The cost pressure of new energy vehicles is transmitting to the demand side. On the night of March 15, Byd Company Limited(002594) posted a notice on the official microblog to adjust the official guidance price of new energy models related to Wang Chaowang and haiyang.com from 0:00 on March 16, with an increase range of 3000 yuan to 6000 yuan.
In addition to Byd Company Limited(002594) , several new energy vehicle enterprises have announced price increases recently. In this regard, Zhang Xiang, a researcher at the automotive industry innovation research center of Northern University of technology, told the reporter of Securities Daily that the price rise of new energy vehicle enterprises can pass on costs. The price rise is a means to adjust the contradiction between market supply and demand. At present, it has a limited impact on the sales volume of the downstream market.
raw material prices rise several auto companies raise prices
For the reason for the increase in the official guidance price, Byd Company Limited(002594) said it was affected by the continuous sharp rise in the price of raw materials. In fact, this is not the first time that Byd Company Limited(002594) recently raised the price of all its new energy models. Previously, on January 21, Byd Company Limited(002594) had raised the official guidance price of its new energy models by 1000 yuan to 7000 yuan, which took effect on February 1.
In addition to Byd Company Limited(002594) , GAC AEAN and Tesla China also raised prices recently. On March 15, Tesla China’s official website showed that the prices of model 3 high-performance version and model y long-range and high-performance version increased by 18000 yuan to 20000 yuan. On March 4, GAC AEON announced a price increase for the second time in the year, adjusting the official guidance prices of its aion y, aion s plus, aion V Plus and other relevant models, ranging from 4000 yuan to 10000 yuan.
According to the financial data of China Central Television, since March, nearly 20 new energy vehicle enterprises have announced price increases, involving nearly 40 models.
“Since the beginning of this year, the price of new energy vehicles has generally increased. After the decline of central and local purchase subsidies, the actual cost of new energy vehicles in various car enterprises has generally increased by more than 2000 yuan to 3000 yuan.” Bank Of China Limited(601988) Research Institute researcher Wang Meiting said in an interview with Securities Daily that the cost of batteries accounts for about 40% of the cost of new energy vehicles. Due to the rising prices of core raw materials such as cobalt, lithium and nickel, the cost of batteries is rising. Therefore, new energy vehicle manufacturers continue to transmit the rising cost of core components such as batteries to the downstream.
Taking lithium salt, the main raw material of power battery, as an example, the data show that as of March 16, the prices of battery grade lithium carbonate and lithium hydroxide were 503000 yuan / ton and 486500 yuan / ton respectively, an increase of 4.99 times and 6.26 times respectively compared with a year ago, and an increase of 19.19% and 36.33% respectively compared with a month ago. The increase is large, which increases the cost pressure transmitted to vehicle enterprises.
In an interview with reporters, the Secretary General said that due to the recent rise in the price of lithium cars, the company chose to raise the price of lithium cars, and so on, because of the rapid rise in the price of lithium cars in the national market.
“If the current price rises further, it may have a negative impact on the industry and will become the largest black swan in the new energy industry chain this year.” Wang Meiting said.
limited impact of price increase offset by various factors
Under the background of the current price increase of new energy vehicle enterprises, will the end consumer market be affected to some extent? In this regard, Zhang Xiang believes that the industry had a large-scale delayed delivery due to the lack of core. Many users who collected the car in the second half of the year had paid a deposit in the first half of the year, which was less affected by the price rise.
Cui Dongshu also believes that the recent auto enterprises are mainly aimed at the orders of new users. The users who get delivery in the next two or three months lock in the original price. Generally speaking, the risk of price increase is small, and the enterprise can obtain stable expectations while improving benefits. In addition, it also proves that the current demand for new energy vehicles is relatively strong, and the enterprise price can be transmitted smoothly.
Guangzhou Automobile Group Co.Ltd(601238) relevant people said in an interview with the reporter of Securities Daily that the price adjustment of gac-e’an will take effect from the announcement on March 4, and customers who have paid a deposit in gac-e’an app before will not be affected by the price adjustment.
“At present, the unit price of the models with the price increase is mostly more than 150000 yuan. The target users are generally the middle class. After the price increase, consumers can bear it to a certain extent.” Zhang Xiang said that from the sales situation in January and February this year, it can be seen that the development of new energy vehicle market is still good.
According to the data recently released by China Automobile Association, 368000 and 334000 new energy vehicles were produced and sold in February, with a year-on-year increase of 2 times and 1.8 times respectively. From January to February, the production and sales of new energy vehicles were 820000 and 765000 respectively, with a year-on-year increase of 1.6 times and 1.5 times respectively, and the market share reached 17.9%.
Structurally, the strong performance of high-end models may become one of the underpinnings for the price rise of relevant car enterprises. According to the data of the passenger Federation, the sales of class A and class B new energy pure electric passenger vehicles in February were 57000 and 85500 respectively, with a year-on-year increase of 319% and 124% respectively, and the growth rate was higher than that of class A00 (105%) Byd Company Limited(002594) , Tesla China’s new energy passenger vehicle sales in February reached 87500 and 56500 respectively, with a year-on-year increase of 754% and 118% respectively.
Wang Meiting said that objectively speaking, the price rise of new energy vehicles will indeed curb demand, and will further lead to the situation that new energy vehicles are more expensive than gasoline vehicles. However, due to the rapid growth of downstream demand, the negative effect of price rise on demand is partially offset. If there is no greater fluctuation in the commodity market, the prosperity of the new energy vehicle market this year can be expected.
