The romantic spring day is coming again! Appreciating cherry blossoms every spring has become an indispensable sense of ceremony for Jiangcheng citizens. In addition to watching, citizens also like to hold cherry blossoms in their hands, wear them on their bodies, and even eat them in their mouths. The reporter’s visit found that all kinds of cherry cultural innovation, cherry surrounding and cherry food should also be listed in season and are deeply loved by consumers.
stamp the postmark and leave the exclusive memory of spring
The messengers of early spring are in full bloom in the river city. Appreciating cherry blossoms has become the “top priority” of the citizens this month. Whether in the East Lake cherry garden, Hankou river beach, Tanhualin, or in the park square, the streets and alleys, citizens can be seen everywhere taking photos and punching cards.
On the afternoon of March 15, in Tan Hualin, an 18-year-old girl in Chinese clothes was standing under the cherry tree to take photos: “at this time of year, I will go to enjoy the cherry and take photos. I must record the beautiful moment of spring and take a deep breath under the cherry tree, as if embracing the beauty of the whole spring.” Xiaohu said that in addition to taking photos, every year she would write a cherry themed postcard, buy some cherry cultural and creative gifts for herself and friends, and collect this “season limit”.
Jimu news reporter saw in Tan Hualin that Sakura cultural and creative products are selling well. In a cherry cultural and creative gift collection store, cherry postcards, cherry key chains, cherry greeting cards, cherry refrigerator stickers, cherry metal bookmarks, cherry canvas bags… The pink cherry elements have attracted many consumers to buy. “March is the cherry blossom month. Many tourists come to Tanhualin to take photos. Naturally, they have to leave some souvenirs. The best-selling in the store are cherry blossom postcards with various patterns, which are cooperated by China Post. They can be stamped with the postmark of the cherry blossom post office, full of ceremony. There is also a key chain full of small cherry blossoms. The unit price is not expensive. It is very popular with young people. Everyone can’t help but want to buy ‘spring’ Come on, put it in your pocket. ” Introduced by the clerk of the store.
In the cherry blossom season every year, Wuhan University is one of the most popular cherry viewing places in Jiangcheng. Although it is not open to the outside world this year, the cherry blossom post office at the foot of Luojia mountain is also new. According to the staff of the post office, in addition to the previously popular Cherry Blossom cup, cherry blossom postcards and canvas bags, this year also added beautiful and elegant Cherry Blossom fans, creative Cherry Blossom culture shirts, wish cards filled with blessings and the best prop oilpaper that can add points to the beautiful photos of cherry blossoms. “These cultural and creative products and postcards can not only be retailed, but also provide mass customization services according to individual needs to retain the exclusive memory of Wuhan.” The staff said.
In the East Lake cherry garden, tourists visit the market while enjoying cherry blossoms. “I bought a cherry oil paper umbrella, a cherry lollipop, and a cherry cultural creation ice cream. The ice cream is amazing, pink, engraved with the shapes of cherry blossoms and Yellow Crane Tower. It’s 15 yuan each, exquisite enough to be reluctant to eat.” The citizen Mr. Liu’s family was attracted by a dazzling array of Cherry Blossom cultural and creative works.
cherry blossoms and intangible cultural heritage combine to show Wuhan elements
In addition to the cultural and creative market in the scenic spot, a variety of cherry cultural and creative works and cherry blossoms can be seen everywhere outside the scenic spot, full of Wuhan elements.
Cherry coaster, luggage tag card cover, hand-painted postcard, cherry cube, cherry Chuxiang… The reporter learned from Chutian book company that this year’s cherry blossom season, Hubei Cultural and creative brand “Jingchu Youli” designed a variety of cultural and creative products around Cherry Blossom elements, which sold well online. These theme cultural creations with cherry blossom elements are mainly pink, integrating Wuhan landmark buildings and scenic spots, such as Wuhan University, Huanghelou, East Lake, etc.
\u3000\u3000 “Wuhan has beautiful scenery and numerous historical and cultural relics. In the design of Sakura cultural and creative products, we integrate Sakura elements with Wuhan elements. For example, Sakura cube, six cultural landscapes in Wuhan East Lake, Jianghan pass, Wuchang Uprising Memorial Hall, Yellow Crane Tower, Wuhan University and Hubei Provincial Museum are selected as picture elements, so that tourists and friends can enjoy themselves while playing the cube See the charm of Wuhan. ” Introduction to relevant personnel of Chutian book company.
The combination of cherry blossom and intangible cultural heritage has become a highlight of Cherry Blossom cultural creation this year. The reporter noted that the cherry blossom element is also integrated into the Chu fragrance gift box of the “Jingchu courtesy” cultural and creative brand. Chu fragrance is a Chinese natural fragrance with strong local characteristics and is an intangible cultural heritage protection project in Hubei Province. It is reported that the “Cherry Blossom appointment” fragrance in Chu Xiang gift box is integrated with Daye cherry blossoms, rosemary, citronella, etc., which can relieve fatigue and pleasure. You can also smell cherry blossoms in the living room, study and office.
Wuhan local brand Bestore Co.Ltd(603719) launched Cherry Blossom refrigerator stickers, which selected Wuhan famous landmarks Wuhan University, Huanghelou, Yangtze River Bridge, Gude temple, Jianghan pass and Hubei Provincial Museum, combined with cherry blossom elements, and attracted many consumers. “Refrigerator stickers are gifts to buy food limited by the cherry blossom season. They have been popular since they were put on the shelves. The three refrigerator stickers of Wuhan University, Yellow Crane Tower and Yangtze River Bridge have been selected by customers. Due to the limited season, they are expected to be off the shelves after delivery this month.” Xu Dongyi, a shop assistant, introduced the store.
merchants launch seasonal food
Eat the cherry blossoms into your mouth and it will be complete this spring.
Jimu news visited several offline supermarkets and found that cherry blossom powder swept the supermarket shelves, and major brands launched Limited food in cherry blossom season, becoming the “c-person” on the shelves.
On the afternoon of the 16th, the reporter saw in a supermarket in Xudong that the pink cherry blossom commodity shelf attracted consumers to stop. According to the supermarket staff, this is a limited shelf jointly launched by the supermarket and a brand in the cherry blossom season. Most of the shelves are cherry flavor food and cherry flavor daily necessities born in the season, as well as some non cherry flavor pink commodities. Such as cherry flavor potato chips, spring Limited cherry white grape soda, cherry Shengqiao latte, lotus cherry shrimp flavor potato chips, cherry white peach flavor mint candy, etc. in addition, there are cherry printed paper towels, cherry flavor detergent and laundry detergent.
In several pastry shops in Wuhan, cherry shaped and cherry flavored pastries are also popular. The reporter saw in a pastry shop in Wuchang that pink cherry cakes and cherry cookies should be on the shelves in season. “This is a new season limited product just launched. Because it is cherry shape and cherry flavor, it is quite popular. More young people come to buy it.” Introduction to the staff in the store.
“Cherry blossom is a symbolic symbol of Wuhan and one of the symbols of the beauty of spring for Wuhan citizens. Behind the explosion of Cherry Blossom IP, it has also brought considerable economic benefits. In recent years, more and more scenic spots and businesses aim at the IP of ‘cherry blossom’ and launch cherry culture and innovation, cherry blossom surroundings, cherry food, etc., which are deeply loved by consumers.” Professor Wu Xianming of the school of economics and management of Wuhan University believes that the innovation of Sakura culture and innovation combined with Wuhan landmark buildings such as Wuhan Yellow Crane Tower, Yangtze River Bridge and Wuhan University is also conducive to the dissemination of Wuhan culture and the promotion of Wuhan city image, and encourages scenic spots and businesses to continue to innovate by using the IP of Sakura, so as to promote the mutual promotion of Sakura culture and Sakura economy.
[error correction] editor: Yang Wei
