At the end of 2021, the notice on further regulating the Internet life insurance business of insurance institutions was implemented, and the Internet insurance ushered in a new era of standardization, health and order. In the renewal and iteration of Internet insurance products, Ping An Life Insurance is effectively protecting the rights and interests of insurance consumers with high-quality products and efficient services through the innovation of science and technology and services, guided by notice, and actively promoting the healthy and orderly development of the Internet insurance industry.
Internet insurance has officially entered the “traceable era”. Ping An Life Insurance has established a sound business backtracking mechanism to realize the full service online. At the same time, from the perspective of consumers, it also meets the diversified and multi-level insurance protection needs of users with innovative Internet insurance products.
It is reported that Ping An Life’s newly launched “e worry free version benefiting the people” gives full play to the characteristics of “benefiting the people” and “Popularization” of Internet insurance products; In view of the current national sports fever, it has launched “sports accident” insurance; For different travel scenarios, “aviation accident insurance” and “high-speed rail mobile accident insurance” have been launched.
The application of the Internet, big data and other scientific and technological means to provide convenient services for Lbx Pharmacy Chain Joint Stock Company(603883) is one of the main purposes of the CBRC’s notice. Around this requirement, Ping An Life’s newly released Internet insurance products start from users, return to user value, and impress users with products and services.
For example, aiming at the pain points of Lbx Pharmacy Chain Joint Stock Company(603883) “difficult to see a doctor and difficult to see a doctor”, Ping An Life has enabled all links of medical treatment by relying on the group’s medical and health ecosystem resources. The “e-worry-free version benefiting the people” launched by Ping An Life matches the whole process hospitalization service provided by Ping An medical and health management company and its partners. After being hospitalized, customers can call the customer service hotline to enjoy the whole process of medical services such as pre hospital guidance, in hospital service and medical advance payment.
The medical service process and insurance products are deeply integrated to provide users with one-stop health services with temperature. This innovative idea of Ping An Life gives full play to the advantages of Internet insurance.
Reducing Commission, optimizing fee structure, improving service efficiency and implementing the new regulations of notice are inseparable from the innovative application of scientific and technological means. Ping An Group has always advocated the operation concept of “technology makes financial services more warm”, has a scientific and technological talent team of nearly 110000 scientific and technological employees and more than 3000 scientists, and has established 8 research institutes and 57 laboratories.
Internet insurance is related to people’s health and well-being, industrial structure upgrading, technological progress and innovation. Only by adhering to the original intention can it develop in the long run. Standing at the new starting point of Internet insurance, a series of innovative measures of Ping An Life Insurance provide new ideas for creating a new era of Internet insurance that is more convenient, safe and more in line with the needs of Pratt Whitney public.
(Shanghai Securities News · China Securities Network)
