[ Shenzhen Yanmade Technology Inc(688312) : forging FPC test “golden eye” with R & D innovation] from its establishment in March 2012 to its listing on the science and innovation board in June 2020, Shenzhen Yanmade Technology Inc(688312) has proved its science and innovation attribute to the outside world in 8 years. Liu Yan, chairman of Shenzhen Yanmade Technology Inc(688312) introduced: “the company is a typical representative of specialized special new enterprises. At present, it is in a global leading position in the field of FPC (flexible circuit board) testing.”
From its establishment in March 2012 to its listing on the science and innovation board in June 2020, Shenzhen Yanmade Technology Inc(688312) has proved its science and innovation attribute to the outside world in 8 years. Liu Yan, chairman of Shenzhen Yanmade Technology Inc(688312) introduced: “the company is a typical representative of specialized special new enterprises. At present, it is in a global leading position in the field of FPC (flexible circuit board) testing.”
FPC is widely used in smart phones, tablets, wearable devices, automotive electronics, communications and other fields, but it is prone to problems such as open circuit, short circuit and inconsistent linewidth in the production process. It is necessary for Shenzhen Yanmade Technology Inc(688312) and other companies to provide automatic and intelligent testing equipment for precision testing like “golden eyes”.
Now, Shenzhen Yanmade Technology Inc(688312) has been listed on the science and innovation board for one and a half years. Kechuang China recently entered Shenzhen Yanmade Technology Inc(688312) , trying to decode the mystery of high-quality growth behind its concept of “focusing on smart devices and releasing time and space”.
focus on FPC test business
Focusing on FPC testing business is an important way to Shenzhen Yanmade Technology Inc(688312) build core competitiveness. Liu Yan said: “a company must first have concentration and focus on its main business in order to take root in the existing field.”
Establishing Shenzhen Yanmade Technology Inc(688312) and focusing on FPC testing in 2012 is the second difficult decision made by Liu Yan after starting his business in 2007. She said that she wanted to do a lot of things at the beginning of entrepreneurship, but after it was clear that FPC test was a blue ocean market in 2012, other businesses with strong profitability were cut off without hesitation.
At the beginning, FPC was mainly used for the connection parts of electronic products. With the progress of materials and processing technology and the gradual maturity of FPC process, it has been possible to make complex circuit processes such as multilayer boards and blind holes. In addition, FPC has the characteristics of dense wiring, light weight, thin thickness and easy bending. It is applied to the fields of consumer electronics, automotive electronics, communication equipment and so on.
Shenzhen Yanmade Technology Inc(688312) team learned 10 years ago that the demand for FPC industry is large and the customers are strong. And Shenzhen Yanmade Technology Inc(688312) is one of the gathering places of China’s electronic manufacturing industry in Shenzhen. Therefore, Shenzhen Yanmade Technology Inc(688312) made a strategy to focus on serving all enterprises in the industry.
Today, Shenzhen Yanmade Technology Inc(688312) has focused on FPC testing, which is reflected in its entry into the list of global leading FPC enterprise suppliers such as Avary Holding (Shenzhen) Co.Limited(002938) , Japan Qisheng, Suzhou Dongshan Precision Manufacturing Co.Ltd(002384) , and has become a supplier of consumer electronics brands such as apple and Google. The recognition of Shenzhen Yanmade Technology Inc(688312) by these well-known companies, in turn, has established its global leading position in the field of FPC testing.
“The company focuses on key customers in the field of FPC testing, improves service capability with professional technology, and realizes directional service and directional improvement.” According to Liu Yan, Shenzhen Yanmade Technology Inc(688312) products have the characteristics of non standardization and customization. Accurately identifying customer demand is one of the key elements to form profitability.
“In the future, the demand for the whole FPC test will continue to increase.” Wang Ning, chief analyst of Sealand Securities Co.Ltd(000750) specialized Texin, believes that the downstream field of FPC application continues to expand. Taking smart phones as an example, their functions continue to expand to wireless charging, face recognition and fingerprint recognition. The demand for FPC is also gradually increasing, which will further drive the development of FPC test equipment industry.
R & D innovation is the core competitiveness
“The improvement of R & D capability is the core competitiveness of the company.” When summarizing the growth experience of Shenzhen Yanmade Technology Inc(688312) , Liu Yan mentioned that the company should constantly improve its R & D ability to polish products and exercise the team in order to improve its core competitiveness.
Wang Ning introduced that the FPC testing industry has the characteristics of non standardization and customization. The company needs to timely meet the newly developed FPC testing needs of customers and provide complete after-sales guidance and commissioning services. Therefore, the company needs a very strong R & D team to support it.
Liu Yan introduced that the R & D investment scope of Shenzhen Yanmade Technology Inc(688312) includes: expanding the R & D team, introducing advanced R & D management tools, training the R & D core, and sufficient pre research ahead of customer needs. In the third quarter of 2021, Shenzhen Yanmade Technology Inc(688312) R & D investment increased by 131.33% year-on-year, accounting for 27.22% of operating revenue, an increase of 11.20 percentage points year-on-year.
At present, Shenzhen Yanmade Technology Inc(688312) has set up a special image laboratory and motion control laboratory in the technical department to develop precision testing and intelligent technology. Shenzhen Yanmade Technology Inc(688312) introduction: after years of research and exploration, the company has formed core technologies in the fields of precision machinery, automatic control, test and measurement, machine vision and artificial intelligence related to FPC special equipment.
From the perspective of the establishment of Shenzhen Yanmade Technology Inc(688312) , strong R & D capability has always been its specialty. Zhang Guofeng and Liu Yan, the founders of the company, are “Post-70s” and both graduated from Harbin University of technology. They have been engaged in the research of automatic test equipment for more than 10 years. At present, they are the core technicians of the company. In Liu Yan’s opinion, they are from technical background and start from scratch, so relying on technology is a very simple and clear logic.
At the same time, Shenzhen Yanmade Technology Inc(688312) adheres to the development driven by technological innovation and product development, and has created a professional, stable and efficient R & D team led by the founder. As of June 30, 2021, the company has 251 R & D personnel, accounting for 35.60% of the company’s employees.
“Talent is the top priority.” Liu Yan said that in order to attract and retain high-tech talents, Shenzhen Yanmade Technology Inc(688312) has always kept people with heart. First, pay attention to creating a safe and comfortable scientific research environment. Secondly, pay excellent employees higher than their peers. Finally, provide employees with more perfect welfare security.
on the stage of science and innovation
Shenzhen Yanmade Technology Inc(688312) after being listed on the science and innovation board for one and a half years, Liu Yan obviously felt that “she can see further and go further”.
“The strategic vision is further.” Liu Yan said, Shenzhen Yanmade Technology Inc(688312) before listing, the management team will only plan the development in the next two to three years. Now that the company is listed, it will discuss the planning for the next 10 years together.
According to the introduction of Shenzhen Yanmade Technology Inc(688312) , the company will further cultivate the field of FPC automation and intelligent testing in the future, and develop upstream and downstream, including chip level, module level and machine level product testing. At the same time, the company will increase R & D on the basis of existing customers in the consumer electronics industry, and actively expand markets in the field of automotive electronics and 5g communication.
“If we only do FPC tradition, the ceiling of the whole industry will be more obvious.” Wang Ning believes that FPC testing enterprises should actively extend the upstream and downstream of the industry. For example, it can expand to the field of upstream chip and module testing, or the field of visual detection with higher difficulty.
Liu Yan said that the company actively tried new businesses in the fields of SIP chip testing and visual testing, laid out new R & D directions, realized the spillover and upgrading of core technologies, opened the industry ceiling, and became the best product and solution provider in the relevant intelligent manufacturing field through the technical application, R & D and integration in the new field of testing and scientific and technological manufacturing.
And Shenzhen Yanmade Technology Inc(688312) can go further, which is more reflected in the improvement of talent attraction and cohesion. According to Liu Yan, compared with the doubts of candidates in the company’s previous external recruitment fair, now when candidates see that the company is a science and innovation board company, they will feel that this is a big platform and has more room for development.
At the same time, Shenzhen Yanmade Technology Inc(688312) after the listing of the science and innovation board, there are more ways to motivate employees and the effect is stronger. Liu Yan said that the company’s management team will formulate long-term incentive measures for employees in combination with equity incentives, options and other capital tools.
Liu Yan finally concluded that the high-quality development of Shenzhen Yanmade Technology Inc(688312) after the listing of the science and Innovation Board will unswervingly strengthen R & D and do a good job in product development step by step.
(Shanghai Securities News)
