Up, up! On January 4, Xiangpiaopiao Food Co.Ltd(603711) officially announced that the price of the company’s solid brewing milk tea (including classic series and good material series) was adjusted , with a maximum price increase of 8%. The reporter of Beijing Business Daily found that the prices of some products of many consumer stocks have increased.
Under the tide of rising prices, Xiangpiaopiao Food Co.Ltd(603711) couldn’t sit still and officially announced the rise in product prices.
On January 4, Xiangpiaopiao Food Co.Ltd(603711) announced that in view of the continuous rise in the costs of main raw materials, labor, transportation and energy, the company decided to adjust the price of solid brewing milk tea (including classic series and good material series) by 2% – 8%. The new price of will be implemented according to the price adjustment notice of each product from February 1, 2022.
It is understood that Xiangpiaopiao Food Co.Ltd(603711) was listed on November 30, 2017. At present, its main business is the R & D, production and sales of milk tea beverage products, which is divided into two product segments: brewing and ready to drink.
In the opinion of Xu Xiaoheng, an investment and financing expert, with the support of many factors, Xiangpiaopiao Food Co.Ltd(603711) price rise is inevitable.
Behind the product price increase, Xiangpiaopiao Food Co.Ltd(603711) can not hide the embarrassment of slow performance growth . According to the data, the operating revenue of Xiangpiaopiao Food Co.Ltd(603711) from 2018 to 2020 was about RMB 3.251 billion, RMB 3.978 billion and RMB 3.761 billion respectively, with a year-on-year increase of 23.13%, 22.36% and – 5.46% respectively; The attributable net profit realized in each reporting period was about 315 million yuan, 347 million yuan and 359 million yuan respectively, with a year-on-year increase of 17.53%, 10.39% and 3.15% respectively.
In the first three quarters of 2021, Xiangpiaopiao Food Co.Ltd(603711) realized an operating revenue of about RMB 1.974 billion, a year-on-year increase of 4.29%; The attributable net profit realized was about 39.3955 million yuan, a year-on-year decrease of 11.45%, and the net profit after deduction in the current period Xiangpiaopiao Food Co.Ltd(603711) was about 22.6441 million yuan.
Zhu danpeng, an analyst of China’s food industry, believes that it is inevitable that the main industry of Xiangpiaopiao Food Co.Ltd(603711) will continue to lose money, because its overall aging situation is relatively serious . From brand aging and product aging to channel aging, team aging, customer aging, scene aging and system aging, Xiangpiaopiao Food Co.Ltd(603711) has too many problems. Although it has also launched some new products, these new products are not enough to support the future development of Xiangpiaopiao Food Co.Ltd(603711) . Moreover, on the whole, the impulse category still belongs to the main part of Xiangpiaopiao Food Co.Ltd(603711) , but the whole impulse category has fallen into the ceiling effect and the cycle of consumption fatigue.
Can the price increase bring performance growth to Xiangpiaopiao Food Co.Ltd(603711) ? Xu Xiaoheng believes that the price increase of can alleviate the pressure on costs and is essentially difficult to boost performance growth . Xiangpiaopiao Food Co.Ltd(603711) frankly, the price adjustment of some products may have a certain impact on the market share of the company’s products. Coupled with the rising cost factors, the price adjustment of the products does not necessarily increase the company’s profits, and the impact of the price adjustment on the company’s future performance is uncertain.
In addition to Xiangpiaopiao Food Co.Ltd(603711) , many consumer stocks will also rise in price.
Among them, Panda Dairy Corporation(300898) adjusted the ex factory price of the company’s main condensed milk related products by 3% – 10%, and the new price will be implemented on January 1, 2022. In addition, Chongqing Fuling Zhacai Group Co.Ltd(002507) , Jiajia Food Group Co.Ltd(002650) , Sanquan Food Co.Ltd(002216) also raised the price of the Department’s products.
The reporter of Beijing business daily noted that most of the above price rising stocks are under pressure in the first three quarters of 2021.
(Beijing business daily)
