On January 3, the topic of ” Three Squirrels Inc(300783) advertising using red scarf is accused of being illegal” appeared on the first hot search of sina Weibo, causing heated discussion among netizens.
According to jiupai news microblog, following the controversy over the makeup of models in the publicity posters, recently, another netizen exposed that a marketing advertisement in Three Squirrels Inc(300783) 2019 was suspected of breaking the law. In a group of posters called “brain toning Festival”, the man in the picture is wearing a red scarf and is suspected to be dressed up as a young pioneer. A court issued a document that using a red scarf in commercial advertisements has been suspected of violating the law .
Three Squirrels Inc(300783) sent an apology:
has been offline in April 2019. Relevant pages and products
On the afternoon of January 3, Three Squirrels Inc(300783) issued a letter of apology through the official microblog. Three Squirrels Inc(300783) said that recently, an online report company used the pattern of “red scarf” on an advertising page in 2019, which attracted social attention. In this regard, we express our most sincere apologies to consumers and all sectors of society who care, support and trust Three Squirrels Inc(300783) .
In view of the above problems, the company established a working group for the first time to carry out self inspection and self correction from the aspects of advertising, official website, product packaging and details page in combination with similar problems discussed recently.
Three Squirrels Inc(300783) said that after investigation, the advertisement was launched on March 28, 2019, and the company did not strictly check the online audit of this page. After receiving the letter from Wuhu Youth Work Committee, our company realized the seriousness of the problem, has offline the relevant pages and products on April 1, 2019, and strengthened the internal compliance audit and employee training publicity.
Three Squirrels Inc(300783) rooted in China and founded in Wuhu, Anhui Province, it is a native national brand. We welcome all sectors of society to continue to pay attention to Three Squirrels Inc(300783) . We will humbly accept the supervision and criticism from consumers, regulatory authorities and the media, take this as a lesson, correct deficiencies and avoid the recurrence of such problems.
revenue fell,
higher market value evaporated 20 billion
According to the previous report of the daily economic news, Three Squirrels Inc(300783) was founded in 2012. It is one of the food e-commerce enterprises with large sales scale in China. The annual sales in 2019 has exceeded 10 billion, becoming the first enterprise in the snack industry to exceed the threshold of 10 billion. On July 12, 2019, Three Squirrels Inc(300783) was successfully listed on the gem of Shenzhen Stock Exchange, becoming the “first share of Internet leisure snacks”.
At the initial stage of listing, Three Squirrels Inc(300783) share price soared all the way. From the issue price of 14.68 yuan / share, the highest share price hit 91.09 yuan / share in less than a year. At the peak of , the total market value exceeded 36 billion yuan .
However, since June 2020, Three Squirrels Inc(300783) share price has continued to decline. As of the closing on December 31, 2021, Three Squirrels Inc(300783) closed at 38.97 yuan / share, down 0.41%. The total market value of was 15.627 billion yuan, nearly 60% lower than the peak, and the evaporation exceeded 20 billion yuan .
Meanwhile, the revenue of Three Squirrels Inc(300783) continued to decline in 2021.
According to the third quarter report released by the company in October, in the third quarter of 2021, Three Squirrels Inc(300783) operating revenue was 1.809 billion yuan, a decrease of 8.59% over the same period of last year and 17.88% over the same period of 2019.
This is not Three Squirrels Inc(300783) the first quarterly revenue decline. In the third and fourth quarters of 2020, the company’s revenue decreased by 10.16% and 25.9% year-on-year respectively. In the first quarter of 2021, although the company’s revenue increased by 7.58% year-on-year, it fell again by 13.57% in the second quarter. Throughout the first three quarters, Three Squirrels Inc(300783) revenue totaled 7.070 billion yuan, a year-on-year decrease of 2.23%.
Source: Three Squirrels Inc(300783) screenshot of the third quarter report of 2021
“During the reporting period, the company continued to make adjustments around ‘scale and profit’ based on the environmental changes of ‘Internet decentralization’ since 2020.” Three Squirrels Inc(300783) said in the third quarterly report.
However, the profit of Three Squirrels Inc(300783) increased. In the third quarter of 2021, the net profit attributable to the shareholders of the listed company was 90.4289 million yuan, a year-on-year increase of 18.29%; The net profit attributable to the parent company in the first three quarters totaled 442 million yuan, a year-on-year increase of 67.35%.
(Daily Economic News)
