On the afternoon of December 31, 2021, the “music reading excellent course” app, which is regarded as the “transformation” of XRS discipline after-school training, was taken off the shelf only two days after it was launched.
XRS said that it has no legal relationship with Ledu, but some former teachers of XRS have joined Ledu. The reporter found that the literacy courses in the main transformation direction of XRS can be registered normally.
Ledu app was off the shelf only two days after it was launched
“Yes, Le Du is offline for the time being. When it goes online again, we will inform you in the group.” On December 31, 2021, Ms. Li in Shanghai saw the notice sent by the administrator in the Ledu registration group.
Inconsiderate, the official account of “happy reading excellent class” announced that 4 days later, after the opening of the system test, the reason for the improper implementation of the system was that it was unreasonable to comply with the regulations. In this regard, I deeply reflect on it and make the following arrangements:
1. Ledu will carry out comprehensive rectification from now on, continue to troubleshoot system faults and optimize operation details, temporarily remove the Ledu excellent course app and Ledu business hall applet, and further notify the recovery time after the rectification is completed.
2. After the introduction of the government guidance price document, Le Du will carry out the charging work in strict accordance with the government guidance price standard. The fees already collected before the introduction of the guidance price policy will be handled according to the principle of “refund for more and no compensation for less” according to the government guidance price. If the fees are to be refunded, they will be refunded unconditionally.
At this time, it is only two days away from the launch of Ledu excellent course app.
In December 29, 2021, the music reading class sent a letter to parents on its official WeChat official account. In the letter, Le Du excellent course introduces itself as a “certified” discipline counseling institution for primary and secondary schools, with a school running license for Discipline Training in the stage of non-profit compulsory education issued by the competent education department, and will provide online live courses and services including language, number and English for primary and secondary school students from January 2022.
Previously, on November 13, 2021, tal, the parent company of XRS, announced that the discipline after-school training service of XRS in the stage of compulsory education in China will end on December 31, 2021. Starting from late December 2021, the push content received by multiple parent groups shows that the subject training courses of XRS after December 31 will be opened by Le Du, and the teachers of Le Du have basically worked in XRS Peiyou.
On December 29, 2021, the “app” of the excellent course of music reading was officially launched and opened for registration. The parents of the original XRS said that they had received notifications one after another and could buy new courses in the excellent course of music reading, which was divided into two classes: small online class for 35 people and large online class, both of which were online. Compared with the previous XRS course, the time was reduced from 120 minutes to 110 minutes, and the price was reduced from 240 yuan to 120 yuan.
It is reported that since the launch of Ledu excellent course app, the registration is very popular, the app can not be boarded, many classes are almost full at once, and many parents fail to sign up. Many netizens described music reading as robbing classes, “like robbing things in Li Jiaqi’s live studio.” “Grabbing the class is happier than grabbing Lingna belle.” “In the two days of war, several families were happy and several families were sad.”
Ledu undertakes XRS discipline training?
Public information shows that the developer of Ledu excellent course app is Shanghai Changning Century Learning Xiaosi online education and training school, and the organization type is private non enterprise. According to tianyancha information, at present, the trademark of “xuexiaosi” belongs to Beijing Xueersi Education Technology Co., Ltd.
“I understand that reading music is to undertake the Discipline Training of the original XRS.” Ms. Zhang in Shanghai told reporters that her children had been studying at XRS before. When they had classes in the autumn, the teacher recommended reading music, and the teacher said that they would wait for everyone at the old time, including entering the group of reading music, which was also pulled in by XRS teachers.
From the perspective of curriculum, it is also similar to XRS before. It is divided into four classes: A, a +, s and S +, which are taught live from Monday to Friday. The selling price of 20 courses ranges from 1680 yuan to 2400 yuan. The three class hours of a single course are 110 minutes, including 35 people in a small class, and the price of a single course is 120 yuan; There are 100 people in the large class, and the price of a single class is 84 yuan.
On the app, some teachers’ resumes are marked with “once served as XRS k12 teachers”, and some teachers are introduced as “former K9 / K12 institutional teachers”.
“what I don’t understand is why learning and thinking can’t be engaged in. It’s OK to set up a new organization?” Ms. Zhang said.
According to the provisions of “double reduction”, discipline education and training institutions in the stage of compulsory education need to complete the “business to non business” and “preparation for reform and review” before December 31, 2021.
At the press conference of the Beijing Municipal Government held on August 25, 2021, Zhao Xuegang, deputy director of the Beijing Municipal Bureau of civil affairs, explained that discipline training institutions registered as private non enterprise units in the stage of compulsory education shall not be for profit or distribute profits to investors, founders or members.
In other words, the main difference between for-profit and non-profit organizations is not the level of fees, but whether investors, founders, schools and institutions participate in dividends. The public welfare attribute of private non-profit training institutions determines that they do not pursue profits and economic returns on investment, and the balance of income must be used for running schools.
small data:
At present, Beijing, Shanghai and Guangzhou have issued the charging standards for out of school training in the stage of compulsory education.
In Beijing and Shanghai, the pricing classes of discipline after-school training are mainly divided into three types: less than 10 people, 10 ~ 35 people and more than 35 people. The duration of online standard courses is 30 minutes and that of offline courses is 45 minutes. If the actual duration is different, it shall be converted by the training institution in proportion.
As for the charging standard of offline standard course duration training, 40 yuan / class hour · person time for more than 35 people, 60 yuan / class hour · person time for 10 ~ 35 people (including 10 and 35 people), and 80 yuan / class hour · person time for less than 10 people. In terms of online courses, the three classes are 20 yuan / class hour · person time.
In Guangzhou, the charging standard for classes with less than 10 people is 70 yuan / class hour · person time, that for classes with 11-20 people is 50 yuan / class hour · person time, that for classes with 21-30 people is 40 yuan / class hour · person time, and that for classes with more than 31 people is 35 yuan / class hour · person time.
In addition, since discipline training institutions are not allowed to be listed for financing and capitalization operation is strictly prohibited, all listed companies are required to completely abandon K9 business or spin off and establish non-profit institutions.
Under this requirement, on November 13, 2021, tal’s XRS online school and XRS Peiyou successively issued documents saying that its discipline after-school training services in the stage of compulsory education will end on December 31, 2021.
From the perspective of the main body of excellent courses of music reading, Shanghai Changning Century Learning Xiaosi online education and training school is a private non enterprise unit, which meets the conditions for setting up non-profit discipline training institutions. Perhaps this is why Xueersi can’t do it, but excellent courses of music reading can be opened.
XRS said that the operators of excellent courses are non-profit discipline training institutions for the stage of Compulsory Education approved by the competent authorities. There is no legal connection between XRS and Ledu. At the same time, there are indeed some teachers who hope to continue to engage in discipline education. After leaving XRS, they joined some non-profit discipline training institutions approved by the competent authorities, such as Le Du.
XRS specially emphasizes that at present, all the courses of XRS in the stage of compulsory education have been transformed into quality courses according to the policy requirements, and have passed the expert appraisal procedure, which is completely different from the subject training courses operated by Le Du in terms of training content and objectives. In the future, XRS will continue to upgrade its literacy course products to provide children with a better learning experience.
The reporter landed on XRS app and found that at present, literacy courses everywhere can be registered normally.
XRS no longer has K9 business
On the last day of 2021, which is also the end of XRS discipline after-school training service, many XRS teachers wrote on the social platform to remember their experience in XRS, and their words were full of sadness.
Zhang Bangxin, the founder of XRS, is a post-80s generation. After graduating from Sichuan University in 2002, Zhang Bangxin was admitted to Peking University for postgraduate and doctoral studies. After SARS, Zhang Bangxin and his classmate Cao Yundong founded a training school under the sponsorship of relatives and friends (it was called XRS in 2005 and renamed tal in 2013).
In 2010, XRS became the second Chinese education enterprise listed in the United States, and Zhang Bangxin, 30, became the youngest bell ringer on the New York Stock Exchange at that time. In July 2017, tal was founded for 14 years, and its market value exceeded that of New Oriental for the first time. Also this year, Zhang Bangxin surpassed Yu Minhong with a wealth of 14.4 billion yuan and became the richest man in China’s education industry. However, the rapid development stopped abruptly after the double reduction.
Before and after the official implementation of the “double reduction” document on July 24, 2021, tal took frequent actions.
On June 24, 2021, tal’s children’s English brand “Libu English” was officially renamed “Libu”, and launched an offline learning space – Libu children’s growth center, as well as a series of new quality education products, including English drama, eloquence, aesthetic education, calligraphy, puzzle, chess, etc.
On July 13, 2021, tal launched the hosting brand “Bixin”, which takes the establishment of an after-school growth center as the main business model and provides services such as school pick-up, meals, in-class homework and self-improvement for primary school students.
On September 1, 2021, tal’s XRS Peiyou announced the official launch of the quality education brand XRS literacy center. The literacy products cover science, programming, puzzle, story, eloquence, traditional culture, aesthetic education, go and other modules.
On July 7, 2021, tal officially disclosed the adult education brand “light boat”, which has three sub brands: light boat postgraduate entrance examination group, full score of light boat examination and light boat study abroad, covering three fields: postgraduate entrance examination, language training and study abroad.
On July 24, 2021, the “double reduction” was implemented. On that day, the share price of Tal US stocks fell 70.76% and the market value fell to $3.869 billion.
On July 27, 2021, in the live broadcast of the bimonthly meeting of the middle and senior management of the company, Zhang Bangxin officially defined the arrival of major layoffs to tal employees, “the company will not fall down, layoffs will certainly be layoffs, businesses without demand will be closed, and employees in corresponding businesses will be transferred first if they can transfer jobs internally. If they can’t transfer jobs, the company will also compensate in accordance with national laws.”
On October 27, 2021, the 2021 Hurun rich list was released, in which the wealth of the education industry has shrunk greatly. Compared with Yu Minhong and Chen Xiangdong, Zhang Bangxin had the largest decline, down 94% (nearly 90 billion) to 5.7 billion yuan.
On November 13, 2021, tal announced that it would terminate Discipline Training in primary and junior middle schools at the end of the year, and discipline after-school training services in the stage of compulsory education in China would end on December 31, 2021. Before that, the course services that users have signed up for will be completed with quality and quantity guaranteed. Zhang Bangxin also issued an internal letter saying that after bidding farewell to K9 discipline business, people aged 2-18 are still our main service users.
At 10 a.m. on December 22, 2021, tal held an online farewell party, attended by more than 20000 employees. Zhang Bangxin said at the online meeting that tal has made an attempt to follow the trend in a great era. It has spent a small amount of money to do big things all the way from a small workshop. It has shrunk three times, the tide rises and falls, people gather and disperse, progress and retreat, loss and gain, standardization, organization, systematization, networking and digitization.
At the same time, he also admitted that tal, as a listed company, did not focus on quality education in advance, still focused on disciplines, and did not grasp the general trend of the times.
As of the latest, the market value of Tal was US $2.534 billion, down more than 90% from the peak.
(Securities Times)
