despite the lack of 5g chips and the sharp decline in mobile phone business, Huawei still does not forget to continue to make a voice in the mobile phone industry and iterate new products, and does not give up the mobile phone business
On the evening of March 16, Huawei held the spring conference of the whole house smart and full scene new products, and recently released a number of new mobile phone products, including Huawei p50e, nova9 se, and three new color matching products of P50 Pro Galaxy blue, Yunjin white and Danxia orange, but only support 4G communication function. At the same time, Huawei's first ink tablet equipped with harmonyos, Huawei matepad paper, Huawei's first AI 3D face recognition intelligent door lock equipped with harmonyos, semi in ear noise reduction headset Huawei freebuses 4E and other new IOT products also appeared simultaneously.
in addition, Yu Chengdong, managing director of Huawei and CEO of consumer business, also announced on the spot that the flagship version of AITO M5 4WD will be officially booked from now on, and an exclusive car paint color, azure, will be added at the same time
mobile business update
Yu Chengdong attended the press conference and brought a series of new products of Huawei's consumer business.
In terms of mobile phone business, Yu Chengdong released Huawei p50e, nova9 se, and three new color matching products of P50 Pro Galaxy blue, Yunjin white and Danxia orange, but only supported 4G communication function.
It is reported that P50 Pro is equipped with harmonyos 2 operating system, adopts 6.6-inch single hole hyperboloid screen, and has a 120Hz refresh rate. P50 Pro Yunjin white and Danxia orange models adopt plain leather process fuselage, nano glass-ceramic screen, and the anti falling ability is increased to five times. Xinghe blue model adopts anti finger pattern frosting process, which is not easy to stain fingerprints. In terms of price, P50 pro5488 yuan.
Yu Chengdong said that the Huawei p50e mobile phone adopts a classic flat screen, which feels light and comfortable, starting from 4088 yuan. In addition, nova9 se is equipped with a 100 million pixel AI four shot ultra clear image system, which supports 66W super fast charging, starting from 2199 yuan.
"Huawei P series always focuses on the development and breakthrough of mobile image power. Each generation of products maintains the unremitting pursuit of image technology and shooting experience. With the innovation of XD optics computing optics and XD fusion Pro primary color engine, Huawei P50 series has opened up a new competition of mobile image." Yu Chengdong said.
Judging from the pattern of the global mobile phone market and China's mobile phone market in 2021, Huawei has gradually faded out of the mainstream manufacturers after being continuously suppressed by the United States.
IDC, a market research organization, reported that in 2021, the global smartphone market shipped 1.354.8 billion units, a year-on-year increase of 5.7%. In the whole year of 2021, the top five manufacturers in the global smartphone market were Samsung, apple, Xiaomi, oppo and vivo (Huawei ranked third with a global shipment of 189 million phones in 2020 and a market share of 14.6%).
Nevertheless, Huawei still insists on not giving up its mobile phone business. Guo Ping, chairman of the board of directors, said on August 17 that Huawei would not give up its mobile phone business after we had a discussion with the new employees He also gave an example: Huawei's mobile phone business has been affected, but it has achieved great development in all aspects of house intelligence, audio, display equipment, sports and health.
deep cultivation of full scene business
After the development of mobile phone business was hindered by external forces, Huawei began to vigorously develop the whole scenario strategy and form a "1 + 8 + n" Huawei IOT ecosystem.
at this press conference, Huawei's first ink tablet equipped with harmonyos, Huawei matepad paper, Huawei's first AI 3D face recognition smart door lock equipped with harmonyos, semi in ear noise reduction headset Huawei freebuses 4E, Huawei route Q6 and Huawei route ax6, portable smart speaker Huawei sound joy, whole house wi FI and other new products were released in smart home, smart travel The applications of video and entertainment, smart office, sports and health and other scenes have been upgraded again
In addition, Huawei has also launched a new generation of Huawei's whole house intelligent solution. 1 is a whole house intelligent host equipped with harmonyos's central control system. At the same time, the intelligent central control screen equipped with harmonyos is unveiled for the first time. From the price of 39999 yuan, Huawei's whole house central control family includes intelligent central control screen, intelligent switch and intelligent panel. Huawei's whole house intelligent panel integrates scene, light, curtain, air conditioning, floor heating and fresh air control.
Yu Chengdong revealed that Huawei whole house intelligence has completed the construction of 50 stores in 50 cities in 2021, and will complete the coverage of 500 stores this year.
Haitong Securities Company Limited(600837) believes that China's smart home market is booming, and the IOT industry represented by smart home has great development potential. At present, the intelligent level of China's edge side still needs to be improved, and the relevant sub circuits such as edge operating system, communication module and central control screen will be in the stage of rapid growth in the future.
Not long ago, Yu Chengdong just stressed that the whole scene smart life is the long-term strategy of Huawei's consumer business in the next 5-10 years. It will continue to bring innovation to consumers around five scenes: sports and health, smart home, smart travel, smart office and audio-visual entertainment.
aito ask M5 to start large-scale delivery
In addition to the whole scenario, Huawei continued to develop its smart car business after encountering US sanctions and the decline of mobile phone business. Through cooperation with Chongqing Sokon Industry Group Stock Co.Ltd(601127) to export Huawei's smart car solutions and help sell smart electric vehicles such as Thalis sF5.
Now, at this press conference, Huawei has brought its new progress in the field of intelligent vehicles. AITO Q & Q M5 4WD flagship was officially scheduled at 21:08 on March 16, with an official price of 319800 yuan. At the same time, as a top model, AITO Q & Q M5 4WD flagship added an exclusive paint color - azure, which further improved its recognition.
On December 23, 2021, AITO Enjie M5 was officially launched. On March 5, 2022, just three months after its release, Enjie M5 began large-scale delivery across the country. The 4WD flagship version was officially scheduled, which will provide consumers with more choices.
in April 2021, Huawei officially began to "sell cars", and the first model was Thales Huawei smart sF5, which cooperated with Chongqing Sokon Industry Group Stock Co.Ltd(601127) Chongqing Sokon Industry Group Stock Co.Ltd(601127) However, from the perspective of the whole year, there is still a big gap between the sales volume of Thalis and the new force of car making "xiaoweili"
According to the data of the national passenger Federation, from April to November 2021, the sales volume of Thalis sF5 was 129, 204, 1097, 507, 715, 1117, 1926 and 1385 respectively, with a total of 7080 vehicles.
Compared with Thales sF5, AITO Q M5 "inherits" more Huawei "blood". AITO Q M5 is designed and built by Huawei's industrial design team, which brings together Huawei's industrial design, engineering technology, system software and Hongmeng ecological advantages, and will also enter Huawei's intelligent selection channel. Specifically, Huawei enabled AITO q-m5 is equipped with Huawei driveone pure electric drive extended range platform and harmonyos intelligent cockpit. Huawei driveone's full stack power domain solution includes electric drive system, on-board integrated power supply and battery management system. This system includes motor, MCU, PDU, OBC, DC / DC, reducer, AI BMS and other core components, This is also the industry's first Hongmeng intelligent car.
Yu Chengdong once said that selling cars is due to the difficulties encountered by Huawei's mobile phone business, and Huawei's 5000 stores are Huawei's advantages in selling cars. Holding hands with Chongqing Sokon Industry Group Stock Co.Ltd(601127) is due to the complementarity of advantages between the two sides.
