On December 31, 2021, Jay Chou and Kunling couple aired the NFT image of phantom bear on the social platform respectively. Jay Chou said in the accompanying text under the picture that this was “the first special gift received by brother”.
Illustration: sales page of Jay Chou NFT project on opensea platform
Shell finance reporter found that in fact, phantom bear is an NFT product designed by Jay Chou’s fashion brand Phantaci. This also means that after Yu wenle and Lin Junjie, Jay Chou has become another entertainment star entering the meta universe and NFT.
10000 phantom bears have sold 4500
On January 1, Ezek, an interactive entertainment platform, announced the official launch of the NFT products of phantom bear designed and produced by Jay Chou’s fashion brand Phantaci.
NFT (non fungible token) is translated into non homogenous tokens in Chinese. When an artistic work is cast into NFT, it becomes a unique digital asset on the blockchain. Because of its irreplaceable, many art works were auctioned at sky high prices in foreign trading markets after being “NFT”, which triggered a wave of speculation. In addition, NFT is also considered to be one of the basic technologies necessary to confirm the rights of virtual goods in the future meta universe, so it is often bound with the “meta universe”.
According to public information, Phantaci was founded in 2006 and jointly built by Jay Chou and his friend ric. According to Ezek’s official website, the clothing and accessories of each phantom bear are designed by Phantaci. “Phantom bear is a collection of digital collections generated by 10000 algorithms and can also be used as the membership card of Ezek club. Each phantom bear has a set of unique characteristics and can unlock different and unique access rights for its owner.”
The shell finance reporter logged into the Ethereum home page of phantom bear NFT and found that the price of each phantom bear is different, but the seller stipulates that its base price is 0.38 ether, equivalent to US $1439.63. As of 13:00 on January 3, 2022, Beijing time, 4500 people have owned the phantom bear NFT, and the transaction volume of this NFT product has reached 1800 ether coins, equivalent to US $68.1932 million
Ezek officials said that in the future, Ezek will build a virtual concert in Ezek. “Ezek will buy a piece of virtual land and build a club limited to members in the metauniverse. Everyone who buys phantom bear can participate in the virtual concert with this NFT.”
“In 2013, we were making Jay Chou’s self-directed film rooftop love When I was thinking, can there be a virtual space so that the audience can not only watch the film, but also immerse themselves in the romantic scene of film aesthetics? Now we want to combine our fashion vision with the new blockchain era by establishing phantom bear NFT. The phantom bear has two bright and starry eyes, which fully express the artistic talent of China’s pop king. 10000 phantom bears can not only enable the owner to enjoy rich Wuxi Online Offline Communication Information Technology Co.Ltd(300959) rights and interests, but also enjoy the way of meta cosmic life. ” Ezek official website said.
It is understood that Ezek is starvision Entertainment Ltd. (s.e.l) incubates a digital encryption interactive entertainment platform based on blockchain technology. The founder of s.e.l is Liu Fuhong.
which other star enters the metauniverse? Yu wenle sells NFT to make money Lin Junjie loves “buying a house”
It is understood that this is not the first time entertainment stars have entered NFT and metauniverse.
At present, Yu wenle is most keen on collecting NFT products. A long time ago, he replaced his avatar with the encrypted punk avatar of classic NFT works, and said when asked by Christie’s auction house, “NFT will be the general trend in the future, because it represents the model of an era.”
Shell finance reporter found Yu wenle’s blockchain account “0x279679” and found that he currently has a total of 9 encrypted punk avatars. Interestingly, Yu wenle also made money by selling encrypted punk. The records show that his total cost of buying encrypted punk is $1.23 million, and the entry of selling encrypted punk is $1.58 million.
Compared with Yu wenle, Lin Junjie’s social account avatar is another classic NFT work “boring ape”. However, in addition to buying NFT avatars, Lin Junjie also publicly announced on social networking websites that he bought three virtual lands on decentraland, costing about US $123000, or about 783500 yuan.
Shell financial reporter observed that in addition to stars, major brands also have the action of entering the meta universe. On December 17, Adidas, a sports brand giant, launched the first series NFT of its sports classic series origins. The series is called “entering the meta universe”, which quickly sold out as soon as it was put on the shelves, with a total sales volume of about 22 million US dollars. It is reported that buyers who purchase this series can obtain exclusive access to products, including virtual wearable devices that can be used on platforms such as the sandbox in the blockchain game world, as well as physical products such as hoodies and sportswear.
The Morgan Stanley report shows that when the meta universe comes, the luxury industry will benefit. Digital demand for fashion and luxury brands will rebound from the current low level, resulting in an increase of $50 billion in sales in the luxury industry by 2030. In the next eight years, NFT and social games will increase the total potential market size of luxury giants by more than 10%, and the EBIT of the whole industry will increase by about 25%.
However, it should be noted that at present, foreign NFT products often need to be paid in virtual currency. Based on the policy, China has strict supervision on virtual currency, so China’s NFT products cannot be purchased through virtual currency.
Some people in the blockchain industry told the shell finance reporter that this is because NFT itself is a virtual asset with strong liquidity, so it is very easy to become a tool for speculation, “In fact, the reason why some NFT projects can sell at a high price is also related to the attraction flow effect of celebrities themselves, but there is no guarantee that it can always’ maintain and increase value ‘. Ordinary people need to be cautious when entering the game.”
Ezek also said in the official website disclaimer, This commodity “is not a financial commodity or any investment and wealth management commodity, and the design purpose of the commodity is not for investment. Whether the buyer purchases or sells this commodity, it is the behavior of the buyer at his own discretion and responsibility. The company cannot predict or control the future price change of the commodity, and any price fluctuation has nothing to do with the company.”
(Beijing News)
