At noon on January 5, Yan Yuese, a new tea brand, announced a price increase. The price increase mainly focused on milk tea products, most of which were generally adjusted by 1 yuan. The reason is that “raw materials and other costs in the market are rising year by year”.
In an interview with the daily economic news, Zhu danpeng, an analyst of China’s food industry, said that even if the price increases by 1 yuan to 2 yuan, the price of tea is still close to the people, and the impact on sales should not be particularly great. However, the price increase of tea Yan Yuese is a passive price increase after the rise of raw material costs, which has a limited impact on the improvement of profitability.
It is worth noting that on January 4, Xiangpiaopiao Food Co.Ltd(603711) also just announced a price increase. Zhu danpeng analyzed that the price rise of the whole milk tea industry will also become inevitable in the future. In this case, how to reduce the impact of price rise is the top priority of milk tea enterprises.
(Daily Economic News)
