In recent years, in the rising tide of "beauty economy", hyaluronic acid has become a "magical" existence, which is not only popular in the capital market, but also madly pursued by the majority of beauty seekers. Especially with the rising demand and technological development, the application scenarios of hyaluronic acid are also expanding, and a bizarre market has been extended.
As early as 2008, the former Ministry of Health approved sodium hyaluronate (i.e. hyaluronic acid, ha) as a new resource food, which is used as a raw material of health food, but it is required that the food should comply with relevant laws, regulations and standards when used in food production and processing. By January 7, 2021, the official website of the National Health Commission released the announcement of "three new foods". Sodium hyaluronate was approved as a new food raw material and can be used for the addition of ordinary food. So far, hyaluronic acid food began to be popular, such as hyaluronic acid milk tea, hyaluronic acid chocolate, hyaluronic acid drinking water
Can hyaluronic acid also replenish water and have the effect of beautifying muscles? Is hyaluronic acid food IQ tax? The 21st Century Business Herald reporter found in the investigation that some people used "black technology" hyaluronic acid to "set up a bureau".
"hyaluronic acid +" food flooding
On January 7, 2021, after the National Health Commission approved the announcement that hyaluronic acid can also be added to ordinary food in China, Bloomage Biotechnology Corporation Limited(688363) released the first hyaluronic acid food brand "black zero". Within two months, Bloomage Biotechnology Corporation Limited(688363) officially launched the first hyaluronic acid drinking water "shuijiquan".
Moreover, in the era of "hyaluronic acid +", even pets have their own hyaluronic acid rations. At the "Beijing pet show" in April 2021, a hyaluronic acid pet food was sold by the joint functional food brand Muggles of the new pet brand hapaws launched by Bloomage Biotechnology Corporation Limited(688363) company. Not only the concept is novel and full of sense of science and technology, but also the price is expensive. According to media reports, a bag of 320 grams of hyaluronic acid grain costs 56 yuan, and a 1.6kg package costs more than 200 yuan. The same budget is 200 yuan. Other brands on the market can buy 5.4kg.
Freida has also successively listed hyaluronic acid foods such as Tianzi Yuzhuo sodium hyaluronate drink, Shanyan sodium hyaluronate liquid drink and hyaluronic acid sodium hyaluronate drink. Cake brand nuoxin lecake and Caizhilin, a pharmaceutical enterprise with a history of more than 200 years, have successively launched hyaluronic acid chocolate. Health products of brands such as By-Health Co.Ltd(300146) , proceanis have also taken advantage of the trend.
However, the 21st Century Business Herald reporter found that many businesses on e-commerce platforms did not prompt food risks in accordance with the regulations. For example, the sodium hyaluronate water light sandwich soft candy (including VC) products of Guangyao health products and the "Boyo" hyaluronic acid fruit and vegetable enzyme light Yan drink products of focus Frida did not indicate which people were not suitable on the Taobao sales page. Even, one of the comments of Boyo hyaluronic acid fruit and vegetable enzyme light Yan drink products came from a third trimester mother who said she felt very good after taking the product.
Sodium hyaluronate water light sandwich soft candy (including VC) of Guangyao health products source: Taobao
Focus: Freida's "Boyo" hyaluronic acid fructase light Yan drink source: Taobao
In addition to enzymes, hydrating fudge and other functional foods for adults, hyaluronic acid is also used in foods such as milk. 21st Century Business Herald reporter found on the black cat complaint platform that consumers complained about Guangming milk distribution staff. The consumer said that the milk delivery staff mistakenly sent fresh milk into hyaluronic acid milk, and replied "yes" when the consumer asked whether the 2-year-old child could eat. The consumer later found out that the product was not recommended for young children and pregnant women.
With the popularity of hyaluronic acid food, hyaluronic acid small materials have also "swept" the milk tea and beverage market.
Comprehensive modern express once reported that in a shopping mall in Qinhuai District, Nanjing, a milk tea shop launched hyaluronic acid small materials, pink transparent small materials, which cost 2 yuan per piece on the takeout platform, about 10g, but the sales volume is only 1 copy per month. In the comment area, consumers leave a message saying that it tastes good and "healthy and delicious". The clerk told the newspaper that the small material contains sodium hyaluronate, which is uniformly prepared by the company. It's hard to say whether it can replenish water and moisturize after eating. Moreover, the addition amount of a cup of milk tea small material is not much, and the actual effect may not be great.
The 21st Century Business Herald reporter found that tea shops in Suzhou, Shanghai, Jingdezhen and other places have also launched various drinks containing hyaluronic acid, and even some tea shops have launched columns of hyaluronic acid drinks. Some tea shops take hyaluronic acid as their selling point and take "moistening", "beautifying skin" and "talking about dryness in winter" as their propaganda words. Although the marketing methods are different, the same thing is that most businesses do not indicate that infants, pregnant women and lactating women are not suitable for consumption on takeout platforms and product introduction offices.
The national health commission entrusted the evaluation institution to organize experts to review and pass the safety evaluation materials of sodium hyaluronate in accordance with legal procedures. However, in view of the insufficient information on the safety of sodium hyaluronate in infants, pregnant women and lactating women, considering the principle of risk prevention, the above-mentioned people are not suitable for consumption. The label and instructions should indicate the unsuitable people, and the recommended consumption amount should be ≤ 200 mg / day.
Hyaluronic acid milk tea drink on takeout platform source: meituan takeout
The "fancy praise" and tweets about hyaluronic acid milk tea and drinks are also full of small red books and other platforms. Colorful pictures and various propaganda words advocating hyaluronic acid food continue to attract the attention of consumers, especially young people. However, it is still uncertain whether hyaluronic acid food has many magical effects as marketing. For hyaluronic acid in food, how much can each person's body absorb? Where does it work? How much should I eat to be effective These still need to be further answered and verified by scientific research.
Hyaluronic acid milk tea evaluation source: Little Red Book
"agent trap"
Hyaluronic acid food is publicized by many people as "black technology" in food. Under the hot market, some people regard it as a good tool to collect money. Many people also fell into this beautiful "trap" because of their limited understanding of it. Zhang Jingjing (pseudonym) is one of them.
Zhang Jingjing told the 21st Century Business Herald reporter that on July 28, 2021, she was added to wechat by a person surnamed ye and pulled into a "positive energy" group. Ye took great care of her every day and encouraged her with words of positive energy, which successfully won her favor and trust. In the group chat established by him, we also share successful experiences and exchange experiences with each other every day.
However, after some time, Mr. Ye shifted the topic to baozhilin bird's nest hyaluronic acid products. In the chat, Mr. Ye claimed to be the marketing director and partner of baozhilin bird's nest hyaluronic acid, the brand of baozhilin, and also the operating president of baozhilin (Xiamen) Company; The company's products claim to have the functions of beauty, improving intestinal health and enhancing immunity. In the group, Ye's assistant also publicized the company's products and team, and even shared pictures of delivery and screenshots of transfer of products, creating a scene of best-selling products.
Provided by respondents such as company business license
In the chat record, the person with ID "light moon and clear wind" claimed that he was "Guo Xueping", the father of baozhilin bird's nest hyaluronic acid. He was invited by Ye to answer questions for the group members about bird's nest hyaluronic acid. The 21st Century Business Herald reporter found that the name is the same as Bloomage Biotechnology Corporation Limited(688363) 's chief scientist.
After some time, ye said that this baozhilin bird's nest hyaluronic acid product was recruiting agents. In the group of more than 300 people, relevant staff released a large amount of relevant information, and promoted everyone's enthusiasm for payment and distribution agents by recruiting agents in limited quantities and paying first and enjoying qualification first. Zhang Jingjing told the 21st Century Business Herald that many people in the Group paid money as agents out of their trust in Ye and their desire to make some money to support their families. Once the agent has paid the money, he can enter the encrypted classroom of the business school and wait for learning. At the same time, the group chat is also announced to be dissolved.
On August 16, 2021, Zhang Jingjing signed an agent contract with a company in Hunan and remitted the money to the company. Products called "baozhilin bird's nest hyaluronic acid" have also been sent from Xiamen, Fujian to various agents including Zhang Jingjing. But then, they found that the product could not be sold and a large number of them were unsalable, so they wanted to return the goods and ask the dealer to refund the money. At the same time, Zhang Jingjing pointed out to the 21st Century Business Herald reporter that after signing the contract, Zhang Jingjing soon received the products, but the company did not obtain the food business license until December 13, 2021.
"Our group of people spent 2 Shenzhen Ecobeauty Co.Ltd(000010) 0000 yuan. In November last year, someone refunded and returned the goods and signed a termination letter. There were terms on the termination letter, which did not allow them to say anything detrimental to the company and could not incite others to refund. The goods were calculated at 498 yuan a box, and the liquidated damages were 15% a month. The mailing fee was deducted when the goods were sent out, and the goods were returned to Xiamen, Fujian." Zhang Jingjing told the 21st Century Business Herald reporter.
Zhang Jingjing started sending messages to the other party in December last year, but no one replied. She sent messages to the customer service in January 2022. The other party said that the company had a holiday for the new year, and the customer service didn't return messages after going to work after the new year. "I found the telephone number of the head office on the Internet. They said they asked the person in charge of Xiamen company to call me. After a day, I didn't call the head office again. In this way, the other party called Qiu and Mou (Xiamen) The legal person of Biotechnology Co., Ltd. is the name, but I can't confirm the authenticity. I said I contacted the dealers in Wuhan and told them to do it for me, but my contract was signed in Hunan. "
The 21st Century Business Herald reporter also called the above-mentioned Hunan and Xiamen companies. The phone number left by Xiamen company on the industrial and commercial information was empty, while no one answered from Hunan company.
The 21st Century Business Herald reporter found that the relevant articles of "baozhilin bird's nest hyaluronic acid" on the website were bound with the name "Ye". In the article, Ye is the president of a (Xiamen) company, while "a bird's nest hyaluronic acid" is an overseas brand with exclusive technology and products with various magical effects.
However, qixinbao's query results show that the name "Ye" is not on the list of actual controllers, executives and previous executives of a (Xiamen) Biotechnology Co., Ltd.
According to public information, baozhilin is a Hong Kong brand, which is registered by GuanDeXing baozhilin Pharmaceutical Co., Ltd. GuanDeXing baozhilin Pharmaceutical Co., Ltd. is the shareholder of baozhilin (Xiamen) Biotechnology Co., Ltd., with a shareholding ratio of 33%. At present, no public information shows that ye is related to GuanDeXing baozhilin Pharmaceutical Co., Ltd. and baozhilin (Xiamen) company.
Zhang Jingjing tried to contact a (Xiamen) Biotechnology Co., Ltd. in various ways. The other party admitted that it was its own product, but Zhang Jingjing told reporters that the company had not dealt with the termination of the contract for a long time.
hyaluronic acid food what is the effect
Hyaluronic acid, also known as hyaluronic acid, is an acidic mucopolysaccharide. In 1934, Meyer, a professor of Ophthalmology at Columbia University, first isolated the substance from bovine vitreous body. With its unique molecular structure and physicochemical properties, hyaluronic acid shows a variety of important physiological functions in the body, such as lubricating joints, regulating the permeability of blood vessel wall, regulating the diffusion and operation of protein, water and electrolyte, promoting wound healing and so on.
Because of its successful application in the field of medical aesthetics, hyaluronic acid has become a familiar term. At present, hyaluronic acid for injection and hyaluronic acid for external use are commonly known to the public. Hyaluronic acid for injection is mainly used in the field of medicine and beauty. Small molecule hyaluronic acid is used in water light needle, and the liquid with hyaluronic acid as the main component is directly injected into the dermis. Topical hyaluronic acid is applied to skin care products and directly applied to the skin.
Most of the hyaluronic acid beauty foods and drinks that have been listed also take skin moisturizing as the main selling point to realize women's dream of "water light muscle" through "internal adjustment". However, whether the effect of oral hyaluronic acid is comparable to that of injection and external hyaluronic acid has been questioned by the public.
In fact, the approval of hyaluronic acid by the National Health Commission as a food raw material only shows the safety of eating hyaluronic acid, and does not recognize that hyaluronic acid food can moisturize and moisturize the skin after eating. Even, the National Health Commission stipulated in Article 22 of the measures for the administration of new resource food that "the production and operation of new resource food cannot imply that it has curative effect and specific health care function."
At the China Food Science and technology society in 2021, Chen Jian, academician of the Chinese Academy of engineering, vice president of the China Food Science and technology society and director of the future food science center of Jiangnan University, said that although sodium hyaluronate can be absorbed and utilized by the human body, its dose-effectiveness relationship with nutrition and health needs to be further systematically evaluated.
However, at the round table forum on the development trend of functional foods hosted by the health client of the people's daily and the health times, Zang Hengchang, director of the Key Laboratory of pharmaceutical preparation technology research and evaluation of the State Drug Administration and vice president of the Institute of pharmaceutical supervision and Sciences of Shandong University, said that after consulting many documents and studies, it was found that oral hyaluronic acid (i.e. hyaluronic acid) is metabolized, It can be partially absorbed and utilized by organisms.
The literature shows that about 76.5% of oral high molecular weight hyaluronic acid will be metabolized into energy and consumed by the liver, and about 8.8% will be transported to various tissues and organs to play a biological role. Oral hyaluronic acid can play a role in protecting gastrointestinal health, protecting eyes, alleviating osteoarthritis and improving skin efficacy. Many clinical studies have found that oral hyaluronic acid can protect gastric mucosa, alleviate intestinal inflammation and regulate intestinal flora. In terms of eye health, Korean scientists have found that oral hyaluronic acid can alleviate dry eye. In addition, Japan first published a clinical study on oral hyaluronic acid to improve skin dryness in 2001. Hyaluronic acid can also improve skin dryness, enhance skin firmness and enhance skin water retention.
