New year's day ends.
According to the data of cat's eye professional edition, as of 12:00 on January 4, the total box office of new year's day reached 1.02 billion, with 24.611 million film viewers and 1.347 million screenings, ranking third in the box office of new year's day in Chinese film history, setting a new record.
The top three new year's Day box office films are: hug you through the cold winter, anti corruption storm 5: the final chapter and Li Mao playing the prince. The total box office of these three films accounted for 75% of the total box office of new year's day, but contrary to the high box office, the reputation of these films after they were released is not ideal.
As the Spring Festival holiday approaches, the competition for the box office of the Spring Festival has begun. The lighthouse professional edition and cat's eye Professional Edition show that more than 10 films are released this year. Compared with the "two super" pattern of last year's Spring Festival, Hello, Li Huanying and Chinatown detective 3, this year's Spring Festival has rich themes and may present a new competition pattern.
New Year's day new films are not popular
(box office summary of new year's Day films, source: cat's eye films)
There are not many films on New Year's day this year. In addition to the above-mentioned films, there are films for the audience to choose from, such as manslaughter 2, love myth and lion boy. However, these films have been shown for some time, so the proportion of films on New Year's Day is not high.
In terms of film arrangement, the proportion of films arranged during the new year's Day file (January 1-january 3) of the three films "hug you through the cold winter", "anti corruption storm 5: the final chapter" and "Li Mao as the Prince" is more than 20%, and the proportion of films arranged for "hug you through the cold winter" on January 1 is nearly 30%.
The box office ranking is consistent with the proportion of film arrangement. According to the data of cat's eye professional edition, the box office of "hug you through the cold winter" is 319 million, the box office of "anti corruption storm 5: final chapter" is 227 million, and the box office of "Li Mao as Prince" is 225 million. From the cumulative box office, the box office of "hug you through the cold winter" broke 600 million today, and the box office of "anti corruption storm 5: final chapter" as of 18:00 today was 384 million.
However, the word-of-mouth of new films screened on New Year's day this year is not ideal. The plot introduction shows that the film focuses on the special moment when Wuhan announced the closure of the city on January 23, 2020, and depicts the sincere and moving love images of ordinary citizens. The film has a strong performance lineup, including Huang Bo, Jia Ling, Zhu Yilong, Xu Fan, Zhou Dongyu, etc. but so far, Douban has scored 6.0 points and more than 50000 people.
"Anti corruption storm 5: the final chapter" also has a strong lineup, starring Chinese and Hong Kong actors such as Gu Tianle, Zhang Zhilin, Zheng Jiaying and Xuan Xuan. So far, the Douban score of the film is 5.1 points. Since 2014, the "anti corruption storm" series has maintained the rhythm of one in two years and launched five in succession. However, the reputation of this series has not been ideal. Except that the score of the first Douban reached 6.1, the subsequent sequels did not exceed 6 points.
Third at the box office on New Year's day, Douban scored 4.8 points for the ancient costume comedy film Li Mao changing the prince starring Ma Li and Chang Yuan. In addition, the word-of-mouth of the love film "love in years" released on the last day of 2021 is not ideal, and Douban scores 5.8 points.
(film release on January 1, source: cat's eye Professional Edition)
It is worth noting that, in the new year's day schedule of this year, although the two films "love myth" and "lion boy" account for a small proportion, the attendance rate is much higher than that of other films. Especially on January 1, the proportion of "love myth" is only 0.8%, but the attendance rate is close to 50%. The proportion of "lion boy" is 1.7%, and the attendance rate is 37.3%, The score of these two films in Douban is 8.3, which has also aroused extensive discussion since their release.
12 films fight the Spring Festival
With the end of new year's day, the most important film schedule of the year "Spring Festival" is coming, and some of them have already started publicity work.
According to the schedule calendar of cat's eye professional edition, 12 films will be released on the day of the Spring Festival on February 1, including "super family", "miracle", "Four Seas", "the killer is not too calm" and "sniper".
Comedy has always been the demand of the Spring Festival. This year's Spring Festival has gathered three comedies, "super family", "Four Seas" and "the killer is not too calm". Among them, "the killer is not too calm" is starred by Mary, and "super family" and "four Seas" are starred by Shen Teng.
Shen Teng and Ma Li are actors and actresses with great market appeal in comedies in recent years. The box office of Shen Teng's starring works has reached 21.6 billion. At present, only two actors have starred in more than 20 billion box office works in the world, and Shen Teng's achievements are second only to Wu Jing, who is 24.5 billion; The box office of Ma Li's starring works also exceeded 9 billion yuan, ranking among the best among female stars.
China's Yiyang Qianxi Yiyang Qianxi and Wang Zhuanjun's "miracle" are also highly anticipated. Wen Makino is a new director of the past few years. He was awarded a number of honors for the 3 billion 100 million box office "I am not a drug God". The new "actor" after the 00 post is the new actor. The long Jin lake, the starring actor, has just won the title of the Chinese movie box office in Makino.
In addition, the main theme film "sniper" directed by Zhang Yimou on the theme of resisting US aggression and aiding Korea has also been set for the Spring Festival, which is the first time Zhang Yimou has challenged the theme film and television of resisting US aggression and aiding Korea, and Zhang Yimou himself won his 10th Golden Rooster award trophy in the 34th China Film Co.Ltd(600977) Golden Rooster Award not long ago.
It can be said that from the perspective of directors and cast, the competitiveness of the above four films is not small, and behind these films, there are many head film companies.
According to the professional version of cat's eye, at present, the "super family" with the largest number of "cat's eye wants to see" is produced by happy Mahua, China Film Co.Ltd(600977) and Shanghai Ali film. The joint products include 10 companies such as Hengdian Entertainment Co.Ltd(603103) and rongchuang future film and television. The issuers are China Film Co.Ltd(600977) and taopiao. The producers of miracle include bad monkey, China Film Co.Ltd(600977) , Ali film, Wanda film and television, etc. The producers behind "Four Seas" are not only Tingdong film, which is directed by Han Han himself, but also Ali film, Bona film, cat's eye micro film and Hengdian film. In addition to the super power family, happy Mahua also produced this killer is not too calm. The producers behind this film also include Xinli media, Xihong film and television, happy Mahua, cat's eye micro film, Tencent film, etc.
After the release of the spring festival film last year, the "two super" competition pattern of "Hello, Li Huanying" and "Chinatown detective 3" soon formed. The two films jointly won nearly 80% of the box office of the Spring Festival. From the film information of this year's Spring Festival and the current market performance, the Spring Festival in 2022 may present a different competition pattern.
In an interview with the international finance news, Xiang Kai, a young playwright and director, said that at present, it is difficult to wait and see which film in the Spring Festival this year can ride the dust at the box office, far surpassing other competitors. Behind the films in the Spring Festival this year are several head companies. From the perspective of work quality and content, these film teams are also good, As for whether it can stand the test of the Spring Festival market, we should also look at the situation of the epidemic situation.
Shanghai Securities believes that a number of high-quality domestic films have announced the Spring Festival, and the box office is expected to reach a new high. Films with market appeal announced that the fixed spring festival will effectively stimulate film consumption and accelerate the recovery of the industry. The Spring Festival in 2022 is expected to hit a new record at the box office.
(International Finance News)
