This new year's Day holiday, the cinema is lively again.
According to the data of Lighthouse professional edition, as of the evening of January 3, the box office of new year's day China Film Co.Ltd(600977) reached 1.017 billion yuan. Among them, "hug you through the cold winter", "Li Mao as Prince" and "anti corruption storm 5" ranked among the top three, with box office of 318 million yuan, 226 million yuan and 225 million yuan respectively. Source: Lighthouse professional
"Hug you through the cold winter", starring Jia Ling and Huang Bo, performed well. When the film was not optimistic earlier, the box office performance was stable, breaking 16 film history records in one fell swoop, and the box office performance greatly exceeded the market expectation. It is worth noting that the film is mainly produced and distributed by China Film Co.Ltd(600977) , and the producers behind it also include Alibaba pictures, Hengdian Entertainment Co.Ltd(603103) and other companies.
hug you through the cold winter greatly exceeded the market expectation
"Hug you through the cold winter" is directed by Xue Xiaolu, starring Huang Bo and Jia Ling, and starring Zhu Yilong, Xu Fan and Gao Yalin. With the background of fighting the epidemic, the film tells the love story of several pairs of ordinary Wuhan citizens who are positive, optimistic and support each other in the face of the sudden epidemic. The film aims at ordinary and profound ordinary people under the great era to restore their sincere feelings in the real and human life scene. Source: hug you through the cold winter Movie Poster
The film was not favored by the market earlier. According to the data of Lighthouse professional edition, the box office of the film is expected to be 300-500 million yuan. As the release time approached, some institutions raised their expectations. The box office of the film was concentrated around 700 million yuan, with a maximum of 900 million yuan. As of the evening of January 3, the box office of hug you through the cold winter, which was released for four days, had reached 576 million yuan, and it was no problem to break through the above box office expectations.
With the popularity of "hug you through the cold winter", the number of people who want to see it surged. Based on the data of the two platforms of ticket panning and cat's eye, the cumulative number of people who want to see the film reaches 1087000. According to the data of Lighthouse professional edition, "hug you through the cold winter" has broken 16 film history records, including the box office champion on the first day of the new year's film in 2021. Source: Lighthouse professional screenshot
As the most anticipated film on New Year's day, "anti corruption storm 5" opened high and went low, lower than market expectations. As a film with a group of powerful actors such as Gu Tianle and Zhang Zhilin, the film was highly expected by the market earlier, and the number of people who want to see it is far ahead. The pre screening media box office is expected to reach a maximum of 1.2 billion yuan. Relying on the advantage of pre-sale, "anti corruption storm 5" performed fairly well two days before its release, with a box office of 147 million yuan and 114 million yuan respectively. However, on January 2, the box office of the film fell from second to third, with a box office of 72.69 million yuan. The four-day box office is only 363 million yuan, which is obviously difficult to meet the relevant expectations of the market.
It is worth noting that the box office decline rate of the film "love by year", which focuses on the cross year love strategy, is even more amazing. Its box office on the first day of release on December 31, 2021 reached 78.31 million yuan, dropped to 29.57 million yuan the next day, and the box office on the fourth day of release has shrunk to around 8 million yuan.
Combined with the data of new year's day in recent years, the performance of new year's Day films this year is mediocre, there are only three films with box office of more than 100 million, and only hug you through the cold winter performs well.
these companies may benefit
As the "outpost war" before the Spring Festival, various film listed companies have also launched a contest.
Among them, "hug you through the cold winter" shows great performance flexibility. The film is produced and distributed by China Film Co.Ltd(600977) , and the producers behind it also include Ali pictures, Hengdian Entertainment Co.Ltd(603103) , Huayi Brothers Media Corporation(300027) .
"Li Mao as Prince" ranked second in the new year's Day file with a box office of 219 million yuan. The film is mainly produced by the company of reading group, China Film Co.Ltd(600977) and Ali film are also important producers. Combined with the box office performance, the revenue of the producer behind the film is not optimistic.
As a key film of Zhejiang Huace Film And Tv Co.Ltd(300133) , "anti corruption storm 5" failed to set a box office record before it was renewed.
Although the box office trend of the film is different, the cinema has benefited a lot from the excitement of new year's day. According to the lighthouse professional edition, as of the evening of January 3, Wanda Film Holding Co.Ltd(002739) had a separate box office of 136 million yuan during the new year's day, ranking first among the 200 film investment companies, while Hengdian Entertainment Co.Ltd(603103) had accumulated 28.62 million yuan.
(China Securities Journal)
