Ice and snow sports: from “popular” to “fashion choice”

The 2022 Beijing Winter Olympic Games, which will open on the fourth day of the first month, will bring together ice and snow athletes from all over the world and focus the attention of ice and snow sports lovers all over the world. So far, Beijing has carried out more than 20000 snow and ice mass activities at all levels, with more than 31 million participants.

When introducing the development of ice and snow sports in Beijing, Ge Jun, member of the Party group and deputy director general of Beijing Municipal Bureau of sports, said that in order to speed up the development of ice and snow sports, strive to create Beijing’s city card and fully show the style of “double Olympic city”, Beijing took the lead in issuing the opinions on accelerating the development of ice and snow sports (2016-2022) and mass ice and snow in the name of local government in 2016 Seven supporting plans for competitive ice and snow, youth ice and snow, ice and snow industry, ice and snow events, ice and snow facilities and ice and snow sports talents have formed a “1 + 7” policy system.

“In 2020, based on the ‘1 + 7′ policy, the implementation opinions of Beijing Municipality on implementing the opinions on vigorously developing ice and snow sports by taking the opportunity of the 2022 Beijing Winter Olympic Games” were revised and improved , further strengthen policy guidance, comprehensively promote various tasks, continuously improve the development level of ice and snow sports in the city, and solidly promote the construction of a healthy China and a sports power in the new era, which has given a new mission to ice and snow sports. ” Ge Jun said.

Beijing’s successful bid for the 2022 Winter Olympic Games and the winter Paralympic Games provides a new opportunity for the development of sports in the capital. In the face of various risks and challenges such as the covid-19 pneumonia epidemic, Beijing follows the trend and takes advantage of the trend to promote the coordinated and sustainable development of mass ice and snow sports and national fitness, and combine hosting major events with serving national fitness, Strive to improve the popularization and development level of ice and snow sports, and constantly enhance the people’s sense of gain, happiness and pride.

The balanced development of summer and winter events, so that the people can participate in sports all year round, meet everyone’s yearning and pursuit for a better life, promote the improvement of physical quality and health level, and enrich spiritual and civilized life is the direction of sports in the capital. The sustainable and vigorous development of ice and snow sports is undoubtedly an indispensable part.

Ge Jun said that in order to cooperate with the holding of the Beijing Winter Olympic Games and create a strong ice and snow atmosphere, seven Beijing citizens’ happy ice and snow season activities have been held continuously, more than 20000 mass activities at all levels have been carried out, with more than 31 million participants, and the coverage of ice and snow sports has been further expanded.

Ge Jun further introduced that Beijing adheres to meeting the people’s ice and snow fitness needs as the fundamental starting point and foothold, and consolidates and expands the achievements of “300 million people participating in ice and snow sports”. On December 18, the eighth Beijing citizens’ happy ice and snow season with the theme of “National fitness welcoming the Winter Olympics and happy ice and snow dream” has also been officially launched. In just a few years, ice and snow sports have entered thousands of households. From the beginning, they have gradually become the “fashion choice” in the hearts of the public.

In the face of the actual difficulties in carrying out the contradiction between supply and demand of ice and snow sports, Ge Jun also said that Beijing has increased the supply of ice and snow venues and facilities year by year. The ice and snow venues have developed from 42 ice fields, 44 ice surfaces and 22 snow fields before the Winter Olympic bid to 82 ice fields, 97 ice surfaces and 32 snow fields. At the same time, we accelerated the integration of sports and education, and the number of ice and snow sports characteristic schools and Olympic education demonstration schools in the city reached 200.

Moreover, Beijing also held the first municipal Winter Games, with a total number of participants reaching 62400, which effectively stimulated the enthusiasm of all districts to cultivate reserve talents for youth ice and snow sports. “Ice and snow sports into the campus” has achieved full coverage in 16 districts, and about 2.1 million primary and middle school students have covered ice and snow.

In 2021, 126 teams from 119 schools and 1730 athletes participated in the Beijing primary and secondary school Ice Hockey League, with 319 matches. From 2021 to 2022, the Beijing Youth Ice Hockey Club League held 1224 games, with nearly 3600 players from 25 clubs and 256 teams participating. The scale of the event continued to be the first in Asia. In this year’s national ice hockey championship, the Beijing Men’s and women’s ice hockey teams both won the championship, which is the epitome of the vigorous development of ice and snow sports in Beijing over the years.

Ge Jun believes that the Beijing Winter Olympics has entered the final sprint stage. In the face of various complex and severe challenges and tests, Beijing will race against time to prepare for the sprint. At the same time, the eighth citizens’ happy ice and snow season series events were carefully held, the campus ice and snow sports were deeply carried out, the development of ice and snow sports in the “post Winter Olympics” era was actively planned, the balanced development of winter and summer events in the capital was promoted, and the high-quality development of ice and snow sports, mass sports, competitive sports, sports and education integration and sports industry was continued in an all-round way.

How to promote the sustainable and healthy development of ice and snow sports and ice and snow consumption in the “Post Olympic” era? In this regard, Ge Jun said that first, build a destination for ice and snow lovers by relying on the Winter Olympic venues, second, hold more international ice and snow sports events, third, insist on holding more ice and snow commercial events, fourth, promote the settlement of professional clubs for ice and snow projects in Beijing, fifth, widely carry out youth ice and snow events, and sixth, run a happy ice and snow season for citizens, Promote ice and snow sports consumption with events and activities.

(International Business Daily)

 

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