At the beginning of the new year in 2022, Kweichow Moutai Co.Ltd(600519) will usher in two good news.
First, on the last day of 2021, Kweichow Moutai Co.Ltd(600519) issued the announcement on the production and operation of the whole year. In 2021, it is expected to achieve a total operating revenue of about 109 billion yuan (including about 93.2 billion yuan for Maotai liquor and about 12.6 billion yuan for series liquor), an increase of about 11.2% year-on-year; The net profit attributable to the shareholders of the listed company is expected to be about 52 billion yuan, a year-on-year increase of about 11.3%. after preliminary accounting, the company will produce about 56500 tons of Maotai base liquor and about 28200 tons of series base liquor in 2021.
It is worth mentioning that This will be the first time that Kweichow Moutai Co.Ltd(600519) the total annual operating revenue will exceed 100 billion yuan . In 2020, the total operating revenue of the company will be 97.993 billion yuan.
In addition to the performance forecast, the price of Maotai also increased on the first day of the new year. According to media reports, relevant people in Maotai have learned that from January 1, 2022, the prices of new rare Maotai liquor and aged Kweichow Moutai Co.Ltd(600519) liquor 15 will be increased. It is understood that the retail guide price of new rare Maotai liquor was raised by 100 yuan, from 4499 to 4599 yuan; The retail guide price of aged Kweichow Moutai Co.Ltd(600519) liquor 15 was raised by 1000 yuan, from 4999 to 5999 yuan.
In terms of share price, after the adjustment of Kweichow Moutai Co.Ltd(600519) in 2021 for more than half a year, the share price rose again at the end of the year, with a cumulative increase of 3.6% for the whole year, and finally closed at 2050 yuan / share.
For the announcement on the annual production and operation of Maotai, Everbright Securities Company Limited(601788) commented that the production capacity of Maotai liquor was exceeded, escorting the subsequent expansion. In 2021, the company produced about 56500 tons of Maotai base liquor and about 28200 tons of series base liquor, an increase of 12.5% / 13.1% respectively compared with 2020. Previously, according to the production and quality conference of Maotai Group in 2021, the design / actual production capacity of Maotai liquor is expected to be 427 / 55300 tons and the design / actual production capacity of series liquor is expected to be 252 / 29000 tons in 2021. The production capacity of Maotai liquor is released smoothly and exceeds the set target. The production capacity of series liquor is expanded year by year, and the technical transformation project of 30000 tons Maotai flavor series liquor is expected to be completed by the end of 2022, laying a solid foundation for subsequent scale expansion.
Everbright Securities Company Limited(601788) said that looking forward to 2022, the company’s marketing reform under the leadership of the new management will bring more highlights.
On the one hand, the price control is expected to be effective. After canceling the unpacking policy of Maotai liquor other than pumao in October 2021, the unpacking policy of Feitian Maotai 6 bottles will be cancelled recently to meet the full container demand, and the unpacking will be carried out in accordance with the specification requirements of 12 bottles. In addition, the dealers will be provided with Feitian Maotai at the end of 21 and the amount of commercial super system in Guizhou Province will be increased, At present, the wholesale price of bulk bottles is about 2600-2700 yuan and the wholesale price of whole boxes is about 3200-3250 yuan. The price difference has narrowed. The follow-up reform measures are expected to promote Maotai liquor to further return to the commodity attribute.
On the other hand, the company continues its marketing reform, so that the certainty of recovering channel profits is high, and the investment volume of direct supply channels such as direct sales, e-commerce and supermarkets may further increase. At the same time, the company has recently launched new rare Maotai liquor, and further improved the echelon of non-standard products such as zodiac, boutique, year and treasures. Maotai 1935 and rare Maotai are also expected to contribute to the increment in 2022.
(Financial Associated Press)
