“The ‘Qinglang’ series of special actions are to promote the sustained and healthy development of Internet enterprises, including website platforms, and make steady progress.” Sheng ronghua, deputy director of the state Internet Information Office, made such a statement on the “Qinglang” special action at the press conference of the state information office on the 17th.
The leaders of the state Internet Information Office also introduced the key tasks of this year’s “Qinglang” special action and the specific responsibilities of platform enterprises at the press conference.
this year’s “Qinglang” will focus on 10 key tasks
Sheng ronghua said that the state network information office deployed a series of special actions for “Qinglang” in 2022, which will focus on the problems with wide impact and great harm, including 10 key tasks:
I. special action of “Qinglang · cracking down on chaos in the field of webcast and short video”
II. Special action of “Qinglang · MCN organization information content chaos rectification”
III. special action of “Qinglang · cracking down on Internet rumors”
IV. special action of “Qinglang · 2022 summer Internet environment improvement for minors”
V. special action of “Qinglang · rectifying the chaos of application information services”
Vi. special action of “Qinglang · regulating network communication order”
VII. Special action of “Qinglang · 2022 algorithm comprehensive treatment”
VIII. Special action of “Qinglang · 2022 Spring Festival network environment improvement”
IX. special action of “Qinglang · cracking down on traffic fraud, black public relations and online water army”
X. special action of “Qinglang · rectification of Internet user account operation”.
According to the introduction, in 2021, the state network information office deployed and carried out 15 special actions, such as the rectification of “rice circle” chaos, the rectification of Spring Festival Network Environment and the rectification of user account operation chaos. More than 22 million illegal and bad information were cleaned up, 1.34 billion accounts were disposed of, more than 7200 anchors were banned, more than 2160 apps and applets were removed, and more than 3200 websites were closed. The network ecology is getting better and better, the network outlook continues to rise, and the cyberspace is becoming clearer and brighter, which has won the active support of the majority of Internet users and all sectors of society.
to promote Internet enterprises to go steady and far
With regard to the orderly promotion of the “Qinglang” series of special actions, Sheng ronghua stressed that “our starting point and ultimate goal is to promote the better standardized, healthy and safe development of enterprises.”
He said, “because in any case, adhering to the correct political direction, public opinion guidance and value orientation, safeguarding the legitimate rights and interests of the majority of Internet users, and creating a clean cyberspace and network ecological environment are the responsibilities and responsibilities of enterprises. Only by adhering to the unity of social and economic benefits and the unity of safety and development can enterprises achieve healthy and sustainable development.”
according to the introduction, the role of the “Qinglang” series of special actions has two aspects. On the one hand, safeguard the legitimate rights and interests of the majority of Internet users and jointly create a beautiful spiritual home. On the other hand, promote the sustained and healthy development of Internet enterprises, including website platforms, and make steady progress
Zhang Yongjun, director of the Network Comprehensive Management Bureau of the state Internet Information Office, also released a positive signal to MCN institutions.
Zhang Yongjun said, “we will regulate MCN institutions. However, the regulation does not mean to kill them with a stick. We hope that they can operate legally and standardized. Gentlemen love money, take it in a right way, and have a bright future.”
(MCN organization is the general name of all kinds of organizations that provide content planning and production, publicity and promotion, fan management, signing agency and other services for online celebrities and the so-called we media.)
Tang Jianwei of Bank Of Communications Co.Ltd(601328) Financial Research Center believes that the market believes that the platform economy has been rectified like “one size fits all”, which will affect the stable development of new business services and employment stability. At present, the positive correction and adjustment will help the smooth transition and standardized development of industries such as the Internet, stabilize market expectations and avoid the impact on employment.
comprehensive rectification and illegal comeback of artists with bad deeds
Both platform enterprises and MCN have a future, but the future of bad performers is not optimistic. Sheng ronghua introduced that this year, we should comprehensively rectify the illegal comeback of bad performers and the illegal reincarnation of closed accounts.
Sheng ronghua said that this year’s “Qinglang” series of special actions will take the control of chaos in the field of webcast and short video as one of the 10 key tasks, focus on the rectification of “seven types of problems” and achieve “three norms”.
The “seven types of problems” to be dealt with include:
First, comprehensively clean up all kinds of live broadcasts and short videos in violation of laws and regulations, such as “color, ugliness, strangeness, fake, vulgar and gambling”;
Second, strictly regulate the behavior of passion reward, high reward and inducement reward, especially the behavior of inducing minors to reward;
Third, resolutely curb the phenomenon of infringing on the rights and interests of minors by making profits from minors and creating “online popular children” through live broadcast and short video;
Fourth, comprehensively rectify the illegal comeback of bad performers and the illegal reincarnation of closed accounts;
Fifth, severely punish all kinds of non bottom line traffic such as sneak shooting and follow-up, chat-up harassment and fictional suicide, and carry out illegal liquidation;
Sixth, resolutely rectify the problems of creating false popularity in the live broadcast room, false cargo volume, and false traffic in the short video account;
Seventh, severely crack down on the implementation of marketing fraud by concocting vulgar emotional plots, harvesting the flow of the elderly.
It is reported that the “three specifications” include standardized functions to promote the standardized and orderly operation of key functions such as list setting and Lianmai PK; Standardize accounts, strictly manage anchor and short video accounts, and permanently ban a batch of those with serious problems and punish a batch of them; To standardize the reward behavior, we should reasonably set the amount and frequency of recharge reward and reward, and make standardized restrictions.
