On March 17, both A-Shares and Hong Kong shares rose sharply, and the game sector also rose, and several stocks hit the daily limit.
In terms of news, according to the intelligence data of sensor tower store, the revenue ranking of global mobile app stores of Chinese mobile game publishers showed that Tencent games, Netease games and MIHA games continued to occupy the top three of the list in February this year. In 2021, 42 mobile games in China received more than US $100 million in revenue in the overseas market, an increase of 5 over 2020. In addition, there are rumors that the game version number may reopen again in the market.
The agency pointed out that the current valuation of game companies is at the bottom of history. For example, the version number is issued, the emotion is repaired, the flexibility is large, and the configuration value is prominent.
game stocks have not seen a big rise for a long time, and the rumors of edition number rise again
On March 17, both A-Shares and Hong Kong shares rose sharply, and the transaction volume of the two cities enlarged again. The net purchase of funds from the North exceeded 5 billion. Among them, the game sector rose in line with the trend, and many stocks touched the daily limit.
In terms of a shares, Sichuan Xun You Network Technology Co.Ltd(300467) , G-Bits Network Technology(Xiamen)Co.Ltd(603444) , Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) several stocks rose their limits one after another. As of the close, the game sector index reported 903.29 points, up 3.31%.
In Hong Kong stocks, game stocks generally rose. Among them, the heart company increased the most significantly. As of today's closing, the quotation per share was HK $25.15, an increase of 29.91%. The closing price of Hong Kong dollar per share rose by nearly 4.208% as of the B stop. In addition, IgG rose nearly 10%, ZuLong entertainment and Tencent holdings rose more than 6%, and Netease and Jinshan software rose more than 4%.
Since July last year, the release of the game version number has been suspended. So far, the game version number has not been issued for eight consecutive months. The game industry has entered a "cold winter". According to gameloo, of the 755 products reviewed in July 2021, 65 have been online and 71 have not been online. Although there are still more than half of the reserves in the game market, the actual situation is still difficult to judge.
However, recently, the market has been constantly. There are rumors that the game version number may be issued at the end of March and early April, but it was denied by the game working committee. Several institutions pointed out that the current valuation of game companies is at the bottom of history. For example, the version number is issued, the emotion is repaired, the flexibility is large, and the configuration value is prominent.
China's game going to sea has achieved remarkable results
In the face of the situation that China's supervision is strengthened and the version number is suspended, many game enterprises have gone to sea to find their way.
According to statista data, the revenue scale of the global mobile game market will reach 109658 billion US dollars in 2021; According to Gamma data, China's mobile game revenue reached 225538 billion yuan in 2021. In contrast, the space of overseas game market is twice that of Chinese game market.
The overseas game revenue of head manufacturers represented by Tencent, Netease and Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) has become an important source of revenue for the company.
Sensor tower released the annual inventory of 2021 Chinese mobile travel to sea, which pointed out that last year, 42 mobile travel received more than $100 million in revenue in the overseas market, an increase of 5 over 2020.
Among them, the U.S. market contributed $3.6 billion to the top 30 of China's outbound mobile games, an increase of 53% over 2020, which also made the United States officially replace Japan as the largest overseas market of China's mobile games.
In February 2022, according to the intelligence data of sensor tower store, MIHA Tour "original God" ranked first in the revenue list of overseas mobile games Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) company's "Puzzles & survival" revenue increased steadily, ranking top 5 In Japan, the game ranks fourth in the revenue list of puzzle solving RPG mobile games monopolized by local giants. In the United States and other overseas markets, the game has successfully broken the circle with the theme of doomsday survival, surpassing classic works such as Empire puzzle and seven dragon ball burst fierce battle, and has become the work with the highest income of similar mobile games.
Tencent's "glory of the king" broke the daily running water record in the past five years since its overseas listing on February 4, and returned to the 29th place in the revenue list of mobile travel to the sea. In addition to the list, family farm adventure, a mobile game of interactive simulation operation, jumped to the 32nd place in revenue from going to sea.
advantages and disadvantages of going to sea
Under the complex background of strengthened supervision, fierce competition among manufacturers and declining user dividends, it seems that the game going to sea has become an inevitable choice. However, there are advantages and disadvantages. Going to sea may "reduce the difficulty", but there will be other risks.
Capital Securities said that at a time when the recovery of the edition number is not yet clear, Guoyou is facing fierce competition, and the expansion of diversified categories and the development of emerging markets will be the mainstream trend of the industry. Optimistic about A-share game leaders, inject performance vitality through category innovation and sea development. Stimulated by the prospect of meta universe, the global game industry will enter the peak of technology and format innovation. The requirements of the next era games for creative planning, engine technology, cross platform operation, social experience and distribution marketing have made a qualitative leap.
China International Capital Corporation Limited(601995) research report believes that under the strategic deployment of cultural power, it has become a clear trend for Chinese game manufacturers to continuously improve their product strength and brand strength, increase the exploration of overseas markets and realize global layout. In the short term, the progress of Chinese game titles is still unclear, and the overall growth rate of mobile game market slows down; In the medium and long term, China Mobile Games has the global leading competitiveness in terms of quality and playing methods, and has the ability to expand the increment of overseas market. The game has fully entered the era of going to sea. Head game manufacturers with stronger competitiveness in R & D / operation are expected to take the lead in the wave of game going to sea with core barriers.
China International Capital Corporation Limited(601995) believes that China mobile travel is still in the primary stage of development, and Chinese manufacturers are still facing challenges such as product quality, localization and environmental uncertainty. In terms of product quality and R & D level, the proportion of head products is relatively low, and there is still much room for improvement in R & D capacity. From the perspective of issuance and operation, the characteristics of the overseas market are different, and the refinement of issuance and operation needs to be improved. From the perspective of policies, regulations and technical infrastructure, there are differences in infrastructure and institutional levels in various regions of the world, and the objective environment brings uncertainty to the sea.
In addition, if some laws and regulations revised or newly established by relevant Chinese and overseas institutions have a certain impact on the company's operation and user operation and maintenance, it will affect the company's game business operation and further affect the development process of the game going to sea.
