On January 3, 2022, the first small and long holiday of the new year is coming to an end. Data released by several online tourism platforms show that young tourists have become the “main force” during the new year’s Day holiday this year. Ctrip data show that among the people who travel on New Year’s day this year, “post-95” and “Post-00” users account for more than half, an increase of more than 10 percentage points over the same period last year. The data of the same journey also shows that the “post-90s” tourists account for 33% and the “post-00s” tourists account for 16%, accounting for about half of the whole travel market.
Affected by the epidemic, short distance peripheral tours and intra provincial tours are still the mainstream choices during the new year’s day this year. Ctrip data show that the proportion of tourism in the province accounts for nearly 60%, an increase of nearly 10% over the same period last year. The most booked products for young tourists on Ctrip platform are train tickets, which only takes 9 minutes to the nearest destination by train. The report of donkey mother tourism network shows that local tourism, intra provincial tourism and peripheral tourism account for more than 80% during the new year’s Day holiday. The report released by Tongcheng travel also shows that local hotel orders account for nearly 50% during the holidays.
It is worth mentioning that during the new year’s Day holiday this year, 30% of the tourists chose to “just leave”, that is, book the hotel the day before the trip. According to the report of the same journey, many tourists choose to go to local hotels for vacation and the new year, and the orders of local hotels account for 48.7% on New Year’s day. Among the tourists who book local hotels, parent-child tourists account for the highest proportion, accounting for 31%, couple travel and family travel account for 27% and 12% respectively.
According to the data of several online tourism platforms, short-distance ice and snow tourism is the hottest theme of this year’s new year’s Day holiday.
According to the data of donkey mother tourism network, the ticket booking volume of ski scenic spots increased by 75% compared with the same period in 2019. Among them, Tonglu shengxianli international ski resort, Hangzhou Daming Mountain wansongling ski resort, Beijing Vanke Shijinglong ski resort, Tianjin Jizhou international ski resort, Xiling Snow Mountain, Wawu mountain, bipenggou and other scenic spots around Chengdu have ushered in the peak passenger flow.
The same trip report also shows that during the new year’s Day holiday this year, the hotel reservation volume around the ski resort increased by 140%, the ticket reservation volume of the ski resort increased by 110% and the ticket reservation volume of ice and snow world scenic spots increased by 220% month on month. Qunar big data shows that the ticket price of Beijing Nanshan Ski Resort doubled during the new year’s day, and the reservation volume of holiday home stay hotels near ski resorts such as Jilin, ABA, Beida lake and Songhua Lake also more than doubled.
It is worth mentioning that during the new year’s Day holiday this year, many “minority play” has become a new “new year” way for young tourists.
According to qunar big data, during the new year’s day, the number of tourists who choose to “travel in pursuit of light” increased significantly, and countless “light seekers” went to various representative places. On the qunar platform, the bookings of Diqing, Dali and Lijiang in Yunnan, Emeishan and ABA Siguniang mountain in Emeishan City, Sichuan, Mapan yongcuo in Tibet and Hunchun in Yanbian, Jilin all exceeded more than 20% in the same period last year, including more than 50% in Yanbian, Jilin Province and ABA, Sichuan.
In other consumption, “script killing” and “eating hot pot” are also popular. According to the data disclosed by Ctrip platform, during the new year’s day this year, the search heat of “live script killing” increased by 50% year-on-year. According to the data provided by Haidilao, the number of diners received from December 31, 2021 to January 1, 2022 was nearly 3.5 million, an increase of more than 25% over the previous weekend (December 24 to 25), and the store operating revenue and turnover rate showed double-digit growth.
(surging News)
