Toly Bread Co.Ltd(603866) , bearing the taste bud memory of the post-80s and post-90s. As one of the best-selling bread brands in school canteens, community convenience stores and major supermarkets, the success of Taoli group bears the deep cultivation of Toly Bread Co.Ltd(603866) deputy general manager Xiao Shuyan for more than 20 years. Xiao Shuyan made more people fall in love with baked goods through industrial innovation, which promoted the market-oriented development of China’s baking industry.
Xiao Shuyan creatively built a food safety chain from raw materials to the dining table. In order to ensure the safety and high quality of raw materials, she has established a strict supplier evaluation system; Strengthen the warehousing inspection of raw materials in each production base of Taoli Co., Ltd. to ensure the qualified warehousing and use of each batch of purchased products. At the same time, she also established the use record system of raw materials in the production process, all links are linked, and the whole process can be traced.
Xiao Shuyan knows that technological innovation is the best way for enterprises to maintain market competitive advantage. She has actively built a professional technical R & D team, strengthened technical exchanges between industries, and continuously improved new technologies in the baking field, so that Taoli’s product innovation has always remained at the first-class level in China.
Xiao Shuyan takes into account the needs of consumers for safety and nutrition, constantly optimizes product quality in the production process, and introduces new products to meet the needs of consumers, so that peach and plum products perfectly integrate “softness” and “toughness” and achieve a balance. The perfection of these two taste feelings means the perfection of peach and plum product production technology. Rich product composition and pure brand texture make Toly Bread Co.Ltd(603866) launch the first shot of the brand.
Xiao Shuyan’s management of the whole production process can be described as harsh. There are inspection records for each process, such as dough mixing speed, mixing time, dough outlet temperature, wake-up temperature, wake-up humidity, wake-up time, baking temperature and baking time, which must be strictly implemented in accordance with relevant regulations to ensure the quality of each batch of products.
How can products be delivered to the sales terminal quickly and safely? Xiao Shuyan took the lead in putting forward the distribution target of “daily fresh delivery” in China to meet the purchase needs of consumers to the greatest extent. At the same time, PDA logistics distribution data acquisition system is equipped to ensure that all distribution processes of the company can be checked and controlled, so as to ensure food safety in the sales link.
Under the leadership of Xiao Shuyan’s professional spirit of excellence, Taoli Co., Ltd. has won industry awards such as “reassuring food brand”, “national excellent demonstration enterprise of pastry and moon cake quality and safety” and “annual leading brand in China’s baking industry” for many consecutive years, and won the leading brand of China’s bread. Xiao Shuyan has also won the honors of “pioneer of high-quality development and innovation of enterprises” and “pioneer of scientific and technological innovation in China” for his outstanding talents.
(Peng Cheng)
