On March 17, glory released magic4 series high-end mobile phones in China, starting from 3999 yuan. The price of glory magic4 is 7999 yuan.
At the press conference, Zhao Ming, CEO of glory, said: “in the past few years, Huawei and apple have led the development of the smart phone industry. We hope that consumers can see the figure of glory leading the industry in 2022.”
In addition, according to Zhao Ming, glory Internet has also reached strategic cooperation with Midea and ideal carsP align = “center” source: glory
benchmarking Apple iPhone 13pro
At the press conference, Zhao Ming said that glory magic adopts the dual flagship strategy and forms the flagship Gemini with Magic V series and magic digital series. The glory magic4 series made its debut on the world stage and appeared on the front page of the official MWC newspaper of the world mobile communication conference, recognizing its challenge to Apple’s flagship products.
Catching up with and surpassing Apple was the goal put forward by Zhao Ming last year. At the press conference, Zhao Ming repeatedly benchmarked Apple iPhone 13pro with glory magic4 pro Zhao Ming said that the main camera, wide-angle and telephoto shooting effect of magic4 Pro is much better than that of iPhone 13pro With the technical accumulation of chip adjustment over the years, glory magic4 Pro is better than iphone13 pro in both game scenes and hybrid scenesP align = “center” source: glory
It is reported that magic4 series is equipped with a new generation of Qualcomm Xiaolong 8 mobile platform. According to Zhao Ming, glory magic4 Pro is equipped with a front-end 3D camera, supports all-weather face unlocking and provides financial payment level security protection; It launched “no online payment” in the industryP align = “center” source: glory
In addition, Galaxy Securities said that in terms of security, glory magic4 Pro pioneered the smart privacy call protection function, which solved the common sound leakage problem of many smartphones.
In terms of price, the price of glory magic4 starts from 3999 yuan, the price of glory magic4 Pro starts from 5499 yuan, and the price of glory magic4 to perfection version starts from 7999 yuanP align = “center” source: glory
The Pacific Securities Co.Ltd(601099) Securities believes that glory magic4 series will bear the sharp weapon to impact the middle and high-end price segment of mobile phones in glory spring.
According to the data of Research Institute counterpoint, in the fourth quarter of 2021, the shipment volume of glory China market increased by 100% year-on-year, and the market share reached 17%. This is the first time that glory has risen to the second place after independence, second only to apple.
market recovery
Entering 2022, the performance of glory market is still strong. According to cinno research, in January 2022, glory ranked third in the Chinese market with slightly lower sales than vivo, with a year-on-year increase of 242.9% and a month on month increase of 54.4%, with the largest year-on-year increase in the sales of the top five brandsP align = “center” source: cinno research
Cinno research believes that since the second half of 2021, glory has recovered rapidly after completing the brand positioning and product strategy. It has blossomed at many points in China’s smart machine market, and new machines have been launched, and the market performance is good. It has successfully grasped the original glory old users in its own hands, and also competed for some Huawei users.
From the perspective of supply chain, Citic Securities Company Limited(600030) said that glory magic4 Pro is equipped with a 6.81-inch ltpo four curved screen supplied by BOE and Visionox Technology Inc(002387) Visionox Technology Inc(002387) .
Galaxy Securities said that considering the accelerated impact of glory on the global high-end mobile phone market, the overseas channels and retail system have been fully restarted, and the core suppliers of glory industrial chain are recommended Byd Company Limited(002594) electronics said that it provided solutions such as glass back cover, metal middle frame and whole machine assembly for glory magic4 series.
BOE said that following the glory Magic 3 series, glory 60 series and glory Magic V folding products, it has once again joined hands with glory to create the industry’s top flexible screen based on the high-end flexible display technology brand f-oled for Magic 4 series.
