The first small and long holiday ends in 2022. This year, peripheral tours and intra provincial tours in low-risk areas have become the mainstream of new year’s Day holidays. With the approaching of the Winter Olympic Games, the tourism heat of ice and snow theme during the new year’s Day holiday is also growing rapidly.
According to the data of hornet’s nest, the top ten destination cities with the highest heat during New Year’s day are Sanya, Beijing, ABA, Hangzhou, Shanghai, Chengdu, Zhuhai, Harbin, Chongqing and Guangzhou. In the platform strategy brand “Polaris strategy”, the views of “Sanya eating, drinking and fun strategy”, “Chengdu classic must travel strategy”, “Beijing classic must travel strategy”, “Shanghai classic travel strategy” and “Chaoshan food strategy” increased sharply during the holidays. The big data of the same trip also shows that during the new year’s day, the five provinces with the highest travel popularity are Guangdong, Sichuan, Hainan, Jiangxi and Guangxi.
To welcome the new year, there are not a few tourists who choose to “follow the light”. At 8:18 a.m. on January 1, 2022, tourist Ding Jiang saw the first sunrise of the new year on Meili Snow Mountain in Diqing Tibetan Autonomous Prefecture, Yunnan Province. “Originally, the owner of the B & B said he hadn’t seen Rizhao Jinshan for a week. Today, he waited.” Ding Jiang said. When Ding Jiang arrived in Lijiang from Beijing on December 30, she experienced three flight changes. The hardships of the journey brought her a surprise to see the sunrise and had a meaningful new year. Qunar big data shows that the reservation volume of Diqing, Dali and Lijiang in Yunnan, Emei Mountain, Siguniang mountain in Sichuan, Mapan yongcuo in Tibet and Hunchun in Yanbian on the platform exceeded more than 20% in the same period last year, of which the reservation volume in Yanbian exceeded 50%.
In terms of travel groups, according to the big data of the same journey, women accounted for about 46% of the people traveling on New Year’s day this year, and male tourists reached 54%. In contrast, men have more demand for returning home and business travel. In terms of age distribution, the proportion of post-90s tourists accounts for 33%, and the proportion of post-00s tourists also increases rapidly, reaching 16%. They jointly occupy half of the whole travel market. The post-80s are still the people with the highest proportion of travel, accounting for 38%.
The grand event of the 2022 Beijing Winter Olympic Games also brought fire to the exclusive theme tour in winter, including surfing, skiing, watching glaciers, soaking in hot springs and other minority projects, with the heat rising sharply. Qunar big data shows that the ticket price of Beijing Nanshan Ski Resort doubled during the new year’s day. Data from the same journey travel platform also shows that hotels and scenic spots related to ice and snow tourism have increased significantly during New Year’s day. Among them, the hotel reservation volume around the ski resort increased by 140% month on month, the ticket reservation volume of the ski resort increased by 110% month on month, and the ticket reservation volume of ice and snow world scenic spots increased by 220% month on month. The ice and snow world and skiing both ranked among the top five popular travel themes in the scenic spot during the new year’s Day holiday.
Tourists from both the north and the south are also keen on skiing. The number of pre-sale tickets in Chengdu Xiling Snow Mountain scenic spot reached the upper limit on January 2, and the number of tourists booking in Dagu glacier scenic spot reached the daily limit of 5000 person times on January 2. According to qunar data, during the new year’s Day holiday in 2022, the bookings of holiday home stay hotels near snow fields such as Beida lake, Songhua Lake and ABA, Sichuan also more than doubled.
This year’s Spring Festival train tickets are still sold 15 days in advance, which makes people feel the breath of the Spring Festival in advance during the new year’s day. According to qunar data, different from that sold out in one second in previous years, as of 12:00 on January 3, on the search qunar platform, many popular lines in previous years, such as Beijing Chengdu, Beijing Changsha, Beijing Chaoyang Harbin West, Guangzhou south Zhanjiang West and Guangzhou south Chengdu, only a small number of second-class seats have been sold out. At present, there are still many trains with sufficient spare tickets on sale. This year’s popular destinations are Guangzhou, Suzhou, Chongqing, Shenzhen and Shanghai. Lan Xiang, President of qunar big data research institute, analyzed that the reason why the first day of this year’s Spring Festival transportation was slightly calm, which was different from that in previous years, was because the railway department and schools had staggered peak travel. In addition, it was still in the first day of pre-sale, the travel policies of various regions were not clear, the overall ticket purchase was scattered, and passengers were not eager to book tickets in advance. If you are worried that you can’t buy tickets in the future, qunar has also developed intelligent travel functions such as “seat competition” this year. In addition to the original transfer splicing method, qunar platform has launched the new function of “combined seat”, and also provides alternative schemes of buying more and making up tickets.
At the same time, qunar platform shows that during the new year’s day in 2022, the search volume of air tickets during the Spring Festival transportation period has increased by four times compared with the previous week. Some cities with few flight routes took the lead in rising ticket prices. For example, on the route from Beijing to Jiamusi, there are only full price business class for direct flights on New Year’s Eve and new year’s Eve, and the economy class fares of other transfer flights are also full price. According to Lan Xiang, 70% of passengers choose to book tickets within three days this year, while about 50% of passengers will choose to book tickets within three days before. Therefore, the peak of ticket purchase for Spring Festival transportation lags slightly compared with previous years. It is suggested that passengers try to plan their travel in advance and buy tickets to avoid the peak.
(economic reference network)
