xiangyang OCT fantasy resort said. With the help of cultural tourism consumption vouchers, the resort welcomed 23000 tourists during New Year’s day, and the “fantastic play party” held in Qiqu childhood parent-child paradise, Yunhai Tangquan, wonderful town and Yunhai hotel was widely praised. It is reported that consumption coupons for cultural and tourism products are used the most, and the sales of packages and souvenirs in restaurants and stores in the scenic spot have increased significantly. In order to cooperate with the use of cultural tourism consumption coupons, from now on to January 29, tourists can enjoy the ticket purchase discounts of Qiqu childhood parent-child paradise and Yunhai Tangquan, the room reservation discounts of Yunhai Hotel and Yunhai Licheng other hospitals, as well as the real and warm policies of benefiting the people, such as commodity and catering discounts in the park.
As one of the most popular scenic spots this time, the tourist reception of Baokang Wudaoxia this winter has increased by about 30% driven by consumption vouchers. According to Peng gongrun, the relevant person in charge of the scenic spot, “our natural scenery and winter snow scenery are very distinctive, and many tourists come here in admiration.” In addition to the preferential strength of consumption coupons, the scenic spot also launched a package ticket of 80 yuan, that is, tickets, sightseeing cars and airship projects are all included.
During the whole period of issuance and use of consumption coupons, the ten-year restaurant of 603 cultural innovation park also launched supporting concessions, such as giving each guest a glass of red wine and various special dishes every day. “The turnover of the whole restaurant has increased by 20% – 30%, and the driving effect of consumption coupons is very obvious. At least one sixth of the guests are using consumption coupons every day.” The restaurant manager Zhang Li told reporters.
continue to explore the “Xiangyang model”
In fact, in recent years, Xiangyang’s local cultural and tourism departments have made great moves and taken a series of positive measures to publicize the city’s history and culture and cultural and tourism brands. Xiangyang Municipal Bureau of culture and tourism takes the declaration of “national brands” such as national cultural and tourism consumption pilot cities and national night cultural and tourism consumption agglomeration areas as the starting point, and makes every effort to explore the “Xiangyang model” to promote cultural and tourism consumption. The issuance of cultural tourism consumption coupons in Xiangyang has also been named by the Ministry of culture and tourism of the people’s Republic of China, which was affirmed by the Ministry of culture and tourism after Xiangyang was successfully selected into the second batch of national pilot cities for cultural and tourism consumption.
At the same time, Xiangyang culture and Tourism Bureau has rated 63 star agritainment and urban characteristic tourism restaurants, actively introduced the popular variety travel notes of youth ring, which has attracted the popularity of overseas Chinese town, 603 Cultural Innovation Park, Gulong middle and Weidong factories, and effectively improved the influence of Xiangyang urban culture and Tourism brand. “It’s not just the issuance of consumer vouchers. In the past two years, various measures taken by Xiangyang culture and Tourism Bureau have brought tangible benefits to relevant practitioners.” Zhang Li, the restaurant manager of 603 cultural innovation park for ten years, also said, “for example, 603 Cultural Innovation Park, where we are located, has successively filmed the film Hello Li Huanying and the variety travel notes of youth ring. The arrival of Jia Ling and Yang Yang has brought us popularity and popularity. Now 603 has become a must for foreign tourists to punch in.”
Next, Xiangyang culture and Tourism Bureau will continue to explore the “Xiangyang path” to promote culture and tourism consumption, and innovate and expand more culture and tourism consumption scenes. “First, focusing on the establishment of pilot cities for consumption, we will continue to carry out special consumption promotion activities such as consumption benefiting month and season, issue cultural and tourism consumption vouchers in batches at different peaks, and promote citizens to develop cultural tourism consumption habits; second, we will strengthen market publicity and promotion of key tourist sources, hold cultural and tourism promotion meetings, tour operators stepping on the line, and three-dimensional marketing promotion of” one place, one policy “; third, we will continue to carry out Reward star farmhouse entertainment and urban tourism specialty restaurants, cultivate municipal cultural industry demonstration parks, and increase the main body of high-quality supply of cultural and tourism consumption; Fourth, hold elite competitions in the tourism industry and cultural tourism commodity creativity competitions to stimulate the innovation and creativity of the cultural tourism industry. ” According to the relevant person in charge of Xiangyang culture and Tourism Bureau, “it will promote the brand of” good wind day in Xiangyang “to enjoy a good reputation at home and abroad, and strive to build a well-known tourism destination in China.”
In the past New Year’s Day holiday, 10000 tourists punched in Xiangyang Shengshi Tangcheng scenic spot. Take photos with Ruihu, write Spring Festival couplets, participate in the transformation of plain people’s ancient clothes, watch traditional folk performances, and welcome the arrival of the new year in a festive and peaceful festive atmosphere. On January 4, CCTV-6 ( China Film Co.Ltd(600977) ) reported the grand occasion.
(extreme News)
