Summary of characteristics of each brand: greebo and ego are in the lead, Ryobi parameters are in the middle in cost performance, and black & Decker is behind.
① Grebo
Greebo has a rich product matrix, providing diversified arrangement and combination options. At the same time, it can match accessories by itself, which can further improve the richness of free combination. The overall product price is low. We can feel that the price of greebo is low when the corresponding components are selected. At the same time, greebo uniformly adopts Amazon self-management in sales channel management, and the product interface has good consistency.
②Ego
The products are relatively rich. The products adopt a unified 56V battery with high consistency, which makes their products in the same battery voltage ecology, and can also use the same charger as other 56V devices of the brand.
In terms of product price, it is biased towards the high price segment. In the case of the same components, the price is high. Most of the products of this brand use high-capacity batteries, which is in line with its product positioning. At the same time, the brand has multi blade design, which is the point of differentiation.
③Ryobi
Amazon adopts the distribution channel, the product interface description is relatively simple, and the product publicity graphics are missing. As far as the official website is concerned, the product volume is not large, which is mainly concentrated in the medium price segment. The performance in the medium price segment is in line with the rules and the cost performance is in the middle.
④Black&decker
For the product company with low cost performance, because the brand sells gas, wired and electric lawn mowers at the same time, the electric lawn mower is not the main business of the brand. There are only four products. In terms of simple cost performance, we think it is inferior to other brands.
Risk tip: shipping capacity risk, industry prosperity is lower than expected, raw material prices rise, and product comparison is subjective for reference only.
（ Tianfeng Securities Co.Ltd(601162) ）
