On January 3, Three Squirrels Inc(300783) official wechat issued an apology letter on the use of the “red scarf” pattern in the advertisement, saying: “express our most sincere apologies to consumers and all sectors of society who care, support and trust Three Squirrels Inc(300783) .” This is the Three Squirrels Inc(300783) second apology in 10 days.
Three Squirrels Inc(300783) the apology letter said: Recently, it was reported on the Internet that an advertising page of our company in 2019 used the pattern of “red scarf”, which attracted social attention. In this regard, we express our most sincere apologies to consumers and all sectors of society who care, support and trust Three Squirrels Inc(300783) . In view of the above problems, the company established a working group for the first time to carry out self inspection and self correction from the aspects of advertising, official website, product packaging and details page in combination with similar problems discussed recently.
It is understood that the above advertisement with “red scarf” was launched on March 28, 2019. In response, Three Squirrels Inc(300783) said: “the on-line audit of this page is not strict. After receiving the letter from Wuhu Youth Work Committee, our company realized the seriousness of the problem, took off the relevant pages and products on April 1, 2019, and strengthened the internal compliance audit and employee training and publicity.”
This is Three Squirrels Inc(300783) ‘s second apology in ten days. On October 26, ” Three Squirrels Inc(300783) response to the model makeup dispute” was posted on the microblog hot search. In response to the fact that some netizens believe that the Three Squirrels Inc(300783) 2019 product poster is “deliberately vilifying the Chinese people”, the Three Squirrels Inc(300783) issued a statement that the model’s makeup is built based on their personal characteristics without deliberate vilification. Three Squirrels Inc(300783) apologizes for the discomfort caused by this.
This product poster originates from the promotion of hot and sour powder launched in Three Squirrels Inc(300783) October 2019. In the microblog publicity, Three Squirrels Inc(300783) uses multiple publicity posters, in which the model image includes “squinting eyes”, “thick lips” and other elements. Some netizens believe that Three Squirrels Inc(300783) is deliberately vilifying Chinese people.
For the “squint” incident, Three Squirrels Inc(300783) founder Zhang Liaoyuan said: “as a domestic snack brand with only nine years of head, we must have many shortcomings, but we should base ourselves on the new development stage, raise our vision and improve requirements, strengthen confidence and forge ahead, and let the Three Squirrels Inc(300783) brand stand on a new level.”
Zhang Liaoyuan has not made public comments on the “red scarf” incident. However, Three Squirrels Inc(300783) said in its apology letter that Three Squirrels Inc(300783) is rooted in China and founded in Wuhu, Anhui Province. It is a native national brand. We welcome all sectors of society to continue to pay attention to Three Squirrels Inc(300783) . We will humbly accept the supervision and criticism from consumers, regulatory authorities and the media, take this as a lesson, correct deficiencies and avoid the recurrence of such problems.
(blue whale Finance)
