On January 3, according to the travel data released by Ctrip during the new year’s Day holiday in 2022, more than half of the people who travel on New Year’s day this year are Post-00 and post-95 users, an increase of more than 10 percentage points over the same period last year. The most booked products of these young groups on the Ctrip platform are train tickets. The top five favorite high-speed rail destinations are Shenzhen, Chongqing, Chengdu, Guangzhou and Hangzhou.
During the new year’s Day holiday in 2022, the orders of hotels around Shenzhen increased by 37% compared with the same period in 2020, and exceeded the same period in 2021. The top five popular scenic spots in Shenzhen during the new year’s Day holiday are window of the world, Shenzhen wildlife park, splendid Chinese folk village, Shenzhen happy valley and Eastern overseas Chinese town.
The expansion of the scale of young users also has an impact on China’s popular travel destinations. Many “online Red” new first tier cities with vitality labels show strong attraction, and nearly 30% of travel users choose to visit the new first tier cities. Ctrip report shows that among the top ten surrounding popular destinations in China on New Year’s day, new first tier cities such as Nanjing, Chengdu, Hangzhou, Zhengzhou and Changsha occupy half of the seats.
Shen Jiani, senior researcher of the strategic research center of Ctrip Research Institute, said that under the epidemic situation, the active epidemic prevention consciousness of “don’t go far, play around” makes many tourists choose to spend their holidays around. The above-mentioned new first tier cities have a strong attraction to the people in their surrounding cities and intercity circles. Many “old places” in front of their homes actively present “new patterns” to cater to the growing momentum of peripheral tourism. The report shows that among the travel orders for peripheral tours on New Year’s day, the number of ticket orders increased by 238% compared with new year’s day in 2020; Among the travel orders in the province, the hotel orders increased by more than 70% compared with 2020.
Ctrip report also shows that under the epidemic prevention and control policy, most users choose to make an appointment in advance. In the orders for new year’s Day holiday this year, about 95% of users book a trip within 20 days before departure. It is worth mentioning that some users have booked this trip as early as two years ago (738 days in advance). I hope this two-year appointment will satisfy TA.
Now there are more and more factors that can attract a person to travel to the destination, a scenery, a food, a photo, or even a script. The report shows that under the background that the post-90s and post-00s are becoming the main force of new consumption, their tentacles of being good at receiving new things have already extended to the field of tourism. After receiving this message, more and more tourism products continue to open up their own borders and unlock new ways for young travelers in advance.
Taking script killing as an example, during the new year’s day this year, the search heat of “live script killing” on Ctrip platform increased by 50% year-on-year. Many scenic spots develop related products. In the interactive real scene script “Buddha trace” produced by Leshan Giant Buddha tourism investment group, tourists can immersively visit Leshan Giant Buddha Scenic spot while doing tasks in ancient clothes; In Hengdian Entertainment Co.Ltd(603103) City, there are also real scenes of the Qing palace, script killing, cultural competition, military fighting, singing and dancing exercises. Tourists will visit the “imperial palace” in the interactive Biao drama with people in the same camp and NPC, so as to achieve the purpose of “tourism + Social Networking”.
The form of “tourism + performance” is also favored by young users. In Ctrip community, the exposure of relevant content during New Year’s day increased by 45% year-on-year. It is understood that next, Ctrip platform will launch the combined product of “sightseeing hall tickets on the 88th floor of Jinmao Building + cloud talk show tickets” in the whole network. Tourists can harvest the joy brought by talk show while climbing the magic capital landmark.
Recently, Ctrip is holding the Spring Festival Promotion of “enjoying the new year and enjoying the cost-effective year”. While collecting the above novel playing methods one by one, it will also bring users pre-sale products such as spring pop hotel packages at a price of 5 fold. During the promotion period, Ctrip’s “super new day” brings the list of new products to be bought in 2022. Popular Hotels and resorts in Guangxi, Sanya, Lijiang, Nanjing, Guilin, Suzhou, Shanghai, Ningbo and other places will launch new products in Ctrip to bring new year flavor to users. In addition, the playing methods and products of winter popular themes such as parent-child paradise, island scenery, hi skiing and hot spring soup will continue to create a sense of winter travel atmosphere for users.
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