One wave is not flat, another wave rises. On January 2, ” Three Squirrels Inc(300783) advertisement” once again aroused controversy among netizens.
According to media reports, recently, some netizens exposed that a marketing advertisement in Three Squirrels Inc(300783) 2019 was suspected of breaking the law.
In a group of posters called “brain tonifying Festival”, the man in the picture is wearing a red scarf and is suspected to be dressed up as a young pioneer . A court issued a document that using a red scarf in commercial advertisements has been suspected of violating the law .
It is understood that the provisions on the production and use of the flag, emblem, red scarf and cadre logo of the Chinese youth vanguard issued by the National Youth Work Committee on November 28, 2005 shows that the flag, emblem, red scarf, cadre logo and their patterns of the Chinese youth vanguard shall not be used in trademarks, commercial advertisements and commercial activities .
In addition, in 2020, the general office of the Youth League Central Committee and the office of the National Youth Work Committee issued the regulations on the use and management of the red scarf, team flag, team emblem, team member (captain) logo and team song of the Chinese youth vanguard, which once again made it clear that the red scarf, team flag, team emblem, team member (captain) logo and their patterns and names, team song name, lyrics, music score, etc. shall not be used or used in disguised form for enterprise name Trademark registration, commercial advertising, business, entertainment and other activities , shall not be used in private celebrations, parties and other inappropriate occasions.
In this regard, some netizens left a message “it seems that Three Squirrels Inc(300783) really needs to make up his brain”.
Some netizens questioned that “I’m curious about who is controlling everything behind the scenes. It’s really ‘well intentioned’ to dig out what was Three Squirrels Inc(300783) three years ago”.
It was reported that in January 2nd, the poster was not found in the official micro-blog Three Squirrels Inc(300783) , but found that the official account of the ” Three Squirrels Inc(300783) shop” with the account number Three Squirrels Inc(300783) was still found with posters and information about related activities. At present, the relevant contents can no longer be viewed.
On the 3rd, Three Squirrels Inc(300783) official microblog released a letter of apology in response to the use of red scarf patterns in the advertisement.
Three Squirrels Inc(300783) said that a working group had been established for the first time to carry out self inspection and self correction from the aspects of advertising, official website, product packaging and details page. After investigation, the advertisement was launched on March 28, 2019, and Three Squirrels Inc(300783) did not strictly check the online audit of this page. After receiving the letter from Wuhu Youth Work Committee, Three Squirrels Inc(300783) has offline relevant pages and products on April 1, 2019, and strengthened internal compliance audit and employee training and publicity.
Netizens’ attention to this matter is not difficult to understand. not long ago, Three Squirrels Inc(300783) was questioned because of model makeup. on December 26, 2021, # Three Squirrels Inc(300783) model # boarded the microblog hot search. Some netizens posted the product publicity poster of Three Squirrels Inc(300783) in October 2019. Due to the “squinting eyes” makeup of the model in the poster, some netizens thought that Three Squirrels Inc(300783) was deliberately vilifying the Chinese people .
Subsequently, Three Squirrels Inc(300783) official microblog responded that the product was launched in 2019. The models on the advertising page were Chinese, and their makeup was built based on their personal characteristics without deliberate ugliness. In response to netizens’ feedback that the model’s makeup did not meet the public’s aesthetics and caused discomfort, Three Squirrels Inc(300783) said that it was deeply sorry, had replaced the page at the first time, and had arranged to check other product pages of the company to eliminate similar situations.
It is understood that Three Squirrels Inc(300783) was founded in 2012. It is one of the food e-commerce enterprises with large sales scale in China. It is also the first enterprise in the snack industry with annual sales exceeding the threshold of 10 billion. It was successfully listed on the gem of Shenzhen Stock Exchange on July 12, 2019, becoming the “first share of Internet leisure snacks”.
According to the securities times, at the initial stage of listing, Three Squirrels Inc(300783) share price soared all the way, from the issue price of 14.68 yuan / share to the highest share price of 91.09 yuan / share in less than a year, with a total market value of more than 36 billion yuan at the peak.
However, since June 2020, Three Squirrels Inc(300783) share price has continued to decline. By March 2021, it once fell to 34.01 yuan / share, leaving only a little more than 1 / 3 of the original share price, and the market value has evaporated more than 20 billion yuan.
As of the latest, Three Squirrels Inc(300783) reported 38.97 yuan / share, with a total market value of 15.63 billion yuan.
(Beijing business daily)
