The gradual improvement of people’s spiritual consumption level is giving birth to the continuous innovation of the cultural and creative industry. In the past decade, with the support of national policies, scientific and technological progress, market demand and other favorable factors, the cultural and creative industry has shown a trend of vigorous development. Industrial development cannot be separated from financial support. Due to industrial problems such as great uncertainty and long cultivation and operation cycle of cultural and creative enterprises, difficult and expensive financing has been perplexing the development of small, medium-sized and micro cultural and creative enterprises. At the moment of the epidemic, many enterprises are facing great pressure on their cash flow.
In order to break the difficult and expensive financing dilemma of cultural and creative enterprises, “wenchuangtong” will put into practice the real gold and silver policy fund preferences such as low interest, discount interest and subsidy. Recently, according to the relevant person in charge, “wenchuangtong” has granted subsidies of nearly 19 million yuan to more than 100 first batch of loan settlement enterprises. Facing 2022, “wenchuangtong” will contribute to the high-quality development of more cultural and creative enterprises with more efficient, convenient and accurate services.
complete the payment of subsidies in 2021 and use the real gold and silver policy fund preference
“The loan subsidy policy of ‘wenchuangtong’ has really reduced the financing cost for enterprises and helped us survive the most difficult days of the epidemic.” Li manxia is the financial director of Chengdu nongyuan culture and Art Communication Co., Ltd., which was established in 2005 and is responsible for the daily operation of Tianyi · nongyuan Art Expo Park. After the outbreak, the original offline exchange and exhibition activities almost stalled, and the company’s operation was under pressure. The “wenchuangtong” loan helped it through that difficult period. “From application and approval to loan granting and subsequent subsidy payment, the whole link is convenient, fast and smooth. Without too many complicated procedures, I got the loan in about a month.” Recalling the process of applying for “wenchuangtong”, she said.
Li manxia talked about “wenchuangtong” in July 2019, which was initiated by the Publicity Department of the CPC Chengdu Municipal Committee and jointly launched by Bank Of Chengdu Co.Ltd(601838) , Chengdu SME Financing Guarantee Co., Ltd. and Chengdu Meijing Media Co., Ltd. It is mainly aimed at high-quality cultural and creative enterprises (including private non-governmental enterprises) with no bad credit record and their legal representatives or actual controllers, Provide low-cost and flexible financing services.
At present, Chengdu is building a world famous cultural and creative city with national leadership and global competitiveness. As a heavy product to open up the “last mile” of cultural and creative enterprise financing, wenchuangtong has attracted strong attention from the market since its launch. In 2020, in the face of the impact of the epidemic, Chengdu took the initiative to carry out the “cultural and creative boat” action of stabilizing and full production of the main small, medium-sized and micro enterprises in the city, and implemented the “double reduction and double subsidy” policy for loan interest and premium. After the subsidy, the actual financing cost of enterprises will not exceed 4%.
Recently, according to the relevant person in charge, “wenchuangtong” has granted subsidies to the first batch of enterprises that have settled their loans, with a total of nearly 19 million yuan to more than 100 enterprises. “Cultural and creative enterprises have very limited financing channels and high financing costs. After enjoying the loans and subsidies of” cultural and creative communication “, the difficulty and cost of enterprise financing have been greatly reduced. We have more energy to focus on enterprise development and more confidence to operate the enterprise well.” Recently, after getting the subsidy, Li manxia sighed.
in 2021, 153 enterprises were supported by letters, and more than 800 million specialized special and new enterprises were listed
Chengdu Xingbang mutual Entertainment Network Technology Co., Ltd. is a game development company, which has a variety of mobile games. Similar to the experience of Chengdu nongyuan culture and Art Communication Co., Ltd., the enterprise is also the beneficiary of “wenchuangtong” products. Zhou Weijiang, the financial manager of the company, also has a deep understanding of the problem of “difficult and expensive financing” of cultural and creative enterprises. “Game companies tend to be asset light and lack of fixed assets. In the past financing process, because intangible assets are difficult to evaluate and game development is also facing uncertainty, these factors make it difficult for game companies to win the favor of investors in the early stage of development.” Zhou Weijiang said that in contrast, the loan mode of “wenchuangtong” is very flexible. It accepts various guarantee modes such as mortgage and credit, and has special government subsidies. The cost is very low and it is very helpful to enterprises.
According to the relevant person in charge, in 2021, “wenchuangtong” issued letters to support 153 enterprises, with a support amount of more than 800 million yuan. Among them, there are 74 first loan enterprises, accounting for 46% of the first loan. The credit amount of first loan enterprises exceeds 350 million yuan, and 79 renewal enterprises, with a credit amount of about 450 million yuan. So far, since its launch in 2019, wenchuangtong has written to 247 supporting enterprises, with a support amount of more than 1.9 billion yuan.
In fact, small and medium-sized enterprises have always been an extremely important micro subject in China’s economic development, contributing more than 50% of the country’s taxes, more than 60% of GDP, more than 70% of technological innovation achievements and more than 80% of labor employment. They are the basic plate of China’s economy, and innovative small and medium-sized enterprises are the top priority. In September 2021, Beijing stock exchange was established, which means that the new third board, which takes serving small and medium-sized enterprises as its own responsibility, will stand at a new starting point. Cultivating a number of “specialized and special new” (specialized, refined, characteristic and innovative) small and medium-sized enterprises is one of the important objectives of establishing Beijing stock exchange. The reporter learned that the enterprises supported by “wenchuangtong” include a number of “specialized and new” enterprises such as huaqiyun and zhongkedaqi, and the new third board enterprises such as black ant cultural innovation, Chengdian optical information and vertical and horizontal Liuhe are also listed.
credit, investment and performance are linked to enable the growth of cultural and creative enterprises in multiple directions
In addition to the financial support of real gold and silver, enabling enterprises has also been frequently mentioned in the past two years. In the complex competitive environment, start-ups need not only long-term financial support, but also all-round innovation elements such as talents, technology, brand construction, operation management and industrial resources.
At present, Chengdu is actively building a cultural, creative and financial ecosystem. Under the guidance of the Publicity Department of Chengdu municipal Party committee, Chengdu has launched “cultural and creative link”, providing financial living water for Chengdu cultural and creative enterprises and resolving the “difficult and expensive financing” of cultural and creative enterprises; Set up a cultural and creative fund and introduced a number of excellent cultural and creative investment institutions and high-quality cultural and creative projects for Chengdu through equity investment; It has created the first cultural and creative roadshow Incubation Platform in central and Western China – every international cultural, creative and financial roadshow center to promote Chengdu’s excellent cultural and creative achievements to foreign institutions in the form of “offline roadshow + online live broadcast”, forming a dynamic ecosystem of Chengdu’s cultural, creative and financial “loan investment show”.
According to the relevant person in charge, in the past year, “wenchuangtong” has worked closely with its partners, carried out 22 on-site lectures through 19 tweets per media matrix, and provided consulting services to more than 1000 enterprises together with cooperative financial institutions Bank Of Chengdu Co.Ltd(601838) , Industrial And Commercial Bank Of China Limited(601398) , small and medium-sized banks, small insurance, financial holding guarantee and Municipal Agricultural Bank, Make use of Wuxi Online Offline Communication Information Technology Co.Ltd(300959) multiple channels to promote and publicize the product policies of “wenchuangtong”, so as to help Chengdu cultural and creative enterprises understand “wenchuangtong” and make good use of “wenchuangtong”, which benefits from “wenchuangtong”.
As the starting point of debt financing services for cultural and creative enterprises in Chengdu, “cultural and creative link” cooperates with cultural and creative fund and every roadshow to form a linkage mechanism of loan, investment and performance, enable the vigorous development of Chengdu’s cultural and creative industry in multiple directions, and promote the good ecological construction of Chengdu’s cultural and creative industry. According to the relevant person in charge, in the new year, “wenchuangtong” will continue to pay attention to the problems of difficult financing, expensive financing and asymmetric financing information of cultural and creative enterprises, continue to invest in this, leverage more resources to help enterprises at different stages improve their core competitiveness and help cultural and creative enterprises develop with high quality.
(Daily Economic News)
