Beijing, January 6 (Xinhua) with the theme of rural revitalization, the key gift film “nine younger sisters”, which shows the image of Party members in the new era, recently held an expert observation seminar in Beijing.
Director Wei Qing, screenwriter min Yan and producer Wang Hongxu had in-depth exchanges with many experts and scholars in the industry, academia and critics on the expansion of light comedy types, the shaping of Party members’ image, e-commerce and new rural construction.
Nine sisters is adapted from min Yan’s novel nine sister village, which tells the story of Jin Jiumei, a rural grass-roots party member and cadre in the new era, leading the villagers to explore e-commerce to help agriculture and strive for Rural Revitalization. According to Director Wei Qing, the original intention of the film is to present the centenary of the founding of the party, present the relationship between Party members and the masses, and show the new style of the new countryside.
Rao Shuguang, President of China Film Co.Ltd(600977) review society, pointed out at the seminar that “nine sisters” goes deep into life and into the new countryside, from which we can see the creator’s unique observation on rural life and complete the exploration of differential expression of small and medium-cost films and Rural Revitalization themes. At the same time, the film also adds suspense factors. Through the short life exchange of a pair of twin sisters with different life experiences, it brings more cinematic conflict and sense of hierarchy. The style of light comedy also improves the viewability of the film.
Zhao Weifang, acting director of the film and Television Institute of the Chinese Academy of Arts and vice president of the China Film Co.Ltd(600977) criticism society, believes that nine sisters has achieved “upgrading” in two aspects: first, the upgrading from poverty alleviation to Rural Revitalization in the new era, showing the changes of the new countryside through digital economy and media integration; The second is the upgrading of the light comedy style of the main melody film. The singing comedy has been absent from the big screen for a long time, and nine sisters has realized the return of the misplaced traditional comedy through the design of twin sisters exchanging lives.
Suo Yabin, a professor at Communication University of China, said that as a low-cost film with the main theme, “nine sisters” has built a commercial type of storyline framework and character relationship through the style of light comedy. At the beginning of the film, the protagonist exchanges his life, so as to face the greatest crisis and dilemma. It has a high degree of assumption and a strong sense of drama, and also reflects the respect for the expectations of the audience.
In the view of the film creators, literary and artistic works should not only have the traditional functions of education and publicity, but also have the function of industrial promotion, which can really provide more thinking and suggestions. Producer Wang Hongxu said that although there is a certain pressure on the market performance of rural theme films, the launch of the nine sisters project coincides with the launch of the Centennial founding of the party and the revitalization of the countryside. He hopes to provide some thinking on the creation of main melody themes in combination with the current social hot spots.
China Film Co.Ltd(600977) Zhang Baiqing, honorary president of the review society and researcher of the Chinese Academy of art, believes that as a rural theme film, “nine sisters” is very fresh in the choice of theme and is very close to the times, which effectively reflects the changes in the spiritual outlook and ideology of contemporary rural and contemporary farmers. Under the guidance of the party and the government, Chinese farmers have kept up with the development of the times, complied with the progress of the times, took advantage of the technology of the times, made use of the digital economy and moved towards common prosperity, which is the biggest breakthrough and innovation compared with other similar themes.
Wang Haizhou, Dean of the Graduate School of Beijing Film Academy, praised “nine sisters” as “a documentary film representing the Northeast style, northeast spirit and northeast culture in the new era”, showing “new countryside and new northeast”, breaking away from the previous fixed impression of rural hardship and poverty, and shaping the rural image, northeast image and Chinese image in the new era, It is a great progress of rural theme films; At the same time, combining the new trend of Rural Revitalization with the comic lifestyle that the northeast people are good at and love, it has created a new image of the northeast people rising to a well-off society.
According to screenwriter min Yan, the creation of nine sisters was deeply influenced by the storm. After many investigations in Yuanbao village, Shangzhi area, it was found that the Secretary of the grass-roots Party branch played an important role. Therefore, Jiumei portrays the images of female branch secretaries of Jiumei village in previous dynasties, such as Yang Jiumei, a centennial Party member, Liu Jiumei, who died on duty, and Jin Jiumei. Through the depiction of grass-roots party members, it shows the belief, responsibility and responsibility of the Centennial big party in serving the people.
According to Hu Jianli, Secretary General of the review society and editor in chief of the film and television weathervane, nine sisters has a strong local flavor and is close to the pulse of the times; It not only shows the belief of grass-roots party members and cadres to keep up with the times, flexibly take advantage of the situation and serve the masses in the process of rural revitalization, but also does not avoid the mistakes of grass-roots cadres, but more importantly, the subsequent responsibilities and responsibilities have realized the shaping of the image of grass-roots party branches with affinity in the new era.
Zhu Yuqing, director of the special fund for film investment and financing development of China Film Co.Ltd(600977) foundation and founder of juyinghui, concluded that “nine sisters” takes e-commerce live broadcast as the main content carrier. In the subsequent publicity and distribution, it can also be combined with e-commerce with the help of online live broadcast. At the same time, it can also comply with the general trend of Rural Revitalization and sink into the new rural market by combining with local governments.
The event was guided and hosted by China Film Co.Ltd(600977) foundation, and jointly undertaken by China Film Co.Ltd(600977) Foundation’s special development fund for culture, tourism, film and television and juyinghui (Beijing) film and Television Culture Co., Ltd.
(China News Network)
