After the heavy hammer attack in 2021, the medical and beauty industry has opened the curtain of regulation. However, in the context of increasing crackdown, there are still black medical beauty in hidden corners, especially the hot non-invasive fat reduction projects in recent years.
After a long week of fat reduction in the beauty salon in Shanghai, the effect of fat reduction is also good. That day, she received a message from the staff: “you have finished cool plastic for half a year, and the guests who have done it have no adverse reactions. If you are not satisfied, you can go to the store and we will make an appointment with the person in charge for you.”
The so-called “cool plastic” is a medical beauty instrument to reduce fat by freezing fat. It belongs to the subordinate brand of eljian aesthetics. Gong Liansheng, CEO of Meibai, a medical beauty platform, told the first financial reporter that Kusu equipment belongs to medical devices, which need to be used in medical institutions and operated by professional doctors. At present, liposuction and cool plastic can not be carried out in beauty salons. The first financial reporter found that most of the cool plastic projects on the medical beauty platform “new oxygen” are also provided by private hospitals.
So, why can the beauty salon Zhou Di went to provide cool plastic frozen fat reduction service? What are the illegal operations behind the provision of medical and aesthetic services?
invisible risks
Zhou Di, who spent more than 23000 yuan, believed that the “cool plastic” equipment she used at that time had violations. During the fat reduction in June 2021, the relevant equipment was temporarily transported by the manufacturer’s staff, and the frozen fat reduction service was also operated by the manufacturer’s staff in person. In addition, I didn’t receive any risk notification before using the “cool plastic” service.
The first financial reporter saw from the screenshot of chat records provided by Zhou Di that the staff of the beauty salon had clearly told her that the appointment could not be cancelled and the instrument needed to be delivered.
Ye Ping, a senior partner and lawyer of Shanghai Haihua Yongtai law firm, told the first finance and economics reporter that if beauty institutions carry out medical beauty, they need to have the qualification of practicing license of medical institutions. Beauty salons without medical and beauty qualifications temporarily transported frozen fat dissolving equipment (medical devices) from the so-called manufacturers outside for cool plastic operation, which violated the measures for the administration of medical and beauty services.
In addition, according to Article 28 of the regulations on the administration of medical institutions, medical institutions shall not use non health technicians to engage in medical and health technical work. The operation by the manufacturer’s personnel, rather than the professionals who have obtained the medical practitioner’s qualification certificate, is suspected of violating the regulations on the administration of medical institutions.
For irregularities in the operation, such as the sliding of some patches, Zhou Di felt that his consumption had been cheated, so he wanted to negotiate the refund of 14900 yuan for the cool plastic project. However, due to the high mobility of staff and the fact that the beauty salon denied providing the service, the final communication failed.
“Some institutions will use illegal devices, such as using informal devices to impersonate formal devices. Consumers should be aware of the risks.” The staff of medical and American institutions disclosed. Ye Ping believes that a large number of unlicensed medical and beauty instruments flow into the market, and the quality cannot be guaranteed. Once the machine breaks down and causes damage to the human body, consumers may also face more difficulties in safeguarding their rights in the follow-up.
At present, the Cryolipolysis system of aierjian frozen fat reducer registered in China belongs to the third category of medical devices. Clinically, it is applicable to the reduction of fat layers in the abdomen and lateral waist that can meet the negative pressure suction and the fat thickness is greater than 1 cm.
The third category of medical devices are medical devices with high risk and need to take special measures to strictly control and manage to ensure their safety and effectiveness.
The regulations on the supervision and administration of medical devices clearly stipulates that medical device business activities should have business sites and storage conditions suitable for the business scale and business scope, as well as quality management systems and quality management institutions or personnel suitable for the medical devices. Among them, the subjects engaged in the business activities of the third type of medical devices without permission need to bear certain legal liabilities.
online powder suction, hot spots
In recent years, with the development of medical beauty technology, the medical beauty projects available to consumers are more diversified. According to the white paper 2021 on the industry development of China’s body shaping market (hereinafter referred to as the “white paper”), the United States has introduced non-invasive shaping technology since 2014, with a growth rate of more than 30% in five years.
Only non-invasive fat reduction technology has many technical paths, such as frozen fat reduction, ultrasonic fat reduction, RF fat reduction, laser fat reduction and magnetic wave fat reduction. Among them, frozen fat reduction is generally popular. Its principle is to use the non-surgical treatment process of frozen fat reduction to target adipocytes and cool them to the temperature that triggers apoptosis. It is understood that over time, the body can automatically metabolize these apoptotic cells. The general market price is 800014000 yuan for a single treatment (two parts), and the duration of a single treatment is 35 minutes to 60 minutes.
Neither surgical liposuction nor frozen fat reduction can achieve significant weight loss. There is a general consensus in the industry that it can help shaping. The staff of the above medical and American institutions believe that liposuction has the same effect as cool plastic. However, some consumers believe that the cost performance of Kusu is not high and is more suitable for people with good economic conditions.
Due to the large number of participants in the medical and beauty industry, the cost of obtaining customers for the new hospital is at least 8000 yuan, and the competition is very fierce. Almost every medical and American institution has a complete set of marketing plans to “capture” potential users through Wuxi Online Offline Communication Information Technology Co.Ltd(300959) channels.
Due to the influence of cool plastic, some plastic surgery hospitals have attracted the attention of online consumers through “cool plastic” in public comments, but they have not carried out specific projects. According to the reporter’s field visit, the staff will transfer the consultation of cool plastic with consumers more suitable for liposuction. “We’ve had cool plastic equipment before, and it doesn’t work. We won’t do it now.” The consultant of the plastic surgery hospital said that he had experienced the new products of cool plastic in different periods many years ago, and the effect of liposuction was obvious without surgery.
According to the person in charge of another medical and beauty organization, under the flow economy, short videos and social platforms are easier to suck powder. For this reason, the hospital has set up a separate department responsible for the operation of such platforms, with operations, anchors, photography, copywriters and other personnel in the Department, mainly by the sound of live broadcast, tiktok’s notes. At present, the hospital is planning to build a personal design, which will be more convincing, the person in charge said.
In addition to the advertising and marketing circle, the safety of medical beauty has attracted much attention. The norms of the industry need supervision and the self-discipline of the main body of the organization. Zhou Di said that she would continue to protect her rights, so that heiyimei could not deceive more people.
The effect of medical cosmetology is not only related to the level of doctors and the quality of medical services, but also closely related to consumers’ own physique and postoperative care, which has a certain risk. Ye Ping reminded consumers that when choosing a medical beauty institution, in addition to whether the other party has a business license, health license and service scope, they should also be required to provide the practice license of medical institution and the professional qualification certificate of relevant personnel. Otherwise, they should be determined that they do not have the qualification to engage in medical beauty.
(Zhou Di is a pseudonym in the text)
