Qufu, Shandong: make efforts to "create two innovations", and the branches are full of cultural fruits

In recent years, Qufu City, Shandong Province has actively promoted the creative transformation and innovative development of excellent traditional culture, created a highland for inheriting and carrying forward excellent traditional culture, and built a diversified and three-dimensional cultural inheritance and development pattern, so that the power of traditional culture can flourish in Confucius' hometown.

promote "common people Confucianism" -

everyone is polite and harmonious

On March 7, in Luyuan new village, Nishan Town, Qufu City, a new activity of "mother-in-law and daughter-in-law boasting each other" was held with warmth. 10 pairs of good mother-in-law and daughter-in-law count life in detail face to face. You praise me for being filial, I praise you for being meritorious, you praise me for being sensible, and I praise you for being tolerant... Vivid images of good mother-in-law and daughter-in-law are presented in front of you.

In combination with the "mother-in-law and daughter-in-law boasting meeting", Luyuan new village also carried out a series of activities of "I do something for my mother-in-law". The daughter-in-law bought a new dress and said warm words for her mother-in-law to promote the good family style of respecting and respecting the elderly, harmony and fraternity.

The nourishment of Confucian culture provides a suitable soil for Qufu to carry forward the traditional virtues of the Chinese nation and inherit excellent traditional culture. The Confucius lecture hall, which inherits the Confucian culture, a new era civilization practice station integrating education and serving the masses, innovates the "harmony is precious" mediation room of rural governance, and the "four virtues list of good deeds and righteous deeds" that encourages villagers to be good, has become the "standard configuration" of each village.

The city has established 57 civilized practice volunteer service teams, and more than 20000 volunteers have carried out more than 26000 activities, focusing on difficult groups such as left behind children, empty nesters and disabled people, and carefully cultivated more than 50 distinctive and warm volunteer service brand projects such as "happy canteen", "Jinhui helping the elderly", "caring for holidays" and "meeting dawn".

It is understood that Qufu continues to deepen the "six entry" project of traditional culture, and comprehensively promote excellent traditional culture into schools, institutions, rural areas, communities, enterprises and families; Deepen the "people's Confucianism Festival" activities, and widely carry out activities such as "classic preaching", "reciting classics by the whole people", "reading by the whole people" and "music with one family", so as to make excellent traditional culture enter the homes of ordinary people from the height of temples and halls; Activities such as writing family instructions and drying family customs were held to form a vivid situation of "everyone is polite, every household is harmonious and beautiful, and everything is clean".

promote the "integration of culture and tourism" -

tourism commodities lead the fashion, and the cultural industry has distinctive characteristics

During the Spring Festival, Qufu Sankong scenic spot, with the theme of "Confucius' new year · lucky Chinese year", carried out a series of Spring Festival cultural activities to reproduce the unique flavor of Confucius. On the basis of restoring the traditional customs of the Spring Festival and adding cultural activities, tourists can really experience the original traditional Chinese Spring Festival Customs in Confucius' hometown.

In addition, the city has also carried out activities such as Spring Festival civilized etiquette training, "collection of original Spring Festival couplets for the" year of knowing etiquette, Mingde and happiness "and" my family's Spring Festival ceremony "online interaction, integrated experiential social education activities into various scenic spots, and launched cultural and creative products such as" benevolence, righteousness, etiquette, wisdom and faith "sanitary clothes and blind boxes for Spring Festival etiquette. At present, the development mode of high-level integration of cultural creativity and science and technology is becoming a new highlight of Qufu cultural tourism.

In recent years, with the support of large projects, Qufu has innovated and rebuilt the carrier of inheritance and communication. The "old three holes" are full of new vitality, and the "new three holes" are full of new charm. A series of supporting upgrading projects for the Nishan world civilization forum, such as Nishan lecture hall, Nishan binshe and Luyuan new village, have been completed and put into operation, and special classes for key projects such as the National Archaeological Site Park of the ancient city of Lu and the city of culture and tourism of Lu have been promoted, The aggregation effect of large projects is accelerating.

Tourism commodities lead the fashion, the cultural industry has distinctive characteristics, and the inheritance carriers are three-dimensional and diverse. Qufu is creating its own distinctive label on the "two innovations" of culture. By enriching tourism formats, activating cultural factors, realizing the deep integration of culture and tourism, the city has become a powerful engine to promote cultural "two innovations", incubated and expanded a number of cultural enterprises and characteristic brands such as Sankong cultural tourism company and Nishan cultural investment company, developed nearly 1000 cultural enterprises of all kinds, and formed education and training, exhibition and performing arts, cultural relic reproduction, antique trading Characteristic industries such as ancient garden construction, Confucian cuisine catering, seal cutting and regular script carving were rated as the pilot of "deep integration of culture and science and technology" in the province.

"We always keep in mind the entrustment of Xi Jinping general secretary, go all out to do a good job in the integration article, and show new achievements in building a leading demonstration area for cultural 'two innovations'." Li Li, Secretary of Qufu municipal Party committee, said that Qufu will host the provincial tourism development conference, the world famous cultural tourism city forum and the Chinese seal cutting Expo with high standards, do a good job in the Confucius Culture Festival and the Nishan world civilization forum, speed up the construction of key projects, carefully build a number of cultural "two innovation" demonstration sites, and further promote the "eight integration" of Chinese excellent traditional culture, Build Qufu, a virtue of the new era, strive to build a national model city for cultural innovation and innovation, a highland for exchanges and mutual learning of world civilizations, and strive to become a national first-class cultural city.

Author: Zhang Yan, Li Xiao, farmer's daily, China rural network reporter Cheng Tianci

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