On January 4, one month before the opening of the 2022 Beijing Winter Olympic Games, the Winter Olympic concept stocks were boiling ahead of time. As of the closing on the 4th, the Winter Olympics index of CSI Taurus app rose 2.98%, Hangzhou Arcvideo Technology Co.Ltd(688039) , Beijing Jiaxun Feihong Electrical Co.Ltd(300213) rose more than 10%, Lander Sports Development Co.Ltd(000558) , Bingshan Refrigeration & Heat Transfer Technologies Co.Ltd(000530) , Skyworth Digital Co.Ltd(000810) , Shanghai Wondertek Software Co.Ltd(603189) and other harvest "one word" limit.
China Securities Journal · CSI Taurus reporter found that the ice and snow industry contains huge business opportunities. At the same time, a number of listed companies including Shanghai Challenge Textile Co.Ltd(002486) , Shuhua Sports Co.Ltd(605299) , Hangzhou Arcvideo Technology Co.Ltd(688039) , China United Network Communications Limited(600050) , Fujian Snowman Co.Ltd(002639) , Bingshan Refrigeration & Heat Transfer Technologies Co.Ltd(000530) , Newland Digital Technology Co.Ltd(000997) participated in the Winter Olympic Games and helped the Winter Olympic Games.
nearly trillion industrial blue ocean is expected
Industry insiders pointed out that driven by the Beijing Winter Olympic Games, the ski industry chain will extend from light industries such as personal equipment, consulting services and education and training to heavy industries such as snow field construction and snow field equipment manufacturing, and to derivative industries such as ski competition industry and communication media.
Policy support for the ice and snow industry has been consistent from the central to local governments. The opinions of the general office of the State Council on promoting national fitness and sports consumption and promoting the high-quality development of the sports industry issued on September 17, 2019 pointed out that it is necessary to accelerate the development of the ice and snow industry, promote the deep integration of the ice and snow industry and related industries, reasonably plan and widely mobilize social forces to invest in the construction of ice and snow sports venues and facilities. Strive to achieve the goal of "300 million people participating in ice and snow sports" by 2022 with a total scale of more than 800 billion yuan.
As the main competition place of the Winter Olympic Games, Hebei Province also attaches great importance to the ice and snow industry. In June 2020, the general office of Hebei provincial government issued the implementation opinions on promoting national fitness and sports consumption and promoting the high-quality development of sports industry. Hebei Province will promote ice and snow sports and ice and snow industry to take root in Zhangjiakou. By 2022, the total scale of the province's ice and snow industry will reach 120 billion yuan.
Beijing has also stepped up efforts to cultivate the ice and snow industry. In September 2021, it launched the implementation plan for Beijing to cultivate and build an international consumption center city (2021-2025), which proposed to actively promote ice and snow consumption and support the international Snowboard Federation, Freestyle Ski platform world cup, mainland Ice Hockey League and other high-level international Chinese sports events to be held in Beijing. Increase the supply of ice and snow sports facilities, and each district has at least one standard indoor ice court. We will vigorously popularize mass ice and snow sports. By 2022, the number of people participating in ice and snow sports in the city will reach 10 million.
With the support of the policy side, industrial capital is overweight into the Bureau. According to Tianyan survey data, there are more than 8500 ice and snow sports related enterprises in China whose status is in business, existing, moving in and moving out, and whose name or business scope includes "skiing, skating, hockey, curling, ice and snow sports, snow sports and ice sports".
From the perspective of provincial distribution, Shandong Province has the largest number of ice and snow sports related enterprises, more than 1000. Hebei and Guangdong ranked second and third respectively. The number of relevant enterprises registered is booming year by year. From 2017 to 2019, the annual number of ski related enterprises in China has always been more than 700, increased to 1165 in 2020, and reached the historical peak of 1497 in 2021.
listed companies help the Winter Olympics in an all-round way
With the Winter Olympics approaching, investors' attention to the participation of Listed Companies in the Winter Olympics has increased sharply.
China Securities News · China Securities Taurus reporter found through the interactive and easy platform search of Shenzhen stock exchange that in the past month, issues related to the Winter Olympic Games were mentioned 459 times, accounting for 38% of the interaction volume in the past year.
In terms of the industry attributes of listed companies participating in the Winter Olympics, it involves sports equipment and clothing, digital technology, ice and snow machinery and equipment, building lighting, licensed commodity support and digital payment.
Sports equipment and clothing are directly used in athletes' preparation. For example, Shanghai Challenge Textile Co.Ltd(002486) company, as the uniform fabric supplier of the Beijing Winter Olympic Games, mainly provides warm fleece fabrics, while Shuhua Sports Co.Ltd(605299) is the official fitness equipment supplier of the Winter Olympic Games.
The construction of Winter Olympic venues is inseparable from mechanical equipment enterprises. The iceberg project of Bingshan Refrigeration & Heat Transfer Technologies Co.Ltd(000530) subsidiary won the bid for the sled track simulation test section of the Winter Olympics, Fujian Snowman Co.Ltd(002639) has been applied to the ammonia refrigeration system of Chongli changchangling ski resort, one of the national training venues of the Beijing Winter Olympics, and the national snowmobile and sled center in Yanqing competition area.
In addition, the sense of science and technology will be an important feature of this winter Olympic Games. 4K related services of Hangzhou Arcvideo Technology Co.Ltd(688039) support the broadcasting of the Winter Olympic Games; Skyworth Digital Co.Ltd(000810) is responsible for tackling the key problems of VR helmet technology, and the product has been applied to many test competitions of science and technology Winter Olympics; China United Network Communications Limited(600050) apply 5g technology to the scene of watching, participating and hosting the competition; Beijing Jiaxun Feihong Electrical Co.Ltd(300213) also participated in the relevant communication support of the Winter Olympic Games.
For the audience, buying souvenirs of the Winter Olympic Games can enrich the viewing experience. Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) it has the qualification of licensed retailer and manufacturer for the 2022 Winter Olympic Games, and has obtained the production qualification of Winter Olympic licensed commodities such as plush and toys of other materials. China Sports Industry Group Co.Ltd(600158) is also a licensed retailer of the Winter Olympic franchise plan.
It is worth noting that the digital RMB will be intensively applied at the current Winter Olympic Games. Newland Digital Technology Co.Ltd(000997) said that the company participated in the construction of digital RMB application scenarios at the Beijing Winter Olympic Games. Chutian Dragon Co.Ltd(003040) introduced that the company is actively preparing digital RMB hardware wallet and other related products for the Beijing Winter Olympic Games.
(China Securities Journal)
