At the end of 2021, the Ministry of industry and information technology and other eight departments issued the intelligent manufacturing development plan for the 14th five year plan (hereinafter referred to as the plan). At the same time, the first double number standard in the smart home interconnection industry was also implemented, which not only means that the intellectualization of home appliance and home industry has ushered in new regulations at the policy level, but also defines the new driving force of consumption digital intellectualization transformation.
Intelligent development will become an important force for the development of China's smart home appliances and home furnishing industry in 2022, and will also become a strong driving force for expanding domestic demand.
relevant new standards have been implemented
promote orderly industrial development
It is understood that the plan focuses on the construction of intelligent manufacturing development ecology and puts forward two major goals from the four aspects of innovation, application, supply and support: by 2025, most manufacturing enterprises above Designated Size will realize digital networking, and the backbone enterprises in key industries will initially apply intellectualization; By 2035, manufacturing enterprises above Designated Size will fully popularize digital networking, and backbone enterprises in key industries will basically realize intellectualization.
"The implementation of standards related to intelligent manufacturing will further clarify the digital transformation, intelligent manufacturing scale and intelligent factory construction standards of home appliance enterprises with rapid intelligent development in China, and will also promote the development of smart home in the extended industrial chain of home appliances." According to Zhang Yanbin, President of Aowei consulting college.
It is understood that the double numbered standards T / ccsa328-2021 and T / cheaa0019-2021 technical requirements for cross platform access and authentication of smart home system jointly formulated by China home appliance Association and China Communication Standardization Association have been officially released on December 30, 2021.
This is the first double numbering standard in the industry, which aims to unify the necessary interaction processes such as device discovery, connection, authentication and access to distribution network between different smart home systems. In the future, relevant departments will successively release joint standards such as smart home cloud interconnection.
In recent years, with the integrated development of home appliance and home furnishing industries, smart home has gradually become large-scale. However, the industry is faced with many smart items, different software and hardware compatibility, inconsistent standards, separation of enterprises, and most of the whole house intelligent solution suppliers are only conceptual. There are also chaos such as product price difference of up to 100 times and excessive speculation of concepts by enterprises.
"In 2022, China's home appliance and home appliance industry chain will be integrated unprecedentedly, and the Pan home appliance industry will develop rapidly. With the implementation of intelligent manufacturing development plan and the gradual improvement of smart home related standards, industry standards will be gradually unified, and the industrial chain will be more mature. It will also promote enterprises to strengthen independent supply and further expand the advantages of smart home industry system." Zhang Jianfeng, vice chairman of the Innovation Management Committee of the Chinese society of Management Sciences, said in an interview with the Securities Daily.
home appliance enterprises act frequently
expand domestic demand and promote consumption
From macro policies to industry standards, the improvement of relevant standards will drive the upgrading of digital intelligence at the industrial end and the popularization of smart home at the consumer end, further promote the generation of new consumption, stimulate domestic demand and accelerate industrial upgrading. Under the policy support, enterprises also need to seize opportunities in a complex environment, enhance market vitality in a severe environment and promote the healthy development of the industry.
Recently, home appliance enterprises have also made frequent actions in intelligent ecology and cross-border diversification, so as to tap new opportunities in the market and promote the emergence of new consumption in the industrial chain related to intelligent ecology. Midea changed its name to Midea industrial technology and launched a new strategic vision; Haier garment network establishes an industrial Internet platform for China's garment industry; Gree invested in two semiconductor funds in a month, and the big "core making" plan is landing; Konka and Hisense have also thrown out new strategies in smart ecology. In 2022, home appliance enterprises will continue to adjust the pace of industrial upgrading and accelerate their layout in the fields of smart home, intelligent manufacturing and so on.
Zuo Mozhi, vice president of Haier Smart Home Co.Ltd(600690) said: "At present, China's home appliances have entered the era of intelligent Pan home decoration, and the modes and channels of enterprises are changing, and enterprises need to further seize the opportunity to stimulate the emergence of new consumption. For example, Haier's original 30000 specialty stores have become a very important main force, building an offline traffic entrance, boosted by the new intelligent standard, and adding digital tools online With the blessing of Haier, Haier will show new changes and new solutions to the outside world more efficiently. "
In expanding domestic demand and promoting consumption, home appliance enterprises still have a lot to do. "Enterprises should cooperate with the government, retail channels and other resources to promote the popularization of green, intelligent, energy-saving and other products, and accelerate the replacement of old products by determining standards, market education, cash subsidies and other means; under the industry standards, enterprises should gradually strengthen product innovation and service innovation around the intelligent scene, and create a smart home through the integrated application of 5g, aiot and other technologies Promote the development and popularization of all kinds of intelligent terminals of the Internet of things, and realize the construction of an intelligent service ecosystem with hardware as the platform and entrance. " Major general Ding, founder of nail technology, told the Securities Daily.
Xu Wenli, deputy director of the electronic information department of the Ministry of industry and information technology, said: "The variability of the global economy and the recurrence of epidemic situations have challenged the global supply chain of household appliances and consumer electronics. We should continue to deepen the supply side structural reform, accelerate the innovation of household appliances and consumer electronics technologies and products, cultivate China's and international markets, and continuously release the demand potential of the market. The new situation and changes brought about by the development of the electronic information industry will cultivate wisdom More consumption hotspots such as smart home, smart hardware, smart health and elderly care. Enterprises should also seize the development opportunity of digital economy, and constantly explore new technologies, develop new products and promote new models. "
(Securities Daily)
