What are the characteristics of the tourism market during the new year’s Day holiday? China Securities News · China Securities Taurus reporter found that short distance peripheral travel is still the mainstream choice for users to travel by integrating the data of major tourism platforms. Taking Ctrip data as an example, nearly 60% of travel orders in the province, compared with nearly 50% during New Year’s day in 2020.
In addition, with the Winter Olympic Games approaching, ice and snow themed tourism on New Year’s Day is growing rapidly.
mainly around
Short distance peripheral travel is still the mainstream choice for users. Among the travel orders for peripheral tours on New Year’s day, the number of ticket orders increased by 238% compared with new year’s day in 2020; Among the travel orders in the province, the hotel orders increased by more than 70% compared with 2020.
In terms of cities with concentrated travel, qunar big data shows that Beijing, Shanghai, Chengdu, Chongqing, Shenzhen, Guangzhou, Changsha, Sanya and Wuhan are the most popular reservation cities. The hotel reservation volume of Beijing and Chengdu on New Year’s day in 2022 has doubled year-on-year.
In terms of travel costs, the same trip report said that the average price of air tickets during the new year’s Day holiday increased by 12% year-on-year. On the one hand, this is due to the recovery of travel demand, on the other hand, the resumption of the collection of fuel fees and the price increase of Airlines.
Shen Jiani, senior researcher of the strategic research center of Ctrip Research Institute, said that under the epidemic situation, the active epidemic prevention consciousness of “don’t go far, play around” makes many tourists choose to spend their holidays around. The new first tier cities have a strong attraction to the people in their surrounding cities and intercity circles.
popular ice and snow theme
With the Winter Olympic Games approaching, ice and snow themed tourism is growing rapidly on New Year’s day.
According to the big data of the same trip, hotels and scenic spots related to ice and snow tourism have increased significantly during the new year’s Day holiday. Among them, the hotel reservation volume around the ski resort increased by 140% month on month, the ticket reservation volume of the ski resort increased by 110% month on month, and the ticket reservation volume of ice and snow world scenic spots increased by 220% month on month. Ice and snow world and skiing have entered the top five popular travel themes in New Year’s Day holiday scenic spots.
In terms of exclusive theme tours in winter, the popularity of minority projects such as skiing, watching glaciers and soaking in hot springs has soared. Qunar big data shows that the ticket price of Beijing Nanshan Ski Resort during the new year’s Day holiday has doubled compared with normal days.
During the new year’s day, the number of tourists who choose to follow the light also increased significantly. On the qunar platform, the bookings of Diqing, Dali and Lijiang in Yunnan, Mount Emei and Siguniang in Sichuan, Mapan yongcuo in Tibet and Hunchun in Yanbian, Jilin all exceeded more than 20% in the same period last year.
Due to the limitation of the duration of the new year’s Day holiday, most tourists travel around and parent-child tours, and the passenger flow of large theme parks in Beijing, Shanghai, Guangzhou and other places has increased significantly. Qunar platform data show that on New Year’s Day holiday, the search popularity of national theme parks has increased by more than twice as much as usual. In particular, the theme parks in Beijing and Shanghai, from the current ticket sales situation, choose the 3 day holiday of new year’s day to enter the Beijing Universal Studios, the number of visitors is 2.6 times the previous 3 days, the number of people who play Disney in Shanghai is two times the number of 3 days before.
(China Securities Journal)
