Investors are the foundation of market development. The reporter of the securities times learned that many securities companies took the "March 15" international consumer rights day as an opportunity to carry out investment and education activities, advocate rational investment ideas to investors through multiple forms and channels, and strengthen investor protection awareness.
At present, the number of investors in China's securities market has exceeded 200 million, which brings great challenges to the education of securities investors. A number of securities companies introduced that in the field of wealth management, the investment and education concept began to transform. They really considered the problems from the perspective of customers, combined with the investment level and acceptance form of different groups, and provided investors with investment and education services that are easy to see and understand.
wealth management investment and teaching new ideas
For customer-centered wealth management institutions, investor education is a long-term work. Since this year, the A-share market has fluctuated widely. How to guide customers, especially young investors, to view market fluctuations rationally is one of the key points of investment and education of securities companies.
A Shanghai broker said that in recent years, residents' willingness to preserve and increase the value of stock wealth has gradually strengthened, and more and more people choose to participate in fund investment. However, many investors are often only interested in interests in this process, do not know what they buy, do not understand the specific rules, are unwilling to think, and lack the willingness to learn actively.
Some insiders believe that as more and more individual investors allocate funds, wealth management institutions should strengthen the education of investors' ideas and strengthen the long-term company of investors, so as to play a more active role in their fund investment process and guide investors to change irrational trading behavior.
In this regard, the relevant person of CICC wealth securities told the reporter of the securities times that first, we should strengthen the training and publicity of employee and investor education internally. Secondly, CICC fortune strictly selects products to form a unique all-optical spectrum high-quality product platform. At the same time, increase the investor education and publicity on the concept of investor asset allocation, actively promote the buyer's investment advisory service, and provide customers with one-stop asset allocation concept and scheme.
In this person's view, the general characteristics of novice investors are the lack of certain basic financial knowledge, weak risk prevention awareness, lack of long-term investment and asset allocation concept, etc. For such novice investors, CICC wealth not only strengthened the popularization of basic financial knowledge and investment and education publicity through routine measures, but also carried out investor education activities such as entering managers and listed companies, leading investors to have a deeper understanding of the capital market and establish a reasonable concept of asset allocation.
China Industrial Securities Co.Ltd(601377) relevant people told reporters that for a large number of investment novices who join the fund market, China Industrial Securities Co.Ltd(601377) investment and education base combines the investment level and acceptance forms of different groups to create a series of fund products with various forms and rich contents, so as to further strengthen the popularization of investor knowledge and risk disclosure. For example, for novice investors, China Industrial Securities Co.Ltd(601377) investment and education base original fund series comics; For the working class, China Industrial Securities Co.Ltd(601377) build a fund financial management guide with fixed investment as the main framework.
Starting from the perspective of users, the real transformation of the company's capital is also accompanied by the gradual deepening of the reform of the company's capital market. Providing investors with investment and education services that they want to see, love to see, understand and understand has become the top priority of Ping An Securities Investor Education; With the help of KY + application of big data and artificial intelligence, the tentacles of investment and teaching will go deep into all links and scenes of investors' daily investment decision-making, and become the practice path of intelligent, scene and practical investment and teaching mode.
teach investors to read the annual report
At present, during the disclosure period of annual reports of A-share listed companies, a number of securities companies guide investors to learn to read periodic reports, aiming to improve the ability of small and medium-sized investors to use information disclosure documents and encourage investors to develop the habit of reading reports of listed companies.
Taking Galaxy Securities as an example, during the "March 15" theme activity, the company designed a set of special portfolio products with the theme of "reading the reports of listed companies" in view of the lack of professional knowledge reserve of small and medium-sized investors and their inability to read and use the reports of listed companies.
Galaxy Securities stakeholders said that the focus of this time is to understand the regular reports and Prospectuses of listed companies, and produce investment and teaching products such as detailed video courses, situational dramas and long pictures of dry goods knowledge points, which not only meet the different knowledge acquisition habits of investors in terms of creativity and form, but also cover different knowledge depths in terms of content to meet the differentiated needs of investors.
Industry insiders believe that popularizing the information disclosure knowledge of listed companies can guide investors to objectively analyze the operation ability of enterprises, identify investment risks, independently judge the investment value of enterprises, and promote the majority of small and medium-sized investors to establish the investment concept of rational investment, value investment and long-term investment.
help teaching
incorporated into the national education system
In the long run, investment and teaching should be started from an early age. At present, the A-share market is dominated by small and medium-sized investors. Strengthening the popularization of securities and futures knowledge in school education is conducive to helping the public cultivate correct financial management awareness and prevent financial risks on the basis of the masses; At the same time, improve the quality of investors from the source and enhance their self-protection ability.
Among them, cooperation with schools has become the mainstream mode for securities companies to promote investor education, aiming to popularize correct financial management knowledge to college students, publicize legal compliance awareness, carry out risk education and improve financial literacy Guosen Securities Co.Ltd(002736) relevant person in charge introduced that the company carried out the activity of "investor education into one hundred schools", cooperated with colleges and universities to carry out course teaching, provided internship and practice opportunities, and promoted investor education into the national education system.
Sealand Securities Co.Ltd(000750) relevant people said that the company has successively signed framework agreements with Nanning University, Guangxi University of Finance and economics and Kunming City University to cooperate in off campus practice, risk education and financial literacy improvement.
China Industrial Securities Co.Ltd(601377) joined hands with Jimei University and Fuzhou University to add the course of securities investment into the compulsory course system of colleges and universities. In addition, the company also designed and developed national education courses for middle school students, and popularized the development history of red finance for middle school students in combination with the characteristics of the birthplace of red finance in Western Fujian.
Orient Securities Company Limited(600958) relevant people said that on November 4 last year, Shanghai University of Finance and economics and Orient Securities Company Limited(600958) signed a strategic cooperation agreement and issued the course "wealth management and fund investment adviser", promoting the inclusion of fund investment adviser education into the national education system and jointly cultivating professionals for the wealth management industry.
In terms of youth financial and business education, a number of securities companies have also actively participated in order to cultivate teenagers to establish a correct outlook on wealth Gf Securities Co.Ltd(000776) said that the company has held lucky money management painting competition for two consecutive years, which takes financial quotient education as the core concept and combines traditional cultural education to stimulate children's enthusiasm and initiative in learning financial quotient. The company planned and held children's financial quotient activities characterized by simulated game experience, and carried out more than 150 public welfare financial quotient education classes.
Sealand Securities Co.Ltd(000750) also said that the company has also carried out nearly 100 children's financial quotient activities for young people in many business institutions across the country, trained a group of children's financial quotient education lecturers, produced customized financial quotient board games, financial quotient online courses and other investment products, and actively promoted children's financial quotient education. Children can intuitively understand consumption, savings, financial management Financial concepts such as insurance.
