New year's day has just ended, and the smoke of the Spring Festival has spread, and all kinds of blockbusters are ready to go.
At the same time, many big dramas such as "opponent" and "ace army" have piled up over the new year, which has brought many surprises to the drama market in 2022.
according to the insiders, with the increasingly popular consumption of film and television culture, China's film and television culture industry in the post epidemic era not only recovers strongly, but also faces a good opportunity to further enhance its influence.
New Year's day film market has made a good start
As the first schedule of the film market every year, new year's day has attracted much attention and is regarded as the wind vane of the new year to a certain extent.
according to the statistics of the National Film Funding office, during the three-day holiday on New Year's day in 2022, the box office of China's film market reached 1.019 billion yuan , slightly exceeding the box office of 1.002 billion yuan on New Year's day in 2019, ranking the third highest in the same period in film history, and starting the "first shot" of the golden market in 2022.
Specifically, on New Year's day this year, three films grossed more than 100 million, involving a number of listed companies. Among them, "hug you through the cold winter" with the background of fighting the epidemic has the highest box office, reaching 319 million. It is mainly produced and distributed by China Film Co.Ltd(600977) . The producers also include Ali film, Hengdian Entertainment Co.Ltd(603103) , Huayi Brothers Media Corporation(300027) .
However, the box office performance of "anti corruption storm 5: the final chapter", which attracted the most attention before, opened higher and went lower, with a total box office of 227 million. It is a film mainly participated by the listed company Zhejiang Huace Film And Tv Co.Ltd(300133) ; The box office of Li Mao as Prince on New Year's Day was 223 million, which was mainly produced by Xinli media, a company of Yuewen group, China Film Co.Ltd(600977) and Ali film are also important producers.
the above three films ranked among the top three at the box office on New Year's day this year, accounting for more than 70% of the box office on New Year's day.
At the same time, thanks to the good start of new year's day, relevant cinemas also benefit from it. According to the lighthouse professional edition, as of the evening of January 3, Wanda Film Holding Co.Ltd(002739) had a separate box office of 136 million yuan during the new year's day, ranking first among 200 film investment companies, while Hengdian Entertainment Co.Ltd(603103) had a cumulative record of 28.62 million yuan.
In the view of insiders, although cinemas in a few cities were basically shut down due to the spread of the epidemic on New Year's day this year, the number of new films on New Year's day increased significantly, indicating that the China Film Co.Ltd(600977) market has begun to recover its vitality.
it is noteworthy that the war before the upcoming Spring Festival has begun.
Yiyang Qianxi Professional Edition shows that 12 movies will be shown in the Spring Festival this year. The miracle, comedy movie, the super one family and the theme movie "sniper" are the potential of the explosion.
From the perspective of production companies, China Film Co.Ltd(600977) may become a big winner in the Spring Festival. Recently, China Film Co.Ltd(600977) replied to investors that in the 2022 Spring Festival films, the company participated in the production of many films, including "miracle", "super family", "Four Seas", "bear haunt and return to the earth" and so on.
Many companies such as Ali pictures , Bona pictures , Beijing Enlight Media Co.Ltd(300251) , Hengdian Entertainment Co.Ltd(603103) , Wanda Film Holding Co.Ltd(002739) will also compete in the Spring Festival.
In this regard, China Securities Co.Ltd(601066) believes that the Spring Festival in 2022 is expected to continue the good performance in 2021, and movies may again become an important entertainment and leisure choice for the public during the Spring Festival holiday.
Shanghai Securities also said that a number of high-quality domestic films announced the Spring Festival, and the box office is expected to reach a new high. Films with market appeal announced that the fixed spring festival will effectively stimulate film consumption and accelerate the recovery of the industry. The Spring Festival in 2022 is expected to hit a new record at the box office .
Besides the film market, the drama market is also booming.
It is understood that at the beginning of 2022, the competition between major satellite TV and video websites has become increasingly fierce, the production of dramas has been improved, and a number of "blockbuster dramas" have been launched, covering multiple themes such as ancient costume IP, military, contemporary espionage, urban family, suspense detection, overseas anti epidemic and so on.
For example, the military theme "ace army" and the modern espionage theme "opponent" are about to be launched from the primer in 2021 to 2022.
Zhiyan consulting research report said that domestic TV dramas are transforming and upgrading to high-quality products, and large-scale production and high-level TV dramas will continue to emerge.
the film and television industry is facing a new pattern
The popularity of film and television consumer market is the epitome of the content upgrading and innovation of Chinese film and television cultural products in recent years, and it is also a good opportunity to further enhance its influence.
According to the latest data from the state film administration, the total box office of China Film Co.Ltd(600977) in 2021 reached 472. 5.8 billion yuan, of which the box office of domestic films was 399. 2.7 billion yuan, accounting for 84.49% of the total box office. The total box office of the whole year continued to rank first in the world. It can be said that China Film Co.Ltd(600977) after the cold winter of capital and the severe impact of the epidemic will quietly recover in 2021.
Among them, the top three films at the box office in 2021 are Changjin lake, Hello, Li Huanying and Chinatown detective 3. Among them, Changjin lake, which was released on September 30 and grossed more than 5.7 billion yuan, is the film with the highest box office in the Chinese market so far and one of the world's best-selling films in 2021.
In the drama market, last year's major dramas such as the awakening age, meritorious service and ideal shines on China were popular and became phenomenal topics, refreshing the young audience's understanding of the main melody works.
in the view of the industry, the epidemic has intensified the global market differentiation, the global film and television culture industry has ushered in a new pattern, and the high-quality content has become the main development trend of the industry.
From the perspective of 2022, many people in the industry speculate that with the rise of many theme films such as Changjin lake and me and my parents, the theme films may still dominate the box office of domestic films in 2022. Bona pictures, the producer of the popular theme, will have many theme films to be screened this year, such as ordinary hero, nameless, shuimen bridge of Changjin lake and so on.
The rise of Goma has also been a hot topic in recent years. It is understood that Beijing Enlight Media Co.Ltd(300251) as the head company of Guoman films in recent years, it has reserved a number of Guoman film projects, including many popular IP, series IP sequels, such as journey to the West: the great sage makes trouble in heaven, Nezha 2, big fish Begonia 2, etc.
It is not difficult to see that in recent years, whether it is the main theme war film, science fiction film, or domestic animation and other high-quality films, their special effects technology and other processes are constantly developing and maturing, and gradually shorten the gap with foreign blockbusters.
however, as domestic film and television dramas gradually become the main force of China's film and television industry, the imbalance of box office between holidays and films and between schedules is prominent, and the head effect continues to highlight, which means that the market supply of high-quality films needs to be strengthened.
Therefore, the "14th five year" China Film Co.Ltd(600977) development plan "(hereinafter referred to as the" plan ") issued by the state film administration proposes that the diversified creative pattern of multiple types and themes will be continuously improved, and efforts will be made to launch about 10 high-quality films every year, with a ticket room of more than 100 million yuan, and about 50 domestic films, accounting for more than 55% of the box office of domestic films.
looking forward to 2035, China will lead the world in the scale of the film market dominated by domestic films, and China Film Co.Ltd(600977) will greatly enhance its voice and influence in the world film pattern.
The plan also proposes to enrich the film market, such as promoting the development and authorization of film derivatives and promoting the integrated development of film, games and tourism, which means that the revenue of China Film Co.Ltd(600977) industry mainly depends on the box office distribution mode in recent 30 years, or there will be obvious changes in the future, and China's film and television IP derivatives industry is also exploring and developing .
Shanxi Securities Co.Ltd(002500) believes that under the guidance of the plan, the supply side of the film market is expected to be further optimized, improve the strength of domestic films, promote the further improvement of industry concentration, make leading film production and cinema companies bigger and stronger, and improve overseas competitive strength.
How about the Spring Festival movie market? Can the film and television industry make another breakthrough in 2022? We'll see!
(Financial Investment Report)
