On March 15, the third real year wine quality forum of the National Taiwan wine industry and the national standard · 2017 brewing listing conference of the National Taiwan wine industry were grandly held in Guiyang.
Vice president of the China Association for the ninth, famous writer, screenwriter, Ye Xin, the first national day 51 Medal of labor medal, Huang Yong, vice president of Guizhou Academy of Social Sciences, Deputy Secretary General of China Liquor Association, Liu Zhenguo, Guizhou provincial quality tobacco and liquor industry development special class Deng Fan, Baijiu expert Yang Dajin, director of Guizhou Brewing Industry Association, Guizhou Baijiu expert committee vice chairman Huang Yitai industry leaders, experts and celebrities attended the event.
Yan Xijun, founder of Tasly Pharmaceutical Group Co.Ltd(600535) holding group, lifelong honorary chairman of the board of directors of Tasly Pharmaceutical Group Co.Ltd(600535) holding group and chairman of Guotai liquor group, Zhang Chunxin, general manager of Guotai liquor group, Tang Xu, executive deputy general manager of Guotai sales company, Wang Meijun, Chen Yanhui, Li Di, and other leaders attended the event.
consolidate the foundation of quality and consumption build a “leading brand of real year wine”
For six consecutive years, it has chosen to list the national standards of Taiwan and held a quality forum on March 15 international consumer rights day, which fully expressed Taiwan’s belief in quality and awe of consumers, and demonstrated Taiwan’s quality confidence, brand confidence, social responsibility and specific actions to protect consumers’ rights and interests.
Huang Ping, director of Guizhou Brewing Industry Association, pointed out that in 2021, the main indicators of Baijiu industry in Guizhou maintained a high growth rate, and the total sales revenue, total profit and tax increased by 61.6%, 52.8% and 39.6% respectively, accounting for 7.59%, 58.51% and 32.03% of the industry in the province respectively, which made an important contribution to Guizhou’s economic and social development. It is the ballast of Guizhou’s industrial and economic development. Sauce wine is a typical time industry. The third annual real wine quality forum today has a good promoting significance for the development of Baijiu industry in Guizhou. It not only highlights the time value and charm of sauce wine, but also touches more wine makers not forget their original intention, always follow the rules of sauce wine time, and stick to the sauce wine time technology.
Huang Ping believes that the success of Guotai is precisely the persistence of quality, cultural concept and value transmission over the years, which has won the love of consumers and the respect of all parties. The national standard of Taiwan listed this time takes “real year, quality and integrity” as the quality proposition and brand practice. It is the first double standard certification in the industry. The adherence and practice of the national standards of Taiwan and China, sublimating the quality system from the three dimensions of technology, production area and time, and talking about the story of Guizhou sauce wine, has a good reference value.
Yan Xijun said that for more than 20 years, Guotai has been rooted in the core production area of Chinese sauce wine in Maotai Town, insisted on learning from Maotai, doing a good job in Guotai, and making wine with the concept, technology and standards of Tasly Pharmaceutical Group Co.Ltd(600535) pharmaceutical, which is to strive to provide consumers with a bottle of good wine and dealers with a bottle of good selling wine. Yan Xijun pointed out that sauce wine is the art of time, and the essence of sauce wine quality is time. Year is the expression of quality. Guotai strengthens the quality integrity of Guotai liquor by strengthening the concept of real year, which is not only the respect for consumers, but also the important competitiveness of Guotai liquor. Behind it is Guotai’s adherence and belief in quality.
Zhang Chunxin, general manager of Guotai liquor industry group, said that quality is the first important factor for 10 billion Guotai to make steady progress and build a new famous liquor in China. To learn from the example of famous wine, the first is to learn quality; Promoting the continuous improvement of quality and building a better quality national and Taiwan wine is the greatest responsibility to consumers and the greatest respect and protection of consumers’ rights and interests. The goal of Guotai is to create a “leading brand of real year wine”.
Zhang Chunxin pointed out that to gather people’s hearts, we should gather not only the hearts of dealers, but also the hearts of consumers. Manufacturers should serve consumers well together, so that more consumers can understand, recognize and choose National Taiwan. Based on the new starting point of 10 billion yuan, the national and Taiwan wine industry has firmly grasped several major events, such as improving quality, strengthening brand, taking deep root, excellent service providers, gathering hearts and preventing risks, so as to promote the transformation of national and Taiwan from high speed to high quality, and from operating well at the b-end to serving well at the C-end together with manufacturers. Continuously improve the service quality, optimize the service experience, let more consumers praise Taiwan, and constantly consolidate and expand the “mass base” of Taiwan.
how to build China’s new famous wine after becoming a 10 billion club
10 years ago, the 2012 Guofa No. 2 document opened the “golden decade” of rapid economic development in Guizhou. After 10 years, the new national development document No. 2 focuses on Guizhou again, and will lead Guizhou Baijiu to high quality development again. These ten years are the golden ten years of rapid growth of Guotai liquor. In 2021, Taiwan and Taiwan achieved sales of over $10 billion in tax and sales value of brands, and sales value and brand value ranked third in Guizhou, fourth in sauce and fourth in Chinese liquor, and ten in Chinese Baijiu China.
In the “Analects of Taoism”, with the theme of “Guizhou gathers strength to break a new road and build a new famous wine in Taiwan”, long Yongtu, former Vice Minister of the Ministry of foreign trade and economic cooperation, Liu Zhenguo, Deputy Secretary General of China Wine Industry Association, Ye Xin, vice chairman of the ninth session of China Writers Association, Huang Ping, chairman of Guizhou wine industry association, Tasly Pharmaceutical Group Co.Ltd(600535) founder and chairman of Guotai wine group, Yan Xijun, Huang Yong, vice president of Guizhou Academy of Social Sciences, experts’ wonderful views appear frequently.
Long Yongtu said that the development process of Guotai liquor in recent ten years coincides with the golden decade of Guizhou’s economic and social development in the past. It is no coincidence. Some excellent enterprises like Guotai have made contributions to the golden decade of Guizhou’s development. At the same time, the golden decade of Guizhou’s economy has also made Guotai. He believes that the success of Guotai is not accidental. The product release on 315 consumer rights day every year fully shows the respect for consumers and the importance of product quality. This year, Guotai put forward the strategy of building China’s new famous wine, which is of great significance.
Liu Zhenguo pointed out that quality is the cornerstone of the brand. Without quality, the brand will not last long. Similarly, quality is also the support of product price and value. Only with the quality of real consumer cognition can we meet the needs of consumers. Guotai launched the national standard of Guotai in the real year on March 15, which represents quality integrity and service integrity. It is also a practical measure to promote the construction and development of the industry integrity system.
Ye Xin pointed out that China’s wine culture has a long history. The relationship between wine and culture nourishes each other and develops together. The intersection of poetry and wine constitutes a considerable part of China’s literary history. Wine is a precious collection of Guizhou’s long culture. Therefore, while maintaining its quality, Taiwan and Taiwan continue to carry forward the excellent Baijiu culture. These actions are precious.
Huang Yong said that in 2022, the state issued a new national development document No. 2, which once again gave Guizhou a major mission and development opportunity. He believed that the Guizhou Maoxiang Baijiu liquor production area should be well protected and the protection area should be designated at the core of the Chishui river. Meanwhile, we should formulate a series of standards for the development of Maotai flavor liquor, standardize the order of industry development, and form a healthy, good and sustainable Baijiu industrial ecosystem. Persisting in quality first, constantly improving liquor quality and expanding the brand influence of Maotai flavor baijiu.
Yan Xijun pointed out that Guotai put forward the goal of building “China’s new famous wine” and planned a “two-step strategy” for the next 30 years. In the next decade, Guotai should still follow the example of famous wine, but at the same time, it should make its own characteristics, and improve the connotation system and connotation standards of “new famous wine” in accordance with the policies of the national new document No. 2. Around this goal, Guotai has preliminarily constructed the connotation system of “China’s new famous wine” from five dimensions: first, we should adhere to conceptual innovation and strive to create a good industrial ecology; Second, we should adhere to technological innovation and strive to build an intelligent brewing system; Third, we should adhere to scientific research and innovation and strive to convey the guidance of healthy drinking; Fourth, we should adhere to cultural innovation and strive to spread the wine culture of the new era; Fifth, we should adhere to model innovation and strive to build a good business ecosystem.
