On the afternoon of March 15, star Deng Lun was recovered and fined 106 million yuan for tax evasion, and there were as many as 9 hot search topics related to microblog.
some netizens checked Deng Lun's 15 business endorsements, covering skin care, clothing, household appliances, food and even travel photography. Among them, yunmi smart home became the first brand to announce the termination of the contract, followed by jiujiuya. Netizens left messages under the microblogs of JUNLEBAO, Bulgari, Paris L'Oreal and other brands
Deng Lun has issued a letter of apology through his personal microblog: in the process of cooperating with the inspection of the tax department, I have deeply reflected on myself and realized my mistakes. I accept all the decisions of the tax authority. I am willing to bear all the responsibilities and consequences, and work hard as always, I deeply apologize for the current occupation of public resources by the epidemic p align = "center" Deng Lun publicly apologized on Weibo
As of the time of publication, Deng Lun's personal voice accounts of micro-blog, Deng Lun tiktok micro-blog and Deng Lun have been sealed. P align= "center" Dunlun personal micro-blog
several listed companies have attracted attention
The news of Deng Lun's tax evasion soon spread in the capital market. Although A-Shares had closed when the news was released, some investors still paid attention to several listed companies related to Deng Lun and discussed them on the investor interaction platform.
The reporter found that among the brands endorsed by Deng Lun, yunmi, a US stock company, responded most quickly.
yunmi smart home just released the microblog of Deng Lun's brand at 14:00 today. As soon as the news of Deng Lun's tax evasion came out, yunmi quickly deleted the relevant endorsement microblog and issued a statement at 16:08, saying that it terminated its cooperation with Deng Lun . Netizens joked that "two-hour spokesperson" and "netizens who eat melons don't react as fast as you".
In Deng Lun's business list checked by netizens, A-share company Suofeiya Home Collection Co.Ltd(002572) stands out.
In the stock bar of Suofeiya Home Collection Co.Ltd(002572) , investors began to post at 16:57 to discuss Deng Lun's tax evasion. At 17:35, Suofeiya Home Collection Co.Ltd(002572) also quickly issued a notice on the cancellation of cooperation between the company and Deng Lun and the removal of relevant materials from the shelves
As of Tuesday's close, Suofeiya Home Collection Co.Ltd(002572) reported 17.06 yuan / share, down 7.98%. However, some investors are still posting on the stock bar to express concern about the trend of the company's share price the next day.
In addition to the brands directly endorsed by Suofeiya Home Collection Co.Ltd(002572) for Deng Lun, Sichuan Teway Food Group Co.Ltd(603317) , Jinzai Food Group Co.Ltd(003000) and Mango Excellent Media Co.Ltd(300413) are a little "lying shot".
It is understood that Sichuan Teway Food Group Co.Ltd(603317) once said in 2021 that the company mainly publicized its "good family" brand in terms of advertising, and Deng Lun served as the brand spokesperson. Investors immediately discussed the matter at the stock bar. As of the first three quarters of this year, there were 44100 Sichuan Teway Food Group Co.Ltd(603317) shareholders.
Some enthusiastic investors said that the business between the company and Deng Lun has expired in January this year, so this matter should not have any impact on the company. However, some investors said that the marketing expenses of the company were high last year, which is suspected to be related to the endorsement fee. According to Sichuan Teway Food Group Co.Ltd(603317) 's 2021 semi annual report, the company's business promotion expenses in the first half of last year were 542813 million yuan, compared with 192600 yuan in the same period of last year.
The situation of Jinzai Food Group Co.Ltd(003000) is similar to that of Sichuan Teway Food Group Co.Ltd(603317) and Deng Lun was once invited as a spokesperson.
at 17:43 on Tuesday, Jinzai Food Group Co.Ltd(003000) replied to the investors in the stock bar that the relevant agreement signed between the company and its brokerage company on Deng Lun's endorsement cooperation had expired and terminated on July 15, 2021. There was no other cooperation in the future, and the relevant contract amount was tax inclusive
In addition to endorsements, the business of stars is also inseparable from the shooting of film and television dramas and the recording of variety shows.
Deng Lun, as a permanent guest of mango variety "escape from the chamber of secrets" and a flying guest of "detective 7", netizens have said whether the two programs should be "cool". In Mango Excellent Media Co.Ltd(300413) shares, investors also showed concern.
At present, many netizens said that it is rumored that the latest season of "escape from the chamber of secrets" began to be recorded in April this year, so replacing Deng Lun should not have an impact on the program recording, but Deng Lun may need to pay liquidated damages to mango station; The fifth issue of detective 7 has been broadcast. It's just that it's troublesome to mosaic the scenes related to Deng Lun in the later stage.
In addition, according to tianyancha, there are two companies under Deng Lun's name, namely Deng Lun (Shanghai) film and television culture studio and Zhoushan Deng Lun film and television culture studio. Both studios are Deng Lun's sole proprietorship enterprises, established in 2016 and 2018 respectively, with registered capital of 1 million yuan and 100000 yuan respectively.
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