In order to improve consumers’ awareness of risk prevention and self-protection ability and strengthen the education on the protection of financial consumers’ rights and interests, Bank Of Beijing Co.Ltd(601169) on the occasion of the “March 15” international consumer rights and interests day, under the joint guidance of the business management department of the people’s Bank of China, Beijing Banking and Insurance Regulatory Bureau, Beijing Banking Association and other institutions, the publicity and education activities on the “March 15” financial consumer rights and interests protection day in 2022 were fully launched.
With the theme of “jointly promoting consumption and sharing digital finance fairly”, the activity focused on four aspects, actively publicized and educated, and protected the legitimate rights and interests of financial consumers. First, strengthen the protection of the financial rights and interests of special groups, promote the settlement of the “digital divide” and achieve greater consumption equity; Second, focus on specific regions and use digital technology to expand the breadth and depth of financial services; Third, strengthen the education and publicity of the new asset management regulations, and guide consumers to establish the concept of rational investment and value investment through risk tips; Fourth, carry out integrity education and strengthen the construction of integrity culture.
Build a strong propaganda and education position based on offline outlets
In order to fulfill the original mission of “taking the people as the center” and “doing practical things for the masses”, Bank Of Beijing Co.Ltd(601169) based on more than 680 business outlets of the bank, relying on public education service area publicity, hall micro salon and other means, it has targeted to explain financial knowledge to customers and create a strong publicity and education atmosphere. During the event, Bank Of Beijing Co.Ltd(601169) Beijing’s network electronic screen and ATM display screen uniformly displayed the “March 15” activity poster, so as to achieve 24-hour, uninterrupted and non-stop financial education. On March 15, the person in charge of each business outlet acted as a propagandist, actively popularized financial knowledge to customers who came to handle business, and made every effort to protect the legitimate rights and interests of financial consumers.
Give full play to online advantages and popularize financial knowledge
During the “March 15” period this year, faced with the severe situation of epidemic prevention and control, Bank Of Beijing Co.Ltd(601169) many branches actively explored online publicity methods, made full use of different carriers such as social platforms, official websites and mobile banking, and expanded the publicity coverage in new forms such as live broadcast, video and graphics.
During the event, Bank Of Beijing Co.Ltd(601169) continuously released case tips such as “credit investigation and repair fraud”, “typical network fraud”, “virtual currency investment fraud” and “blockchain fraud”, helping consumers to be vigilant, brighten their eyes and protect consumers’ right to property security and fair trading.
In order to broaden the publicity channels, on March 15, Bank Of Beijing Co.Ltd(601169) jointly with the anti fraud center of Beijing Municipal Public Security Bureau, Beijing Banking and Insurance Regulatory Bureau and other government and regulatory agencies, through telling a number of special cases such as the crime of helping trust, card breaking action, personal information protection, safe payment and so on, popularized the harm of illegal acts such as illegal trading of bank accounts and selling of personal information to financial consumers, and promoted online with the help of a variety of new media channels, The right of “non informed education” should be fully protected.
Combined with the case statement, the total score of linkage publicity and education
Focusing on the real cases around consumers, Bank Of Beijing Co.Ltd(601169) issued risk tips such as “routine marketing behavior”, “illegal fund-raising fraud by Yuan cosmic bank”, “illegal campus loan”, “online loan fraud” to remind consumers to enhance risk prevention awareness and self-protection ability. During the event, Bank Of Beijing Co.Ltd(601169) many business outlets organized a team of propagandists to “go out” from the lobby of the outlets. On the basis of doing a good job in safety protection, they took the initiative to meet the financial knowledge needs of communities, campuses, trade unions, enterprises, villages and other groups, open up the “last mile” of financial education and deliver financial knowledge to the masses.
In addition, Bank Of Beijing Co.Ltd(601169) branches have also produced rich content and various forms of tweets, posters, comics and short video materials around the cases of consumer rights and interests protection, which have been highly recognized by customers through multi-channel communication to publicize the contents of fraud prevention and crackdown, safe payment and eight basic rights of consumers.
In the future, Bank Of Beijing Co.Ltd(601169) will still take service as the foundation of the bank, pay attention to the publicity and education of financial knowledge, build a continuous and in-depth mechanism for popularizing financial knowledge, do a good job in financial services during the epidemic prevention and control, improve the public’s awareness of preventing financial risks and correctly using financial instruments, and contribute to the construction of a harmonious financial environment.
