The Baijiu industry in 2021 experienced a round of competition after rising prices and competing for high-end, high-end and other competitions. In the new year, what will the Baijiu industry be facing? How will the wine companies layout 2022?
Around New Year’s day, many liquor enterprises mentioned the strategy of 2022 in New Year’s speeches or dealer conferences. Among them, Maotai Group proposed to continue to adhere to the “quality is the soul of life”, take the “five line” development path, and focus on “double doubling, double consolidation and double building”; Wuliangye Yibin Co.Ltd(000858) the group proposes to adhere to the promotion of high-quality market share as the core and speed up the construction of a new manufacturer relationship of symbiosis and common prosperity; Fenjiu Group put forward new stage, new concept and new pattern, which is the new goal and new task of Fenjiu; Jinhui Liquor Co.Ltd(603919) proposed to continue to cultivate the Northwest market and vigorously explore the East China market
From the opening actions of these liquor enterprises, we can see that famous liquor enterprises will continue to pay attention to product quality and market competitiveness, and regional liquor enterprises are still making national attempts.
Maotai: stick to “quality is the soul of life”
Recently, Kweichow Moutai Co.Ltd(600519) announced that it is expected to achieve a total operating revenue of about 109 billion yuan in 2021 (including about 93.2 billion yuan of Maotai liquor and about 12.6 billion yuan of series liquor), an increase of about 11.2% year-on-year; The net profit attributable to the shareholders of the listed company is expected to be about 52 billion yuan, a year-on-year increase of about 11.3%. After preliminary accounting, the company will produce about 56500 tons of Maotai base liquor and about 28200 tons of series base liquor in 2021. In its 2022 dedication, Maotai Group concluded that the 14th five year plan of Maotai was successfully concluded in 2021.
Maotai mentioned that in 2022, Maotai will usher in the first “annual test” on the new journey of high quality and strong industry. Maotai people will adhere to “quality is the soul of life”, always maintain the original intention, adhere to ingenuity and forge perseverance; Take the “five lines” development path, and be determined to create a new form of industrial cycle, a new form of digital transformation, a new cultural form of energy gathering, a new ecology of green development, a positive attitude and a new attitude; Focus on “double doubling, double consolidation and double building”.
Wuliangye Yibin Co.Ltd(000858) : accelerate the construction of a new manufacturer relationship of symbiosis and common prosperity
At the discussion, co construction and sharing conference held on December 18, 2021, Li Shuguang, Secretary of the Party committee and chairman of Wuliangye Yibin Co.Ltd(000858) group, said that in 2022, we should adhere to the promotion of high-quality market share as the core, speed up the construction of a new manufacturer relationship of symbiosis and common prosperity, highlight cultural construction and consumer cultivation, strengthen supply chain stability, strengthen channel transformation and strengthen market expectations, We will ensure the full realization of new development with steady progress.
The new year’s speech of Wuliangye Yibin Co.Ltd(000858) summarized the achievements made in 2021. The main industry of the wine industry has improved in an all-round way, the production has broken through the best level in history, the diversified industries have made steady progress, major projects have been put into operation, comprehensively deepened the reform and promoted in depth, the innovation level has remained the industry leader, and the social responsibility has been fully demonstrated. The company has won the outstanding contribution award of China wine industry science and technology, the advanced collective of light industry scientific and technological innovation in the 13th five year plan, the top ten outstanding contribution awards for Rural Revitalization and other honors, won the “National Quality Award” four times and the “environmental integrity enterprise” of Sichuan Province five times.
Wuliangye Yibin Co.Ltd(000858) when looking forward to 2022, the group proposed to adhere to the principle of stability, maintain the general tone of seeking progress while maintaining stability, continue to deepen the supply side structural reform, adhere to strengthening the main business, optimizing diversity and expanding the platform, continue to make up for weaknesses, lengthen the board and upgrade new kinetic energy around the “5111” development goal, take wine as the medium, open cooperation and promote higher-level and high-quality development.
In 2022, Wuliangye Yibin Co.Ltd(000858) group will continue to strengthen process innovation and technological innovation; Accelerate the layout and construction of major projects such as raw wine production capacity, raw wine storage and intelligent brewing; Continue to promote digital transformation and build an industry-class smart retail system, digital management system and digital business innovation system; Practice the concept of green development, adhere to the national goal of “carbon peak and carbon neutralization”, focus on building a “zero carbon wine enterprise”, vigorously develop circular economy, and comprehensively promote green energy and low-carbon resources; Speed up cultural construction, make good use of the rich achievements formed by “Archaeology Wuliangye Yibin Co.Ltd(000858) “, excavate the historical and cultural heritage, empower development with culture, and vigorously build a three-dimensional Luzhou flavor value promotion system.
Fenjiu: the next three years will be a major strategic development period of Fenjiu
On December 26, 2021, yuan Qingmao, Secretary of Fenjiu Party committee and chairman of Fenjiu, proposed at the 2021 Fenjiu global dealer conference to practice the “three new” requirements and promote the high-quality development of Fenjiu in an all-round way. The next three years will be a major strategic development period of Fenjiu, and 2022 will be very important. For the future development of Fen Liquor, yuan Qingmao summarized “four advantages”, “Four Focuses”, “four persistence” and “four hopes”.
Yuan Qingmao proposed that Fen Liquor should move towards better structure, better efficiency and higher quality, put forward the work objectives of double optimization of market structure and product structure for marketing work, and put forward the work requirements of double improvement of quality and management for the company. “We should carry the banner of Fenjiu brand culture dissemination with firm faith, strengthen terminal construction with innovative ideas, strive to improve channel control, and strongly promote the construction and growth of manufacturer teams with a win-win attitude. Fenjiu should seize the strategic opportunity to build a new development pattern with a fearless attitude, and jointly practice the concept of consumer centered with high-quality services.”
Anhui Gujing Distillery Company Limited(000596) : strengthening capital, improving quality and increasing efficiency
On December 31, 2021, Gujing Group issued a letter to all employees in 2022 and signed the business objectives and safety production responsibility certificate for 2022.
Gujing Group’s New Year address said that in 2021, Gujing Group focused on Baijiu‘s main business, and promoted the strategy 5. “Quality refinement, brand seeking and quality seeking” were the best way to get a good start in 14th Five-Year.
2022 is defined by Gujing Group as the “year of consolidating capital, improving quality and increasing efficiency”, so as to strengthen the main business, consolidate the development foundation and realize “stability and improvement”; Activate the driving force of development with deep transformation and realize “steady leap forward”; Promote development effectiveness with fine management to achieve “steady growth and speed-up”; To grasp party building, condense development confidence and realize “steady response”.
willing: Based on the old wine strategy, double brand strategy, youth strategy and internationalization strategy
Shede Spirits Co.Ltd(600702) in the new year’s speech released on January 1, 2022, it was proposed that in 2022, based on the four “strategic drivers” of old wine strategy, dual brand strategy, rejuvenation strategy and internationalization strategy, shede business division, Tuopai business division, old wine business division, VIP business division, Internet business division and international business division should strive to continue to play the driving role of growth engine, Promote the company to achieve higher quality, more efficient and more sustainable development.
Jiangsu King’S Luck Brewery Joint-Stock Co.Ltd(603369) : lay a solid foundation for realizing revenue exceeding 10 billion in advance during the 14th five year plan
On December 31, 2021, Jiangsu King’S Luck Brewery Joint-Stock Co.Ltd(603369) liquor industry mentioned in its new year’s dedication in 2022 that in 2022, Jiangsu King’S Luck Brewery Joint-Stock Co.Ltd(603369) liquor industry will focus on the theme of “focusing on high quality and concentrating on new leaps”, grasp the development tone of “seeking speed in good times”, highlight the “three Modernizations” strategy of differentiation, high-end and nationalization, and lay a solid foundation for realizing revenue of more than 10 billion in advance in the 14th five year plan.
Langjiu: seeking progress in stability and seeking speed in stability
On December 31, 2021, Wang Junlin, chairman of Langjiu group, mentioned in his year-end speech that in 2022 Langjiu group proposed to strive for progress in stability and speed in stability, respect the market and product growth law, help businesses grow and make profits; Achieve the coordinated development of “slow” and “fast”, “strong” and “big”, “strong advantages” and “making up for weaknesses”, and solidly promote the goal of becoming stronger, longer and bigger.
Jinhui Liquor Co.Ltd(603919) : deeply plough the northwest and focus on
On January 1, Jinhui Liquor Co.Ltd(603919) released a new year’s dedication. In the new year’s dedication, it is proposed that in 2022, we will always adhere to the national layout in the construction of marketing system, deeply cultivate the northwest and make key breakthroughs. First, we should deeply cultivate the Northwest market and establish a stable base market to lay a good foundation for the layout of the whole country; Second, we should vigorously explore the market in East China and make rapid breakthroughs from point to area; Third, we should accelerate the integration into Fosun ecology; Fourth, we should introduce lighthouse talents; Fifth, we should adopt differentiated marketing methods to promote the listing and operation of new products in Longnan spring, and realize the dual brand drive of “Golden Emblem” + “Longnan spring”. In terms of brand building, Jinhui Liquor Co.Ltd(603919) proposed to carefully build the brand of Qinling production area, build the brand IP with culture, and shape the brand image of “ecological brewing, low temperature and sweet”.
(Beijing News)
