Baijiu giant "enlarged recruitment". In the evening of March 16th, Shanxi Xinghuacun Fen Wine Factory Co.Ltd(600809) ( Shanxi Xinghuacun Fen Wine Factory Co.Ltd(600809) , SH) announced that the company planned to invest 9 billion 100 million yuan to build the original wine production and storage expansion project. After the completion of the project, the company expects to add 51 thousand tons of original liquor per year and add 134 thousand and 400 tons of original liquor to store energy. Shanxi Xinghuacun Fen Wine Factory Co.Ltd(600809) said that the project would not have a significant impact on the company's operating conditions in 2022.
At the same time, in recent years, Shanxi Xinghuacun Fen Wine Factory Co.Ltd(600809) rapid growth in sales has also brought about a capacity gap.
Baijiu magnate " "
It is understood that Shanxi Xinghuacun Fen Wine Factory Co.Ltd(600809) based on the company's long-term development strategy, "14th Five-Year" master plan, and the in-depth analysis of the Baijiu industry and the actual situation of the enterprises, plans to invest 9 billion 102 million yuan to build the 2030 production of liquor and energy storage and expansion project (phase I), which covers 1932 acres and the construction period is three years. After the completion of the project, the company is expected to increase the annual output of original wine by 51000 tons and the energy storage of original wine by 134400 tons.
The announcement shows that the project funds are all self raised by enterprises, including 8.494 billion yuan of fixed asset investment. After the project is put into operation, under the normal operation of the company, it is expected that the sales revenue in the year of production capacity will reach 8.118 billion yuan, the total annual profit will be 2.858 billion yuan, and the annual investment profit rate will be 20.4%.
Shanxi Xinghuacun Fen Wine Factory Co.Ltd(600809) said that the project meets the company's development planning requirements and complies with the development trend of Baijiu market, which is conducive to enhancing the comprehensive competitiveness of the company and providing strong protection for the next stage of sustainable development. After the completion of the project, it can promote the adjustment of local industrial structure and economic development. At the same time, the project can solve the employment of some urban and rural surplus labor force, and also play a certain role in stabilizing social order.
Shanxi Xinghuacun Fen Wine Factory Co.Ltd(600809) also stressed that the implementation and benefits of the future project may be affected by macroeconomic changes, intensified industry competition, changes in industrial policies and other relevant uncertain factors in the process of project construction, so there is a certain degree of uncertainty. The investment project is only a preliminary plan. The construction and production of the project have not started, and it needs a certain time period, which will not have a significant impact on the company's operating conditions in 2022, and there may still be other relevant uncertain factors in the process of project construction.
rapid growth "capacity replenishment"
On the evening of March 9, 2022, Shanxi Xinghuacun Fen Wine Factory Co.Ltd(600809) announced that from January to February 2022, the company is expected to achieve a revenue of more than 7.4 billion yuan, an increase of more than 35% year-on-year; It is expected to achieve a net profit of more than 2.7 billion yuan, a year-on-year increase of more than 50% Shanxi Xinghuacun Fen Wine Factory Co.Ltd(600809) said that the company arranged the peak season of the Spring Festival in advance, achieved substantial growth in medium and high-end products such as Qinghua Fenjiu series, and achieved the best operating revenue and net profit in history.
Fen Wine has a long history. According to the records of the Northern Qi Dynasty, the emperor was in Jinyang and said, "I drink two cups of fen qing and advise you to drink two cups in Ye." As early as 1952, Fenjiu won the title of the four famous liquor of Baijiu. After that, Fenjiu has always been the top of the industry. But in the late 80s, with the market opening gradually, Fen Liquor gradually lost its position in Baijiu because of its low price line.
The best level of sales revenue in history has also brought about a capacity gap. The general manager of shenshufen Trading Co., Ltd. told the reporter that the selling price of yellow wine was very good for about 50 yuan in Beijing. Due to the rapid growth of product sales for several consecutive years, the existing production capacity of Fenjiu is insufficient, and the expansion of production capacity of Fenjiu is imminent.
Kou Shushen told reporters, "Fenjiu middle and low-end products sell well, the demand for original liquor is high, and it is very necessary to expand production capacity". He also said that Fenjiu spent 9.1 billion yuan to expand production capacity, and the investment scale is rare in the industry.
It is noteworthy that according to several media reports, in March 1, 2022, Song Shuyu, director of the China Baijiu Association, revealed in an event that the output of liquor industry above designated size enterprises reached 7 billion 160 million litres in 2021, down 0.6% from the same period last year. The sales revenue was 603.3 billion yuan, a year-on-year increase of 18.6%; The total profit was 170.2 billion yuan, a year-on-year increase of 33%.
