On the eve of new year’s day in 2022, the first agricultural technology extension service post station in Qujiang District, Shaoguan was officially listed in the edible fungus provincial modern agricultural park in the District, marking the formal establishment of a new agricultural technology promotion platform integrating serving the grass-roots level, building brands, connecting agriculture with agriculture and cultivating e-commerce in Qujiang District. Relevant leaders of Guangdong Agricultural Extension Center, Shaoguan agricultural and rural Bureau and Qujiang District attended the listing ceremony.
In order to comprehensively promote rural revitalization and give full play to the role of the grass-roots agricultural technology extension system of “one main and multiple”, Qujiang District of Shaoguan City has set and implemented a series of goals in 2021: building a district level agricultural technology extension service post station, selecting a group of agricultural technology extension backbone talents to form a post station technical team Cultivate a number of Shenzhen Agricultural Products Group Co.Ltd(000061) online live broadcast anchor with goods… To provide strong scientific and technological support and talent guarantee for accelerating the agricultural and rural modernization of Qujiang. Qujiang District Agricultural Technology Extension Service Station in Shaoguan City is one of the 40 newly established agricultural technology extension service stations in Guangdong Province in 2021. It has basically completed various software and hardware construction indicators, and coordinated agricultural technology personnel to successfully carry out technical services and training tasks.
relying on industrial advantages
Qujiang District Agricultural Technology Extension Service post station is a new agricultural technology extension service platform based on Qujiang District edible fungus Industrial Park, Shaoguan City. Qujiang District edible fungus provincial modern agricultural industrial park gathers eight provincial and municipal leading enterprises such as Xinghe, Yabei, Xinjie and Muhe. The leading industry is high-quality edible fungus and related vegetable industry, with a planting scale of 105000 Mu and a total output value of 1.56 billion yuan. At present, a whole industrial chain of “production + processing + science and technology + marketing” has been formed, The edible fungus Industrial Park is also the bridgehead of Shaoguan City for the construction of “vegetable basket” in Dawan District, Guangdong, Hong Kong and Macao.
It is reported that the listed enterprise of Qujiang agricultural technology extension service post station is Shaoguan Xinghe Biotechnology Co., Ltd. this enterprise is one of the eight implementation subjects in the provincial edible fungus Industrial Park and the first enterprise for industrialized cultivation of edible fungi in northern Guangdong. At the same time, it has built the first edible fungus R & D center in northern Guangdong, with a daily output of 50 tons of fresh mushrooms and an annual output of 18000 tons, which sells well abroad. The relevant person in charge of Xinghe enterprise told the author that in recent years, Xinghe and the agricultural and rural departments of Qujiang District have carried out extensive cooperation in agricultural technology promotion and new vocational farmer training. Since 2019, Xinghe has become an on-site training and observation point for new professional farmers, high-quality farmers and agricultural technicians in Qujiang District.
The staff of Qujiang agricultural and rural Bureau said: “This time, we choose to list the agricultural technology extension service post in Xinghe biology, which is also considering the good foundation of Xinghe in training. The agricultural technology extension service post is built based on the whole edible fungus Industrial Park. Next, we will integrate other leading enterprises in the industrial park, let more powerful enterprises participate in it, and enhance the strength of the agricultural technology extension service post.”
cultivate Shenzhen Agricultural Products Group Co.Ltd(000061) e-commerce
From December 27 to 30, the agricultural and rural departments of Qujiang District sincerely invited the teachers of Yingde E-Commerce Association to hold the first online live broadcasting and goods anchor training course for farmers in Qujiang District free of charge. More than 40 farmers received 4-day intensive professional training to learn how to become a qualified Shenzhen Agricultural Products Group Co.Ltd(000061) goods anchor from the aspects of e-commerce picture shooting and copywriting, e-commerce short video shooting, editing, promotion and realization, improvement of live broadcasting skills and ability, how to operate new media accounts and obtain traffic.
Free training of rural network red anchor is one of the construction contents of agricultural technology extension service post station in Qujiang District. The staff of the science and Education Department of Qujiang District Agricultural and rural Bureau told the author: “modern Shenzhen Agricultural Products Group Co.Ltd(000061) Sales are increasingly relying on webcast to bring goods, and anchor webcast technology is also an “agricultural technology”. We hope that more Qujiang farmers will master this new technology, expand the sales of Qujiang citrus, tea, mushroom and other agricultural products through mobile phones and new media platforms, demonstrate and lead local villagers to make full use of the network platform to “sell goods” and promote more Qujiang high-quality Shenzhen Agricultural Products Group Co.Ltd(000061) . ”
Lin Xiuwen’s home from the lo Kong town runs a tea plantation. The quality of the lo hang tea is sold locally. In order to expand the sales of tea, Lin Xiuwen groped for sporadic live broadcasting on the tiktok platform. As soon as she received the news that Qujiang was going to hold anchor training, Lin Xiuwen hurried to the town government to sign up.
“I should have been the first to sign up in Luokeng town. The government has given everyone free learning opportunities, which I cherish very much. The invited teachers taught me how to make videos, cut videos, live broadcast and bring goods. In the future, I will apply the live broadcast technology to let more foreign customers taste our good tea.” Lin Xiuwen smiled.
According to the construction plan of agricultural technology extension service post station in Qujiang District, Qujiang District will establish an online live broadcasting room in Xinghe, a listed enterprise, to help enterprises equip and improve corresponding live broadcasting facilities, and also provide technical training for enterprise live broadcasting personnel. The staff of Qujiang District Agricultural and rural Bureau said that the post station will hold four Shenzhen Agricultural Products Group Co.Ltd(000061) live delivery activities in January 2022 to help local farmers live deliver goods free of charge, catch up with a wave of annual goods tide, promote Qujiang Shenzhen Agricultural Products Group Co.Ltd(000061) sales and solve the problem of Shenzhen Agricultural Products Group Co.Ltd(000061) difficulty in selling goods.
improve the “positioning” of the post station
The relevant person in charge of Qujiang District Agricultural and rural Bureau said that as the bridgehead of Guangdong agricultural technology service “agriculture, rural areas and farmers”, Qujiang District Agricultural Technology Extension Service post station will develop in the direction of “high positioning” in the future.
First of all, Qujiang District Agricultural Technology Extension Service post station will integrate the enterprise strength of edible fungus Industrial Park, give full play to the role of Qujiang District Agricultural Science and education department, earnestly do a good job in post station service grass-roots level, building brand, cultivating e-commerce and other work, explore in development, innovate in exploration, and create a distinctive Qujiang model.
Secondly, the agricultural technology extension service post station in Qujiang District is built based on the edible fungus Industrial Park. The service positioning is not limited to the edible fungus industry. In the subsequent development, the scope of agricultural technology extension services will be gradually expanded to planting, animal husbandry and aquaculture, so as to provide more diversified technology extension services for the whole Qujiang agriculture.
(South plus)
